Associate Director of Website, Corporate Assets & Digital Reputation, Oscar Health

• Bachelors Degree or 4+ years commensurate experience in digital marketing, website management, brand/creative operations, or digital communications
• 8+ years of experience owning and managing the digital asset systems, brand governance programs, and strategy and operations of website management
• 5+ years managing and executing in CMS platforms (e.g., Contentful, WordPress), Google Analytics, and SEO tools
• 2+ years A/B or multivariate testing experience (test and target or other vendors)
• 4+ years of experience leading and managing a team

Desirable

• The Associate Director, Website, Corporate Assets & Digital Reputation is a strategic and hands-on digital leader responsible for shaping how the organization shows up online
• This role owns the end-to-end strategy, governance, performance, and continuous improvement of the company's corporate website, digital brand assets, and reputation across all digital channels
• This leader partners closely with Brand, Communications, Product, Marketing, Compliance, and Executive stakeholders to ensure the company's digital presence is consistent, modern, discoverable, accessible, and aligned with business goals
• You will report into the VP, Communications
• Work Location: This position is based in our New York City office, requiring a hybrid work schedule with 3 days of in-office work per week. Thursdays are a required in-office day for team meetings and events, while your other two office days are flexible to suit your schedule
• Corporate Website Strategy & Management
• Serve as the strategic owner of the corporate website's vision, architecture, user experience, content strategy, and governance model
• Lead roadmap development and prioritization for website enhancements, migrations, redesigns, and new digital experiences
• Oversee day-to-day site operations, QA, accessibility compliance (WCAG), and content lifecycle management
• Manage relationships with developers, UX/UI designers, SEO partners, and CMS administrators
• Ensure site performance, security, analytics tagging, and technical SEO optimizations are continuously improved
• Digital Brand Assets & Corporate Content Governance
• Partner with Brand & Creative teams on the creation, organization, and governance of corporate brand assets, including logos, templates, photography, video, iconography, and messaging systems
• Maintain and evolve the corporate brand portal / DAM (digital asset management system) to ensure ease of use, version control, and compliance
• Ensure digital content and assets across departments adhere to brand, legal, and regulatory standards
• Partner with Comms, HR, PR, Marketing, business teams to ensure consistent corporate storytelling across channels
• Digital Reputation & Online Presence
• Monitor, measure, and improve the company's overall digital reputation across search, social, ratings/reviews, partner platforms, and press ecosystems
• Develop strategies to enhance discoverability and sentiment across the digital footprint (e.g., Wikipedia accuracy, Google Business profiles, third-party ratings, executive profiles, employer-brand presence)
• Lead executive digital identity management, including bios, press assets, and thought leadership content
• Collaborate with PR/Comms teams to ensure rapid response processes for misinformation, digital crises, or reputation-impacting events
• Performance, Analytics & Optimization
• Define KPIs across website experience, asset usage, and digital reputation health; establish dashboards for ongoing insight delivery
• Use analytics to uncover opportunities to improve conversion, engagement, accessibility, and search visibility
• Present findings, recommendations, and strategic roadmaps to senior stakeholders and executive leadership
• Cross-Functional & Leadership Responsibilities
• Lead cross-functional governance forums to align on website and brand experience priorities
• Manage vendors, agencies, budget, and project timelines across all owned digital channels
• Provide mentorship and direction to junior team members or dotted-line collaborators
• Advocate for digital excellence, accessibility, and brand integrity across the organization