Director of Strategic Field Marketing, WalkMe
SAP
$190-225k
OTE
Digital adoption platform
Be an early applicant
Digital adoption platform
1001+ employees
Be an early applicant
$190-225k
OTE
1001+ employees
Company mission
To make digital adoption for employees and customers simple, while increasing enterprise productivity.
Role
Who you are
- 8–10+ years of B2B marketing experience, with deep experience in field marketing, partner marketing, or strategic GTM roles in enterprise or SaaS environments
- Proven ownership of complex, high-visibility marketing portfolios with measurable business impact
- Demonstrated ability to operate in ambiguity, define structure, and build scalable playbooks
- Strong strategic and analytical acumen — able to lead scenario planning, build and defend business cases with Finance and executive leadership
- Experience influencing cross-functional stakeholders without formal authority
- Exceptional written and verbal communication skills, including executive-level storytelling and presence
- Experience working with or alongside SAP or a large enterprise ecosystem partner strongly preferred
- Familiarity with Salesforce, marketing automation, ABM platforms, event tools (e.g., Bizzabo), and analytics
- Willingness to travel up to 25%, aligned to SAP events and regional business needs
What the job involves
- We are seeking a Director, Strategic Field Marketing – SAP to own and scale WalkMe’s SAP-aligned GTM marketing portfolio. This role sits within the Revenue Marketing organization and reports to the VP of Demand Marketing
- This is a Director-level individual contributor role that helps define our SAP GTM marketing strategy and owns a portfolio of SAP-aligned investments, while remaining closely connected to field execution and market realities
- The portfolio of SAP-aligned investments includes Tier 1 strategic events and SAP regional field initiatives — and is responsible for setting standards, operating mechanisms and playbooks that shape how SAP marketing is executed across teams
- Approximately 60% of this role focuses on owning WalkMe’s most strategic Tier 1 SAP-aligned events and executive programs, while the remaining 40% drives SAP-focused regional field marketing and campaign execution in close partnership with Sales, Partner and Customer Success teams
- Strategic SAP Event Strategy & Execution (≈60%)
- Define and own end-to-end strategy and execution for WalkMe’s highest-impact SAP-aligned events, including flagship SAP conferences (can include events like SAP Sapphire, SAP Transformation Excellence Summits, SAP Connect, SAP TechEd) , executive programs, and partner activations
- Partner with SAP global and regional marketing leaders to align objectives, messaging, and execution models
- Design executive-ready experiences that support strategic account engagement, pipeline acceleration, and long-term partnership value
- Define and track success beyond attendance — including pipeline influence, deal progression, velocity, account impact, and partner outcomes, using results to shape future investment decisions
- SAP Regional Field Marketing & Campaign Leadership (≈40%)
- Lead SAP-aligned regional field marketing initiatives, ensuring global priorities translate into effective local execution
- Oversee SAP-related campaign execution across events, ABM, digital, partner, and customer marketing motions
- Collaborate closely with Sales, Partner, and Customer Success leaders to align marketing investment to pipeline needs
- Monitor performance and dynamically adjust plans based on funnel health, regional priorities, and SAP GTM shifts
- Design, establish, and evolve SAP field marketing standards and playbooks that can be reused across regions and teams
- Ensure standards scale beyond the immediate team with minimal oversight, driving consistent adoption and impact
- Cross-Functional Leadership & Planning
- Develop exec-ready narratives that frame problems, options, recommendations, and business impact
- Influence and shape decisions across Field Marketing, Partner Marketing, Sales, Customer Success, and SAP stakeholders without escalation
- Lead cross-functional reviews and planning forums with strong executive presence
- Collaborate with Programs and Product Marketing teams to align business planning with integrated impact and outcomes
Our take
WalkMe is a code-free digital adoption platform allowing CIOs and executive management visibility into their company’s tech stack. The aim of its software is to help organizations both measure and maximize the impact of their digital transformation.
With more companies than ever undergoing this process, a product that provides some transparency regarding the efficacy of their digital transformation efforts is a smart market proposition. The market opportunity is significant, and global too, putting WalkMe in a strong position.
Following a successful IPO in mid-2021, WalkMe has continued on a strong and steady track, boasting over 30 million users in 40+ countries. An acquisition by German software giant SAP for an estimated $1.5 billion occurred in 2024 and will see WalkMe's workflow execution software improve the buyer's user adoption and engagement.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Dec 2019
$90m
SERIES G
Nov 2018
$10m
SERIES F
Total funding: $307.5m
Company benefits
- Comprehensive Health Care Coverage for Medical, Dental, and Vision for our Employees and Families
- 401(k) with company matching program
- Parental Leave programs
- Vacation policy to encourage a healthy work-life balance
- In-person and virtual social activities
Company HQ
South Beach, San Francisco, CA
Leadership
Dan Adika
(CEO & Co-founder)Dan worked in the Israel Defense Forces for over 5 years before spending a year as a HP Software Engineer and co-founding WalkMe in April 2011.
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