Marketing Analytics Manager, Empower Finance
+ Equity
Credit health & financial management app
Open for applications
Credit health & financial management app
101-200 employees
Open for applications
+ Equity
101-200 employees
Company mission
To expand access to fair credit to give anyone in the world the opportunity to improve their financial security and mobility.
Role
Who you are
- The ideal candidate is passionate about using data and analytics to drive business growth and help customers improve their financial situations
- The right person for this role is someone who shines while solving complex problems and is comfortable with a wide variety of technical tools
- B.S. degree in engineering, business, finance, computer science or mathematics
- 3+ years experience in data analytics or credit risk management
- Experience designing tests Strong SQL and Python abilities
- Highly fungible to pick up new tools and analytical methods
- Comfort working with a variety of cross functional partners in tech, product, credit, and business
- Strong and structured approach to problem solving and ability to use of frameworks to communicate complex topics in an effective manner
Desirable
- At least one year at a bank or FinTech working in credit/marketing analytics
- Experience with SKAN and attribution data
What the job involves
- Empower is seeking a dynamic Business Analytics Manager to join our team and play a pivotal role in measuring, attributing, and deploying a multi million monthly advertising budget more efficiently and profitably
- They will also need to partner across marketing, credit, product, and tech teams to develop strategies and solutions that drive value for Empower and our customers
- Travel for company offsites is expected at a minimum 2 times a year
- Analyze campaign and channel level marketing performance
- Analyze and monitor attribution data to drive cross-functional insights
- Design tests to measure effectiveness of new strategies and budget allocations where data is limited or non-existent
- Influence marketing budget allocation based on customer data and business intuition
- Explore and implement cutting edge marketing technologies to improve attribution by channel Create automated systems to monitor business performance
- Work closely with our BI team to improve data and data quality used for analytics
Our take
An individual’s credit score greatly influences their life, affecting their ability to rent, receive loans, buy a house, and access affordable interest rates. But you have to have credit to build credit, leaving a lot of people in a catch-22 situation. Empower is a mobile-only app that makes credit more inclusive and accessible, helping customers achieve their credit health goals regardless of their credit history (or lack thereof).
Though other FinTech companies such as Mint or Personal Capital also offer impressive financial tracking for their customers, Empower’s comprehensive set of personal finance features including cash advance and automatic savings offerings make it a better choice for people who want to use a single app to manage their finances.
By empowering people to take control of their money through its range of financial services, Empower is working to break the cycle of paycheck-to-paycheck living. Backed by Blisce, Defy Ventures and Quiet Capital, the company has been significantly growing its revenue in recent years and was recognized in the 2022 Inc. 5000 list of the fastest-growing companies in the US.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
45% employee growth in 12 months
Trustpilot (1.9)
Company
Funding (last 2 of 3 rounds)
Sep 2022
$75m
LATE VC
Mar 2020
$20m
SERIES A
Total funding: $99.5m
Company benefits
- Generous equity package
- Full healthcare benefits
- Unlimited personal vacation
- Technology expense reimbursement
- Work from anywhere
Company values
- Great Expectations - We come up with bold, audacious goals for ourselves and go all out for impact
- Owner Mindset - We give every employee latitude to act independently, make smart choices, and move the business forward
- Spirited Debate - We love skeptics and seek counter opinions to challenge our personal assumptions and expand our view
- Customer Obsession - We listen to understand, empathize, and create a memorable and rewarding experience for our community
- Inclusive Collaboration - We believe diverse teams make the best decisions — and strive to give diverse voices a seat at the table
- No Jerks Allows - We value our relationships and take the time to build trust and connection and communicate respectfully
Company HQ
Mission District, San Francisco, CA
Leadership
Warren Hogarth
(CEO)Previous Partner at Sequoia Capital and is an Early Investor/Company Builder for multiple companies.
Justin Ammerlaan
(CTO)Founder of Ammerlaan Initiatives and Co-Founder of White Room Trading. Previously worked as a Senior Software Engineer at SDM and a Technical Architect at Fujitsu.
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