Lead Product Marketing Manager, Findigs

• We're looking for a Lead Product Marketing Manager who is equal parts strategist and executor – someone who can own the full arc of bringing Findigs' platform to market
• 4+ years of B2B SaaS product marketing experience, ideally within complex platforms, vertical SaaS, or data-driven products
• A proven track record of leading end-to-end GTM strategies, not just feature announcements, but holistic platform launches with cross-functional alignment
• Strong messaging and storytelling skills: you can simplify complexity, build compelling narratives from scratch, and make technical products feel intuitive to buyers
• Hands-on sales enablement experience: you know what it takes to help a sales team actually win and you've built the assets to prove it
• An analytical mindset: you're comfortable using data from win/loss, pipeline, adoption metrics, and competitive research to drive decisions and measure impact
• Cross-functional leadership: you influence without authority, build trust fast, and keep teams aligned across Product, Sales, CS, and Marketing without bureaucracy
• Experience in real estate, PropTech, or adjacent regulated industries is a plus but not required. Intellectual curiosity and the ability to develop deep domain expertise quickly matter more
• If you enjoy a role where your insights influence both our go-to-market execution and our long-term product direction, you’ll thrive here
• Hands-on experience with AI tools in a professional marketing context, such as Claude, ChatGPT, Perplexity, or similar, used for research, content, strategy, or workflow automation
• Experience with or genuine curiosity about agentic AI tools such as Claude Code, Cursor, or similar, used to build lightweight internal tools, automations, or workflows without relying on engineering resources
• A track record of incorporating AI into your GTM process: competitive monitoring, asset generation, messaging iteration, or data synthesis
• A learner's mindset: you actively follow developments in AI tooling, experiment with new capabilities, and bring what you learn back to the team

Desirable

• The Marketing team at Findigs sits at the intersection of product, sales, and customer success, translating what our platform does into why it matters for property managers and renters alike
• We operate as a lean, high-ownership team with a broad mandate: build the category, win the market, and tell the story of a product that genuinely changes how renting works
• This role sits within Marketing and reports directly to the VP of Marketing
• You'll work closely with Product, Sales, Customer Success, and the broader GTM org to drive how Findigs shows up in the market, from the first impression a prospect has to the moment a customer fully adopts the platform
• This is a high-visibility, high-ownership role that combines positioning and messaging work with hands-on enablement, launch execution, and competitive intelligence
• You’ll do more than just plan launches; you’ll help build the blueprint for how we win
• By leading win/loss research and developing key sales assets, you’ll ensure our product narrative remains sharp and effective
• Positioning and Messaging:
• Own Findigs' core positioning and messaging at the platform and segment level: how we're different, why it matters, and who we're talking to
• Translate complex data, screening workflows, and AI-driven decisioning into clear, compelling narratives for property managers, enterprise operators, and renters
• Maintain and evolve messaging across product tiers, segments, and lifecycle stages as the platform grows
• Go-to-Market Strategy and Launches:
• Lead end-to-end GTM strategies for new features and platform evolutions, from early discovery through launch and post-launch optimization
• Drive alignment across Product, Sales, and CS to ensure focused, timely, and measurable launches
• Define success metrics for each launch and own the post-launch retrospective
• Sales Enablement:
• Build and maintain a library of high-impact sales assets: battlecards, pitch decks, one-pagers, objection-handling guides, and customer-facing narratives
• Partner with Sales to understand where deals are won and lost, and build tools that directly address those gaps
• Ensure consistent messaging across all GTM motions, from SDR outreach to enterprise deal reviews
• Competitive Intelligence:
• Own Findigs' competitive intelligence program: monitor the landscape, analyze key players, and surface insights that sharpen our differentiation
• Translate competitive research into actionable positioning updates, battlecard refreshes, and strategic recommendations for Product and GTM leadership
• Conduct win/loss analysis to understand why we win and where we're vulnerable, and close those gaps
• Customer and Lifecycle Marketing:
• Drive product marketing across the full customer journey: awareness, onboarding, adoption, expansion, and retention
• Partner with Customer Success to build campaigns and content that drive feature adoption, reduce churn, and create upsell opportunities
• Shape how customers experience value from Findigs through in-product messaging, lifecycle touchpoints, and customer communications
• Customer Advisory and Community:
• Build and nurture relationships with key customers who can serve as advisors, reference accounts, and advocates
• Surface insights from customer interviews, win/loss conversations, and advisory sessions to inform positioning, roadmap, and GTM strategy
• Support the development of a Findigs customer community as a channel for advocacy, product feedback, and market research
• The Marketing team at Findigs is committed to the highest standards of AI-augmented work
• We believe the best marketers today are those who combine strong strategic judgment with deep, practical fluency in AI tools
• We're building a lean team that punches above its weight, and AI is a core part of how we do that
• This means using AI not as a shortcut, but as a force multiplier: for research, for drafting and iteration, for building internal tools and automations, and for staying ahead of a fast-moving market
• We expect continuous learning and experimentation to be part of how you operate