SMB Account Executive, Asana
German Speaking
£103-112k
OTE
£56.6-61.6k
BASE
More information about location
3+ days a week in office
Work management platform
Be an early applicant
Work management platform
1001+ employees
Be an early applicant
£103-112k
OTE
£56.6-61.6k
BASE
More information about location
3+ days a week in office
1001+ employees
Company mission
To help humanity thrive by enabling the world's teams to work together effortlessly.
Role
Who you are
- Fluency in English and German
- 1+ years of closing experience in a high-velocity sales motion, or strong Sales Development experience with quota attainment
- Consistently meet or exceed targets in previous roles
- Comfortable operating in a product-led or sales-assisted model
- Skilled at targeting by persona, industry, and use case to generate high-quality pipeline
- Able to negotiate terms, handle objections, and clearly articulate Asana’s value proposition
- Proficient with Salesforce, Outreach, Clari, and LinkedIn Sales Navigator; disciplined in pipeline management and forecasting
- Understands the SMB buyer journey and can tailor messaging to resonate with different functions (e.g., Marketing, Sales, IT, Operations)
- Thrives in fast-paced environments, learns quickly, and proactively seeks out opportunities to improve
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
- If you’re energized by helping customers unlock their potential, thrive in a fast-paced, high-growth environment, and want to be part of a team that turns early wins into lasting partnerships, this role is for you
What the job involves
- The Small and Medium Business (SMB) segment is the growth engine on top of Asana’s Product-Led Growth (PLG) motion
- We partner with customers to build the coordination layer between humans + AI that enables the world’s SMBs to work smarter & grow faster
- As an SMB Account Executive, you’ll own a dynamic book of business, driving both expansion and new acquisition through a combination of strategic account management, outbound prospecting, and inbound opportunity conversion
- You’ll enable the world’s SMBs to achieve outsized impact, then guide them as they grow
- Own and grow your book of business: Manage a diverse portfolio of SMB accounts, balancing retention, adoption, and new revenue opportunities
- Drive adoption and expansion: Increase product engagement, identify growth opportunities, and deliver incremental ARR across your accounts
- Prioritize for impact: Segment your accounts and develop tailored Account Plans for high-propensity prospects
- Prospect with purpose: Run persona-based and vertical-specific outbound motions targeting self-serve and white-space accounts
- Convert inbound demand: Qualify and close opportunities generated by marketing and SDR teams
- Run the full sales cycle: From discovery and solution mapping to negotiating commercial terms and closing deals
- Forecast with accuracy: Maintain weekly, monthly, and quarterly forecasts with a high degree of precision
- Collaborate for success: Partner with Sales Programs, Marketing, and Customer Success to execute coordinated plays and deliver a best-in-class customer journey
Our take
Asana is a web and mobile application designed to help teams organize, track, and manage their work. Acting as a unified hub, it empowers teams to effortlessly generate projects, delegate responsibilities, set deadlines, and foster direct task-related communication, transcending the inefficiencies of traditional email-based coordination.
Despite facing competition from established players like SmartSheet in its market, Asana has navigated its path, bolstered by a successful Initial Public Offering in 2020 and a track record of startup triumphs. This strategic prowess has propelled Asana to amass a robust clientele exceeding 100,000 organizations, boasting notable entities such as Uber and Air France among its ranks.
Since its inception, Asana has undergone exponential growth, with its reach extending to offices sprawled across four continents worldwide. This expansion not only underscores its global footprint but also signifies its commitment to fostering diverse talent pools and catering to a broad spectrum of clients.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2020
$200m
CONVERTIBLE
Nov 2018
$50m
SERIES E
Total funding: $414.4m
Company benefits
- Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
- Development: We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways.
- Career growth: Your growth at Asana centers on ownership, access, and choice. All employees can tap into resources that support their growth and their team’s growth in the way that works best for their unique needs.
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Dan Rogers
(CEO)Prior to joining Asana in 2025, Dan was the CEO of LaunchDarkly, a President at Rubrik, and the CMO at ServiceNow and Symantec.
Aziz Megji
(CFO)Aziz joined Asana in 2024 as the Head of Strategic Finance & IR, moving into the role of CFO in 2026. Previously, they worked at RingCentral as an SVP of Finance, at NVIDIA as a Senior Director of Corporate Development and at Hewlett Packard Enterprise as a VP of Corporate Development.
Arnab Bose
(CPO)Prior to joining Asana in 2025, Arnab spent 6 years at Okta, joining as an SVP of Product Management before moving into the role of CPO. They were also an Advisor at Codified and a VP of Product Management at Quip.
Prachi Gore
(CMO)Prior to joining Asana in 2025, Prachi spent nearly 6 years at Checkr as a VP then Senior VP of Marketing. They also spent nearly 4 years at Smart Recruiters as a VP of Demand Generation then Marketing.
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