Head of Social Media, Influencer Marketing, and Social-Digital Assets, Fresha

Salary not provided
Google Analytics
Hootsuite
Sprout Social
Expert level
London

4+ days a week in office

Fresha

Booking software for beauty & wellness brands

Open for applications

Fresha

Booking software for beauty & wellness brands

201-500 employees

B2BMarketplaceInternal toolsProductivitySaaSBeautyWellbeing

Open for applications

Salary not provided
Google Analytics
Hootsuite
Sprout Social
Expert level
London

4+ days a week in office

201-500 employees

B2BMarketplaceInternal toolsProductivitySaaSBeautyWellbeing

Company mission

To empower beauty and wellness businesses and help millions look and feel their best.

Role

Who you are

  • Experience: Minimum 10 years of experience in social media management, influencer marketing, and digital content creation, with at least 5 years in a leadership role
  • B2B and B2C Experience: Proven experience in both B2B and B2C environments, understanding the distinct strategies and tactics required for each market
  • Social Media Strategy: Proven experience in developing and executing successful social media strategies across multiple platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok)
  • Influencer Marketing: Strong background in identifying, negotiating, and managing relationships with influencers and brand ambassadors
  • Content Creation: Expertise in creating compelling digital content, including graphics, videos, and written posts, tailored to various social media platforms
  • Agency Management: Demonstrated experience in managing relationships with external creative agencies, including negotiating contracts, setting clear expectations, and ensuring high-quality deliverables
  • This role requires a strategic leader with a strong background in social media management, influencer marketing, and digital content production
  • The ideal candidate will have a proven track record of building and engaging online communities, driving brand awareness, and delivering impactful social media campaigns that drive conversions through a structured conversion funnel

Desirable

  • Bi-lingual: Fluency in English and another language
  • Experience with Analytics: Proficient in using social media analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics) to measure performance, ROI, and derive actionable insights
  • Conversion Funnel Optimization: Experience in developing and implementing strategies to optimize the conversion funnel and drive followers through the stages from awareness to purchase
  • Trends & Innovation: Deep understanding of current social media trends, tools, and best practices, with a passion for staying ahead of the curve

What the job involves

  • Fresha is seeking an innovative and experienced Head of Social Media, Influencer Marketing, and Social-Digital Assets to lead our social media strategy, influencer partnerships, and digital content creation
  • Reporting directly into the VP Brand & Marketing , and working collaboratively with:
  • Marketing Team: Collaborate closely to ensure social media efforts support overall marketing objectives
  • Product Team: Coordinate with the product team to align social media strategies with product launches and updates
  • Creative Team: Partner with the creative team to develop engaging and on-brand social media content
  • Creative Agencies: Manage relationships with external creative agencies to ensure a fluid content factory and consistent delivery of high-quality content
  • Customer Support: Work with the customer support team to manage customer interactions on social media
  • Data Analytics: Collaborate with data analysts to measure the impact of social media activities, optimize performance, and drive data-driven decision-making
  • Media & Omni Media: Work with media and omni media teams to integrate social media strategies with broader media plans and ensure cohesive cross-channel campaigns
  • The core objective of the Head of Social Media, Influencer Marketing, and Social-Digital Assets is to enhance Fresha's online presence, build a strong brand community, drive engagement, and convert followers into customers through effective social media strategies, influencer partnerships, and high-quality digital content
  • Collaboration: Work closely with other departments to ensure a seamless partner experience
  • Social Media Strategy: Develop and implement a comprehensive social media strategy that aligns with Fresha’s brand objectives and marketing goals
  • Influencer Marketing: Identify, engage, and manage relationships with influencers and brand ambassadors to amplify Fresha's reach and credibility
  • Content Creation: Oversee the creation and curation of high-quality, engaging, and on-brand digitalcontent for various social media platforms
  • Comprehensive Content Strategy: Develop and execute a robust content strategy that supports
  • Fresha’s marketing objectives and ensures consistent, high-quality content production
  • Creative Collaboration: Work with internal creative teams and external creative agencies to ensure a fluid content factory, delivering engaging and cohesive content across all social channels

Application process

  • Screen Call - Video call with Talent Team (30 minutes)
  • 1st Stage - In person with VP of Marketing and Chief People Officer (60-90 minutes)
  • Final Stage - In person with Leadership Team (90 minutes)

Salary benchmarks

Our take

Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its centralised marketplace, while beauty and wellness businesses and professionals use its all-in-one platform to manage their entire operations.

The company has taken a different approach compared to rivals in the salon management space. Rather than charging monthly, its software is free to use, and charges when a booking is made through the system. Fresha's platform also offers a range of financial products, making it an appealing option for salon operators. This has allowed the company to swiftly build a network of merchants for its marketplace, and it has over 80,000 partner businesses processing over 30 million appointments a month.

Now that Fresha has solved the chicken-and-egg problem of starting a marketplace, it is using its market position to scale quickly. It now has 100,000 partner venues and is working within 120 countries. Between 2021 and 2023, it enjoyed 190% growth in its global bookings.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Top investors

Few candidates hear
back within 2 weeks

28% female employees

4% employee growth in 12 months

Company

Funding (last 2 of 9 rounds)

Dec 2021

$52.5m

SERIES C

Jun 2021

$100m

SERIES C

Total funding: $195m

Company benefits

  • Work from home opportunities
  • Fast track career progression
  • Yoga and Pilates through WeWork membership
  • Travel coverage when visiting teammates - through workshops and social events
  • A vibrant and collaborative company culture
  • Company social events

Company values

  • Empathy
  • Imagination
  • Creativity
  • Commitment

Company HQ

London, UK

Leadership

Previously VP of Technology at Dubai Holding (investment management). Digital Services Manager for New Zealand Human Rights Convention

Nick Miller

(Product Chief)

Previously a Programme Manager for New Zealand Trade and Enterprise. Founded a business with William in 2005 (a strong signal of their partnership)


People progressing

Joined as a Junior Developer. Promoted to Front End Developer after 10 months.

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