Account Director, Sine Digital
$100-120k
More information about location
3+ days a week in office (Time Square, NY)
Performance marketing agency
Be an early applicant
Performance marketing agency
21-100 employees
Be an early applicant
$100-120k
More information about location
3+ days a week in office (Time Square, NY)
21-100 employees
Company mission
To be the global leading performance marketing agency for entertainment and sports, powered by our exceptional people and data science.
Role
Who you are
- Strategic campaign management experience, ideally within the live entertainment sector
- Proven expertise in digital marketing strategy, campaign management, and working across paid media platforms, channels, and ad formats
- Highly strategic approach to full-funnel campaign planning and management, with an appreciation for the broader media mix
- Strong strategic and analytical planning skills, with a track record of successful problem-solving
- Confidence in communicating with a broad range of key stakeholders, anticipating client needs and managing client relationships
- Ability to influence and consult with stakeholders to ensure best outcomes on behalf of SINE and our clients
- Demonstrated ability to lead cross-functional teams and coordinate resources effectively
- Creative problem-solver with a proactive mindset, adept at navigating change and ambiguity
- Commercially savvy mindset, with experience monitoring client fee income and profitability
- Strong planning and organisation skills with the ability to re-prioritise as required, work with extreme accuracy and meet targets and deadlines
What the job involves
- The Account Director is responsible for leading and managing client relationships and strategies on behalf of SINE, with the support of a wider media and industry specialist internal team
- Ensuring that all activity is effective and delivered on time, in-line with broader marketing campaigns
- You will lead and support full funnel media strategies for all your key clients, as well as supporting new business opportunities through strong client management, network expansion and pitching
- You’ll work closely within the senior management team to create the optimum conditions to achieve shared business, team, client goals and objectives
- You will demonstrate effective leadership, be able to build, maintain and grow exceptional client relationships, with a strong commercial flair
- Own and develop relationships with new and existing clients by acting as a strategic partner and representative of SINE across all channels and services including paid media, SEO, CRM, and Data & Insights
- Manage revenue line and forecasts for select clients, working with media teams to identify opportunities in and outside of the scope of work
- Understand client businesses, objectives, challenges and evolving needs (e.g. industry trends or requirements to provide recommendations to both clients and internal teams regarding the development of appropriate services and technology), and craft tailored recommendations and solutions
- Construct and own contractual and commercial agreements for your clients, working with the wider team to ensure SLAs and commercials are in line with business objectives
- Effectively brief SINE teams across US and UK to ensure we deliver against client strategic goals. Analyze briefs and clearly unpack opportunities and objectives, translating these to the wider team to ensure SINE’s response is relevant and strategic
- Actively support the Channel Directors and teams with strategic planning, reporting and budget management for campaigns, including opportunities for testing and applied learnings
- Keep up to date with future client projects and ensure SINE is top of mind upcoming opportunities and projects
- Actively pursue new business opportunities by continuous networking and conducting market research
- Establish and nurture strong working relationships with potential clients, working to understand their needs and educate them in SINE’s proprietary approach, products and expertise
- Lead on developing proposal decks and pitching campaigns to potential clients
- Continually monitor client fee income and profitability vs targets, and contribute to financial planning with the Senior Management team
- Represent SINE at various industry conferences and events, building the company’s presence and network
Our take
Sine Digital is a performance marketing agency for the experiences sector. The company uses data science and technology to deliver campaigns based on audience insights that support sustainable, better returns and reduce marketing "wastage".
It is this insight-first approach that makes the company stand out, as well as using innovations in tech to drive its marketing services. For example, Sine leverages AI to help develop creative assets, and supplies real-time market research so clients can adapt their strategies where needed.
Sine Digital certainly has promise, but it will take time to see how the space responds to its offering. An injection of Seed funding will certainly help it make a space for itself, as the company invests in US expansion and the further development of its tech.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
May 2024
$2.5m
SEED
Total funding: $2.5m
Company benefits
- Flexible & hybrid working
- Early finish Fridays all year round
- Weekly training & development opportunities
- Regular Company Socials & Clubs
- Dog friendly office space
Company HQ
Fitzrovia, London, UK
Leadership
James Dale
(CEO)Former Managing Director at LGM Records. Was a Songwriter for Faber Music, and part of Goldheart Assembly at FIERCE PANDA RECORDS.
Tom Hastings
(Chief Growth Officer)Previously a Search Marketing Consultant at Palladium Digital Group, Director at SPIRAL SEVENTY NINE, and Performance Marketing Manager at Pancentric Digital. Was also a Musician, Songwriter and Co-Producer with Goldheart Assembly at FIERCE PANDA RECORDS.
Kaziu Gill
(Director)Also Founder and Director at LGM Records, as well as at LimeGreen Accountancy.
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