Content Marketing Manager, Strava
Contract
£65-75k
Salary pro-rated for the contract length
Social network for tracking run & cycle routes
Be an early applicant
Social network for tracking run & cycle routes
501-1000 employees
Be an early applicant
£65-75k
Salary pro-rated for the contract length
501-1000 employees
Company mission
To create the most committed, close, and engaged athlete community on the internet.
Role
Who you are
- Proven B2B content experience — ideally at a platform, media owner, or tech company working with brands and agencies
- Deep understanding of how digital platforms work from the inside: the audience, the product, and the advertising story
- Comfortable using data as a creative input — finding the narrative in a dataset and translating it into content
- Strong editorial judgment and the ability to make decisions independently without heavy oversight
- Experience managing external contributors — writers, designers, creators — without losing the original vision
- An excellent writer and rigorous editor with a clear point of view on what makes B2B content worth reading
What the job involves
- This is a 6-month contract role
- The Strava for Business team partners with the world's leading brands and agencies to inspire active communities and connect with athletes in meaningful ways. Our sponsorship solutions offer an innovative alternative to traditional advertising — rooted in motivation, community, and real-world impact
- We're looking for an experienced B2B Content Strategist Contractor to build and execute Strava for Business's content programme from the ground up
- This is a project-based engagement with a clear commercial goal: helping brands and agencies understand why Strava is the best platform to reach and engage active people. The contract length is 6 months
- Own the B2B content programme end-to-end — strategy, planning, and execution
- Build a structured content plan covering the full buyer journey, from awareness to active consideration
- Identify content gaps and develop original formats from Strava's unique data position: trend reports, audience insight pieces, seasonal stories, and industry narratives
- Produce a high-impact content calendar across owned and distributed channels (organic social, email, events, PR)
- Drive compelling case studies with brand-side leaders and clear ROI proof points
- Align with the SfB marketing team so content feeds into campaigns, events, and outreach
- Collaborate with external comms and PR partners on distribution
Our take
Strava has created an online network where runners, swimmers and cyclists can record fitness activities, and compare and compete with their community. It offers both a free and premium subscription service, and also partners with local councils and urban planners who purchase its journey data to map out cities and develop safer cycle paths.
With over 125 million athletes and growing, Strava's popularity is clear. Over the years, it has released new features such as an AI-enabled leaderboard, as well as partnering with Oura to make its software available through Oura's wearables. It has also secured impressive funding and a valuation over $2 billion, and is now pursuing an IPO.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2020
$110m
SERIES F
Oct 2014
$18m
LATE VC
Total funding: $151.4m
Company benefits
- Stock options
- 100% company paid benefits for employees and families
- Flexible paid time off
- $2,000 annual professional development stipend
- Paid time off for volunteering
- 401(k) plan - with company matching
- $1000 annual gear stipend
- $500 annual gym or coaching reimbursement
- On-site fitness rooms with showers, lockers, and towel service
- Weekly team workouts – including remote employees
- Safe and secure bike storage on-site
- Weekly all hands meetings
- Employee resource groups
- Anti-racism nonprofit company matching program
- Free lunch on Wednesdays on-site
- Regular team happy hours
- Team offsites and company retreats
- Cell phone reimbursement
- Generous industry discounts on gear and activities
- Race entries to events we sponsor
- Snacks and stocked kitchens on-site
- Strava gear
Company HQ
Mission District, San Francisco, CA
Leadership
Michael Martin
(CEO & Board Member)Previously GM/VP at YouTube, GM/VP (Greater China Marketplace) at Nike, SVP (Product & Engineering) at NBCUniversal Media and VP (Engineering) at Disney ABC Television Group.
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