Product Marketing Executive, xUnlocked
£40-50k
2+ days a week in office
eLearning platform for professionals
Job no longer available
eLearning platform for professionals
21-100 employees
Job no longer available
£40-50k
2+ days a week in office
21-100 employees
Company mission
To empower organisations to make the world a better place by delivering the most comprehensive, authoritative and engaging learning platforms in the world.
Role
Who you are
- We’re seeking a dynamic and creative marketer to join our team, looking to take the next step in their career and begin their journey to taking ownership of core product marketing responsibilities
- 3+ years marketing experience in a B2B role
- Highly experience with automation/marketing platforms
- Strong analytical skills and ability to translate data
- Experience in product-led growth strategies
- Track record of speaking to customers and prospects to understand needs
- Experience working in an Edtech, Sustainability, Finance, or a B2B learning environment
What the job involves
- Reporting into the Head of Marketing, this role will be working across all products in the xUnlocked portfolio
- You will collaborate closely with cross-functional teams to execute product marketing initiatives that promote our solutions, generate demand, and contribute to the company's growth objectives
- Market Research: Support the delivery of our market research activity to help us understand the needs, preferences, and challenges of enterprise clients in the digital learning space. Help report on key market trends, competitor insights, and opportunities for differentiation
- Product Messaging: Assist the activation of our messaging frameworks, and positioning strategies for our digital learning products targeted at enterprise customers. Helping to ensure alignment with customer needs, market dynamics, and product capabilities and that our message is accurately delivered across our chosen marketing channels
- Marketing Collateral Development: Support the creation of high-quality marketing collateral, sales enablement materials, and content assets to support demand generation and sales efforts. This includes presentations, case studies, website content, and other marketing materials
- Campaign Execution: Assist the planning, execution, and optimisation of integrated marketing campaigns across various channels, including digital advertising, email marketing, social media, and events. Monitor campaign performance, analyse results, and iterate based on insights to drive continuous improvement
- Sales Enablement: Support the development of sales tools, training resources, and messaging guidelines that enables the team to effectively communicate the value proposition of our digital learning products to customers
- Market Positioning: Monitor market dynamics, competitive landscape, and customer feedback to refine product positioning, messaging, and marketing strategies over time. Stay informed about industry trends, emerging technologies, and best practices in digital learning and enterprise software
Salary benchmarks
Our take
xUnlocked operates a global eLearning platform delivering an on-demand video service for professionals. Through its two platforms, Finance Unlocked and Sustainability Unlocked, businesses can keep their people up to date with trends, theories and the latest in training surrounding banking, compliance, markets, competence, culture and sustainability.
This bridging of financial and environmental education led to the company earning B-Corp certification in 2022. It boasts a number of leading international business clients including banks, air travel companies, asset managers, and law firms - with leaders from Santander, Hogan Lovells, and the University of Oxford’s Saïd Business School making use the platform.
With such strong trust behind it, xUnlocked continues to expand, and is using its newest funding to increase its portfolio of sustainability and ESG courses. Moving forwards, the company has every chance to become a major eLearning provider.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
29% female employees
Company
Funding (last 2 of 4 rounds)
Nov 2023
$6.6m
SERIES A
Jan 2021
$2.4m
ANGEL
Total funding: $10.5m
Company benefits
- Hybrid working - you will primarily work remotely but will also join the full team in central London for a minimum of two days every two weeks
- Co-working credits - you can work from a location of your choice for up to four days per month
- Working from home - we provide the equipment you need to do your job well, plus a one-off allowance to make your home setup comfortable
- Team activities - we host regular in-person team meals and activities
- Private healthcare - we provide a healthcare cashback scheme with Medicash covering medical, dental and other healthcare expenses
- Enhanced parental leave - we are proud to offer flexible enhanced parental leave for both parents
- Giving back - we allow up to two days of paid volunteering time per year to support a cause of your choice and regular team volunteering activities organised by the company
Company HQ
Holborn, London, UK
Leadership
Henry White
(CEO)Previously VP Strategy and Operations at Edgify, Head of Marketing at Yubl and Investment Analyst at Davidson Kempner Capital Management.
Robert Ellison
(CCO)Previously Global Head of Banks at Lloyds Banking Group and Managing Director at UBS.
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