Employer Brand and Talent Marketing Lead, Neko Health
$140-175k
+ Equity
Medical diagnostic scanning systems
Job no longer available
Medical diagnostic scanning systems
101-200 employees
Job no longer available
$140-175k
+ Equity
101-200 employees
Company mission
To create a healthcare system that can help people stay healthy through preventive measures and early detection.
Role
Who you are
- Proven multi-market Consumer marketing experience in a high growth/premium brand environment to drive measurable outcomes
- Previous Employer Brand/Recruitment Marketing experience is not required but a passion for Talent and building is!
- Expertise across organic and paid social, search, programmatic, events, communities, and web site optimisation; hands‑on with analytics and experimentation
- Exceptional storytelling skills; ability to translate complex clinical/AI work into human, premium experiences that resonate with top talent
- Experience partnering with multiple functions / stakeholders and project management skills
- Proven experience in change‑management to land adoption
- Fluency with CRM and / or ATS and AI‑enabled tooling (automation, content ops, analytics)
What the job involves
- This role owns the employer brand strategy and execution to build a premium talent brand and directly contributes to top‑of‑funnel and hiring goals
- Our mission, culture - known as the ‘Neko Vitals’ - and our consumer brand provide the foundation for the narrative and creative you’ll bring to life working in close partnership with our internal Marketing, Creative & Communications teams building a premium talent brand, creating great content, and driving high-quality applications,
- You'll define and maintain Neko’s Employer Value Proposition and Talent Brand narrative focused on building a premium talent brand and driving great quality applications. Be bold whilst being in absolute alignment with our consumer brand and culture; define target audience for Medical, Tech/AI, and Business talent with clear value propositions by market
- Operationalise a funnel attraction model across channels, with clear conversion targets per stage
- Collaboration closely with a range of internal and external partners, demonstrating stakeholder & project management skills
- Build modular, on‑brand content/asset systems that scale globally and localise simply. Ensure alignment with consumer brand through close working and partnership with Marketing, Creative & Comms
- Own paid/organic campaigns across professional channels and job boards, search, programmatic job ads, niche boards, events, and community groups; continuously test to improve application quality
- Collaborate with Marketing, Creative & Comms to ensure company level activations (e.g. new market entry) include talent as a key target audience and talent engagement is a key part of company-side channels such as Instagram, Facebook & LinkedIn
- Partner with Marketing & Creative on career site UX, SEO, and conversion improvements; ensure landing pages reflect mission, role clarity, and outcomes
- Stand up employee ambassador activation (toolkits, prompts, brand assets) and integrate with talent referral programs to amplify authentic voices
- Establish source‑to‑hire metrics: awareness & engagement consideration/favourability, application quality and conversion rates
- Run regular brand health checks e.g., Glassdoor sentiment, aided/unaided awareness for target talent
- Use post‑hire data to refine personas and messaging to deliver a continuous improvement loop in engagement and sentiment for target talent
- Embed Neko’s Mission and Culture into assets and storytelling; ensure all materials are consistent with the Company Vitals (values) and compliant with clinical/regulatory constraints
- Partner effectively with Marketing, Comms & Creative using the RACI to move fast whilst ensuring close collaboration and alignment
- Lead agency selection for talent specific services and manage the performance of Talent Acquisition campaign partners. Contribute to company level Brand agency selection and oversee any Talent specific creative or campaigns being delivered via company level Brand or Creative partners
- What Great Looks Like (Year One)
- Top‑of‑Funnel: Improved response rates, quality applications; improved apply‑to‑screen and screen‑to‑onsite conversion rates (in priority roles/functions)
- Time & Cost: Reduced time‑to‑hire via organic/brand‑attributed channels
- Advocacy: Active employee ambassador program with measurable reach and referral uplift
- Build talent brand plans with funnel targets by segment/market; set hypotheses and experiments; share learnings & refine plans
- Lead talent brand and attraction content calendar and coordinate creative production (employee stories, behind‑the‑scan features, leader POVs); ensure absolute alignment with the consumer brand, and compliance
- Orchestrate campaigns for critical roles (e.g., GPs, Operators, AI/ML), aligning with recruiting sprints and virtual hiring events
- Maintain LinkedIn Life, Glassdoor, and owned professional talent channels e.g. PracticeMatch, BMJ, RCGP; coordinate timing with live roles to maximise conversion
- Deploy ambassador/employee‑generated content kits and internal comms nudges linked to talent referral pushes
- Provide weekly/monthly performance readouts to key stakeholders; tune spend and creative to improve ROI
Our take
Neko Health is a preventative healthcare technology company dedicated to establishing a healthcare system centred around preventive measures and early detection.
The company's medical scanning technology aims to enhance health data collection by providing a broad and non-invasive approach that is both convenient and affordable for the public. Conducted in just 10 minutes, the scan utilises over 70 sensors to gather 50 million data points, enabling healthcare professionals to detect diseases at their early stages, including skin conditions/cancer, cardiovascular disease, diabetes, and other metabolic syndromes.
The Swedish brand recently brought its body-scanning suite to London and raised significant funding, signalling a strong future of growth. With this funding, the company is now focused on expanding even further, hoping ti bring its technology to the US once it receives the necessary regulatory approvals. By bringing accessible and efficient preventive healthcare to the forefront, Neko Health seeks to enable individuals to take proactive control of their health and well-being, contributing to a healthier and happier society.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Jan 2025
$260m
SERIES B
Jul 2023
$70.8m
SERIES A
Total funding: $330.8m
Company HQ
Norrmalm, Stockholm, Stockholms län
Leadership
Hjalmar Nilsonne
(Co-Founder & CEO)Graduated from KTH Royal Institute of Technology with an MSc in Industrial Engineering and Management. Previously founded Black Silicon Solar and Watty.
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