CRO Manager, The Telegraph

Commercial Subscriptions

Salary not provided

Excel

GSuite

Mid and Senior level

London

3-5 days a week in office

Multi-media news publisher

Be an early applicant

Multi-media news publisher

1001+ employees

B2CEnterprisePublishingDigital MediaAdvertisingMedia

Be an early applicant

Salary not provided

Excel

GSuite

Mid and Senior level

London

3-5 days a week in office

1001+ employees

B2CEnterprisePublishingDigital MediaAdvertisingMedia

Company mission

To provide content that inspires people to have the perspective they want to progress in life. It delivers quality, trusted, award-winning journalism, 24 hours a day, across its digital and print properties as well as through leading digital partners.

Job

Company

Role

Who you are

High level of data literacy and demonstrable analysis skills
Strong stakeholder management skills
Experience of using website traffic and app engagement reporting systems such as Google, Adobe, along with native platform tools
Excellent communicator, both written and verbal
Highly proficient in using Microsoft Excel & Google Suite Products

What the job involves

The CRO Manager supports subscription acquisition initiatives by thoroughly understanding our audiences, identifying quality segments and spotting opportunities to move faster.
Working collaboratively with multiple teams to ensure consistency and delivery, they live and breathe data, identify conversion improvement opportunities and run end-to-end testing programmes to generate solid learnings.
They are curious by nature and are motivated by digging into the detail to identify hidden opportunities. They can interpret findings simply and concisely, and can pivot quickly in a fast moving working environment
Assess daily conversion performance, identifying and troubleshooting causes of variances and spotting opportunities
Analyse web and app engagement insights and surface opportunities to drive growth by thoroughly understanding customer behaviour
Set up, run and assess the performance of on-site tests across all the acquisition journeys
Be the expert and manage the acquisition content management systems
Implement and run periodic campaigns to deliver volume and revenue goals
Be the “glue” between internal teams to ensure that subscription conversion initiatives are implemented on time and to a high degree of accuracy, and thoroughly tested post-launch
Support the delivery of daily, weekly and monthly conversion reporting by audience segment, journey and touchpoint
Specify the tracking requirements for tests by working closely with the Optimisation team, monitoring impacts during and sharing results post-test with observations and actionable recommendations
Be the Conversion team's go-to person for data insights and the expert in using reporting tools
Work hand-in-hand with the Insights and Product teams to define effective tracking solutions for tests and current conversion blind spots

Salary benchmarks

Our take

The Telegraph was the first newspaper to report on a number of notable news scoops, including the outbreak of World War II and the 2009 MP expenses scandal. Now, the Telegraph Media Group has grown into a multimedia news brand, providing subscribers with access to journalism across The Telegraph website and app, The Daily Telegraph and The Sunday Telegraph newspapers.

The brand hit a £33.3M operating profit in 2021, indicating the group has managed to overcome the difficulties print media has struggled with since the turn of the millennium. Adapting to digital distribution has earned it over 100M individual readers a month globally, though the Daily Telegraph remains Britain's best-selling print broadsheet.

People's increased curiosity in current affairs has been the driving force behind The Telegraphs phenomenal growth and the company continues to invest in top-notch journalism.

Steph

Company Specialist at Welcome to the Jungle

Insights

Led by a woman

3% employee growth in 12 months

Glassdoor (2.9)

Trustpilot (2.2)

Company

Company HQ

Victoria, London, UK

Leadership

Anna Jones

(CEO)

Anna joined The Telegraph in 2023 as a Strategic Consultant, becoming CEO in 2024. Prior to this, she co-founded WJV and worked as a United Nations Women UK Changemaker at the United Nations Association.

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