Senior Analyst of Retail Marketing, O Positiv
$90-110k
More information about location
Office located in Santa Monica, CA
Personal health products for women
Open for applications
Personal health products for women
101-200 employees
Open for applications
$90-110k
More information about location
Office located in Santa Monica, CA
101-200 employees
Company mission
To make effective, fun and delicious products to address health needs that have been historically overlooked.
Role
Who you are
- We are looking for someone who is data-obsessed, with a strong project management instinct and a genuine interest in marketing. The ideal candidate thrives in a fast-moving, high-growth environment and is energized by having dynamic weeks with a wide variety of projects
- Bachelor's Degree
- 2-4 years of experience
- Background in consulting, analytics or paid media
- Advanced Excel skills required
- Proven project management experience, ideally managing creative or cross-functional workstreams
- Experience with or interest in retail/shopper marketing or e-commerce is a plus
- Extremely detail-oriented, with a natural instinct to dig into the "why" behind the numbers
- Strong project manager: organized, deadline-driven, and comfortable managing multiple workstreams and stakeholders at once
- Genuine interest in marketing and brand-building
- Confident communicator who can translate complex analysis into simple, actionable recommendations for non-technical audiences
- Entrepreneurial, resourceful, and excited to grow within a fast-scaling consumer brand
- Applicants must be currently authorized to work in the United States on a full-time basis
What the job involves
- The Sr. Analyst, Retail Marketing is deeply analytical and will partner across our retail team to drive smarter, more effective marketing at Target, Walmart, CVS, and beyond
- They will support strategic thinking across retail marketing, driving and owning digital retail performance, shopper marketing program results, consumer insights, and other strategic marketing initiatives to evaluate what is driving real results and growth for the business
- This candidate will also act as the connective tissue between retail marketing and other teams across the organization to ensure that our initiatives are executed at the highest caliber
- They will be expected to manage insight-driven analysis, juggle multiple moving pieces at once and collaborate with other teams effectively and creatively
- This role reports to the Head of Retail Marketing. This is a high-impact role for someone who's energized by the idea of sharpening O Positiv's marketing efforts at retail
- Support new marketing campaign ideation, strategy, development, and execution for retail
- Analyze existing marketing campaigns efficacy and performance, across paid media performance on retail.com, shopper marketing initiatives, and in-store displays
- Translate retail marketing results into clear, actionable, digestible takeaways, and identify trends and opportunities for optimization and growth
- Collaborate with third-party partners (e.g., Numerator, paid media agencies) to help answer strategic questions on performance, buyer behavior, and category trends
- Quarterback retail creative work end to end, acting as the liaison between the Retail team and Creative team and keeping cross-functional projects organized, on track, and impactful
Our take
O Positiv, previously known as FLO Vitamins, is a healthcare company providing nutritional supplements tailored to women’s health. The company's original Flo Vitamins product focused on alleviating PMS symptoms, and in late 2021 the company expanded to cover other supplement areas like fibre and probiotics.
With the simultaneous rise of consumers' interest in eCommerce, supplements, and convenient home delivery, O Positiv’s product expansion came at a lucrative moment. Its strong social media presence and youth-oriented branding have helped it net a young, tech-savvy and health-conscious consumer demographic. O Positiv’s offering also caters to the increasing market appetite for vegan and organic products.
If the company can continue to sell to its young female audience, O Positiv may carve out an impressive niche for itself in a nationwide supplements market expected to approach a $120 billion valuation by 2027.
Steph
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Company benefits
- Flexible PTO, Sick Days, and Wellness Days
- Monthly Social Hours
- Medical, Vision, and Dental Coverage
- 401k with matching
- Monthly Fitness Reimbursement
Company HQ
Santa Monica, CA
Leadership
Bobby Bitton
(Co-Founder & CEO)Has been a lifelong entrepreneur with their first patent at age 12. Bobby led Marketing & Operations at Kepi, a startup creating innovative products for pregnancy and newborn care. Also formerly worked as Creative Director of Gentleman's Notebook.
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