Search Engine Optimization Manager, Workday

• We are seeking a Search Marketing professional who is both strategic and tactical, makes metrics-based decisions, and is passionate about performance marketing
• Bachelor’s degree or equivalent experience
• 5+ years of experience in SEO
• Technical proficiency and a deep understanding of search engine algorithms, ranking factors, and best practices
• Comfortable performing Analysis and interpreting web analytics in tools such as Adobe Analytics, Google Analytics, Google Search Console
• Solid MS Excel skills (vlookups, pivot tables, data analysis)
• Familiarity with core performance marketing metrics like CTR, CPC, CPL, MQL, and ROI and understanding their interplay
• Proven experience managing regional SEO, especially for multi-language and multi-country strategies
• Proficiency in CMS platforms like AEM (Adobe Experience Manager) or other enterprise-level systems
• To succeed in this role you should be someone others might describe as:
• A critical and data oriented thinker with strong Problem Solving skills, who takes initiative
• Results-oriented, creative, and highly organized with meticulous Attention to Detail
• Possessing excellent verbal and written Communication and presentation skills
• A fun, ethical, and passionate team player with a sense of humor
• Possessing foundational content writing and editing skills

Desirable

• Our Workday Channel Activation team is looking to add an SEO Manager to help drive Organic Search efforts in EMEA
• This individual will be a key player in optimizing our visibility across traditional search engines and the evolving landscape of Answer Engines (AEO) and Generative AI Outputs (GEO)
• This position is based in the United States and is responsible for supporting Workday's EMEA websites and regional objectives
• This position reports to the Global Search Lead
• Develop and implement organic search strategies aligned with Workday's business objectives, focusing on the EMEA region
• Collaborate effectively with various marketing teams, stakeholders, and agencies to execute custom programs and strategies that help Workday achieve regional targets
• Conduct market-specific keyword research, on-page optimizations, technical audits, and competitor analysis to drive website health and search performance
• Pioneer optimization strategies for the evolving search landscape, including Answer Engine Optimization (AEO), conversational search, and Generative Engine Optimization (GEO) to ensure visibility in AI Overviews, LLMs, and chatbots
• Optimize localized content to accurately address regional intent and improve organic visibility in search engines like Google and Bing, as well as AI platforms
• Ensure proper technical SEO setup for regional pages, including hreflang implementation and international targeting
• Regularly develop campaign performance reports and presentations, utilizing strong data analysis and storytelling skills to highlight key results, insights, and next steps to non-media centric business leaders
• Perform technical SEO audits to identify and help resolve website issues that hinder search performance
• Assist in conducting competitive analysis to benchmark performance, identify gaps, and uncover opportunities for increased visibility in EMEA markets
• Coordinate and collaborate with EMEA-based marketing teams, stakeholders, and agencies, which may require flexibility to participate in meetings during EMEA working hours
• Stay up to date on industry trends, algorithm changes, new technologies, and the evolving Answer Engine/Generative AI landscape
• Support the definition of SEO processes to continue to drive scale and efficiency