Social Media Brand Manager, Socure
$100-120k
Total rewards package includes equity, benefits, and an annual bonus or a commission plan
Digital ID verification & fraud protection
Open for applications
Digital ID verification & fraud protection
501-1000 employees
Open for applications
$100-120k
Total rewards package includes equity, benefits, and an annual bonus or a commission plan
501-1000 employees
Company mission
To verify 100% of good identities in real-time and completely eliminate identity fraud on the internet.
Role
Who you are
- 6+ years of experience in social media marketing, digital marketing, or content marketing, with at least 2+ years directly managing LinkedIn and other B2B social accounts for executives or brands
- Demonstrated experience running company or executive LinkedIn programs, including ghost‑writing, thought leadership, and community building, ideally in B2B SaaS, fintech, cybersecurity, fraud/identity, or adjacent spaces
- Proven track record using social media as part of an integrated demand/pipeline motion (e.g., ABM, outbound, events), in partnership with Sales and Demand Gen
- Strong writing, editing, and storytelling skills with the ability to adapt tone for different executives while staying on‑brand and compliant
- Experience working within a defined brand system and messaging framework, and collaborating across content, PR, and product marketing to ensure consistency
- Solid understanding of social media analytics and experimentation; comfortable setting KPIs and iterating based on data (engagement, reach, audience quality, CTR, conversions, influenced pipeline)
- Hands-on experience with social media management and listening tools (e.g., Sprout Social or similar) and basic familiarity with CRM/marketing automation to align and attribute social activity
- Excellent project management skills; able to juggle multiple executive calendars and campaigns, manage an approval process, and deliver on tight deadlines in a fast‑paced environment
- High degree of judgment, discretion, and comfort working with senior executives and sensitive topics; able to manage confidential information and handle real‑time issues responsibly
- Self‑starter who “acts like an owner,” is comfortable with ambiguity, and proactively proposes new ideas and improvements
- Preferred: familiarity or interest in identity, fraud, risk, fintech, or cybersecurity domains
What the job involves
- The Social Media Brand Manager is responsible for managing multiple executive and corporate social media accounts to drive brand awareness, support pipeline generation, and elevate the social presence of Socure’s leadership team
- This role will own end‑to‑end social media account management, including content strategy and creation, outbound outreach to target audiences and accounts, campaign execution with demand gen, executive social presence programs, and a clear, well‑governed approval and compliance process
- You will partner closely with Marketing (content, demand gen, brand), Sales, and Executive Communications to ensure that social media becomes a consistent, scalable source of demand signal, brand engagement, and executive visibility, with a particular emphasis on LinkedIn and other priority B2B channels
- Own day‑to‑day management of designated executive and corporate social media accounts (primarily LinkedIn), including planning, drafting, posting, monitoring, and reporting
- Develop and execute a social strategy that supports marketing and commercial goals, with a focus on high‑intent audience growth, engagement, and qualified demand pipeline influence
- Build and manage executive social presence programs for key leaders (e.g., CEO, CGO, CPO), including content calendars, ghost‑writing posts, coordinating thought leadership content, and aligning with speaking/events and PR
- Design and run structured outreach motions via social (e.g., connection campaigns, targeted nurture sequences, content DMs, event follow‑up) in partnership with Demand Gen, Sales, and SDRs to support pipeline building
- Create and curate high‑quality, on‑brand social content tailored to executives and commercial audiences, including posts, threads, carousels, infographics, short video concepts, and repurposed long‑form content
- Establish and manage a streamlined but controlled content and approval workflow for executive and corporate accounts, including intake, drafting, review, legal/compliance routing when needed, and final sign‑off
- Maintain a clear process and standards for tone of voice, visual guidelines, and brand alignment across all managed accounts, working closely with Brand and Content Marketing
- Monitor social conversations, mentions, and relevant industry topics; surface timely engagement opportunities for executives and the brand (e.g., commenting strategy, signal amplification, real‑time response)
- Partner with Content, PR/Comms, and Product Marketing to map key narrative themes (identity, fraud, risk, fintech, public sector, etc.) into ongoing social series and campaigns
- Collaborate with RevOps/Demand Gen to align social outreach and content to target account lists, campaigns, and events; ensure tracking for influence on meetings, opportunities, and pipeline
- Analyze and report on performance for each managed account and initiative (engagement, reach, follower quality, CTR, meeting requests, pipeline influence), and continuously optimize based on data
- Define and maintain a governance framework and playbook for executive and account‑based social activity (e.g., guidelines, escalation paths, do/don’t scenarios, crisis/issue response in partnership with Comms)
- Stay current on platform changes, best practices, and competitive activity, and proactively recommend experiments (new formats, AI tools, employee advocacy, podcasts or video series) to advance our social presence
- Support scaling of an employee advocacy program by providing templates, sample posts, and guidance to help commercial leaders and teams show up consistently on social
Our take
Socure is an identity platform that aims to improve customer identification for digital transactions. The company is part of a growing market, with rivals in this competitive space including Signifyd, Riskified, AppsFlyer, ClearSale, Kount, SEON, and Fraud Fighters.
The engine delivered by Socure encompasses Know Your Customer (KYC), identity fraud detection, and document verification. With it, companies can scale rapidly by onboarding more good customers and preventing online fraud. Additionally, underbanked consumers who have been excluded from online services by outdated ID verification can gain access to critical benefits and services online.
Socure has rapidly escalated in popularity and reached a valuation well over $1 billion. Though not immune from the economic downturn of late, which resulted in two high-profile rounds of lay-offs, the company has secured considerable additional funds that will strengthen its financial position as it moves to capitalise on the ever-growing importance of identity verification and trust.
Steph
Company Specialist at Welcome to the Jungle
Insights
-22% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Nov 2021
$450m
SERIES E
Mar 2021
$100m
SERIES D
Total funding: $646.6m
Company benefits
- Health: Comprehensive medical coverage, including vision, dental, and FSA
- Parental Leave: Generous leave allowance for parents-to-be
- 401k: Pre-tax savings for retirement
- Life Insurance: Protect your family in case of emergency
- PTO: Take as much time as you need, when you need it
- 100% Remote: Work from anywhere anytime, whatever suits your lifestyle
- WFH Allowance: Generous reimbursement program to maximize your WFH setup
- Deskpass: Work in an office environment whenever you feel the need
- Mental Health Provider: Connect with clinicians when you need it
- Learning & Development: Self-education allowance & free career coaching
- Employee Assistance Program "EAP": Lifestyle resources available as well as additional mental health resources
- Fertility Provider: Family planning solutions for those interested
- Personal Legal Support: Significant discounts with RocketLawyer
Company HQ
Incline Village, NV
Leadership
Johnny Ayers
(Founder & CEO)Founder & General Partner of Switch Hit Ventures. Having been a Senior Consultant at IBM, they became COO and Board Member of Endeavor Up. Since then, was an Advisor at Pager and later founded Socure in 2012.
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