Content Strategist, Strava

Contract

£65-75k

Mid and Senior level

London

New York

Social network for tracking run and cycle routes

Be an early applicant

Social network for tracking run and cycle routes

501-1000 employees

B2CFitnessSocialSaaSCommunity

Be an early applicant

£65-75k

Mid and Senior level

London

New York

501-1000 employees

B2CFitnessSocialSaaSCommunity

Company mission

To create the most committed, close, and engaged athlete community on the internet.

Job

Company

Role

Who you are

Proven B2B content experience — ideally at a platform, media owner, or tech company working with brands and agencies
Deep understanding of how digital platforms work from the inside: the audience, the product, and the advertising story
Comfortable using data as a creative input — finding the narrative in a dataset and translating it into content
Strong editorial judgment and the ability to make decisions independently without heavy oversight
Experience managing external contributors — writers, designers, creators — without losing the original vision
An excellent writer and rigorous editor with a clear point of view on what makes B2B content worth reading

What the job involves

This is a 6-month contract role
The Strava for Business team partners with the world's leading brands and agencies to inspire active communities and connect with athletes in meaningful ways. Our sponsorship solutions offer an innovative alternative to traditional advertising — rooted in motivation, community, and real-world impact
We're looking for an experienced B2B Content Strategist Contractor to build and execute Strava for Business's content programme from the ground up
This is a project-based engagement with a clear commercial goal: helping brands and agencies understand why Strava is the best platform to reach and engage active people. The contract length is 6 months
Own the B2B content programme end-to-end — strategy, planning, and execution
Build a structured content plan covering the full buyer journey, from awareness to active consideration
Identify content gaps and develop original formats from Strava's unique data position: trend reports, audience insight pieces, seasonal stories, and industry narratives
Produce a high-impact content calendar across owned and distributed channels (organic social, email, events, PR)
Drive compelling case studies with brand-side leaders and clear ROI proof points
Align with the SfB marketing team so content feeds into campaigns, events, and outreach
Collaborate with external comms and PR partners on distribution

Our take

Strava has created an online network where runners, swimmers and cyclists can record fitness activities, and compare and compete with their community. It offers both a free and premium subscription service with added features. The company also partners with local councils and urban planners who purchase valuable journey data from Strava which can be used to map out cities and develop safer cycle paths.

The platform helps members discover and plan workouts, as well as offering a leaderboard which is updated using GPS as users compete for the top spot on particular fitness segments.

With over 125 million athletes and growing, Strava released several new product rollouts in 2024, including an AI-enabled leaderboard. A partnership with the wearable fitness tracker Oura will mean Strava software is available on wearables, taking the company into fresh competition with the likes of Peloton and Apple. In 2025, the company secured new funding in a round led by Sequoia Capital, growing its value to $2.2 billion.