Head of Social Media, Influencer Marketing, and Social-Digital Assets, Fresha

• Experience: Minimum 10 years of experience in social media management, influencer marketing, and digital content creation, with at least 5 years in a leadership role
• B2B and B2C Experience: Proven experience in both B2B and B2C environments, understanding the distinct strategies and tactics required for each market
• Social Media Strategy: Proven experience in developing and executing successful social media strategies across multiple platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok)
• Influencer Marketing: Strong background in identifying, negotiating, and managing relationships with influencers and brand ambassadors
• Content Creation: Expertise in creating compelling digital content, including graphics, videos, and written posts, tailored to various social media platforms
• Agency Management: Demonstrated experience in managing relationships with external creative agencies, including negotiating contracts, setting clear expectations, and ensuring high-quality deliverables
• This role requires a strategic leader with a strong background in social media management, influencer marketing, and digital content production
• The ideal candidate will have a proven track record of building and engaging online communities, driving brand awareness, and delivering impactful social media campaigns that drive conversions through a structured conversion funnel

Desirable

• Fresha is seeking an innovative and experienced Head of Social Media, Influencer Marketing, and Social-Digital Assets to lead our social media strategy, influencer partnerships, and digital content creation
• Reporting directly into the VP Brand & Marketing , and working collaboratively with:
• Marketing Team: Collaborate closely to ensure social media efforts support overall marketing objectives
• Product Team: Coordinate with the product team to align social media strategies with product launches and updates
• Creative Team: Partner with the creative team to develop engaging and on-brand social media content
• Creative Agencies: Manage relationships with external creative agencies to ensure a fluid content factory and consistent delivery of high-quality content
• Customer Support: Work with the customer support team to manage customer interactions on social media
• Data Analytics: Collaborate with data analysts to measure the impact of social media activities, optimize performance, and drive data-driven decision-making
• Media & Omni Media: Work with media and omni media teams to integrate social media strategies with broader media plans and ensure cohesive cross-channel campaigns
• The core objective of the Head of Social Media, Influencer Marketing, and Social-Digital Assets is to enhance Fresha's online presence, build a strong brand community, drive engagement, and convert followers into customers through effective social media strategies, influencer partnerships, and high-quality digital content
• Collaboration: Work closely with other departments to ensure a seamless partner experience
• Social Media Strategy: Develop and implement a comprehensive social media strategy that aligns with Fresha’s brand objectives and marketing goals
• Influencer Marketing: Identify, engage, and manage relationships with influencers and brand ambassadors to amplify Fresha's reach and credibility
• Content Creation: Oversee the creation and curation of high-quality, engaging, and on-brand digitalcontent for various social media platforms
• Comprehensive Content Strategy: Develop and execute a robust content strategy that supports
• Fresha’s marketing objectives and ensures consistent, high-quality content production
• Creative Collaboration: Work with internal creative teams and external creative agencies to ensure a fluid content factory, delivering engaging and cohesive content across all social channels

• Screen Call - Video call with Talent Team (30 minutes)
• 1st Stage - In person with VP of Marketing and Chief People Officer (60-90 minutes)
• Final Stage - In person with Leadership Team (90 minutes)