Principal Content Designer, Red Ventures
The Points Guy
$110-185k
Media and publishing company
Open for applications
Media and publishing company
1001+ employees
Open for applications
$110-185k
1001+ employees
Company mission
To partner with brands in order to connect customers with the products and services they need most.
Role
Who you are
- 8+ years of experience, preferably in copy writing, content design, marketing or digital strategy
- A firm grip on UX and digital content principles
- An approachable, collaborative and highly motivated personality
- The ability to confidently present work to internal stakeholders and manage priorities across multiple projects
- A self-starter attitude, sharp attention to detail, and the ability to steer creative ideation with consideration for the big picture
- Experience using data to iterate on existing digital experiences
- A desire to nurture fast-growing, well-funded brands into household names
- A sense of humor and eagerness to participate in a fun, collaborative culture
- You know how to concept and deliver an ownable brand voice. You’re able to guide more junior talent in getting to a big idea through creative that can simplify complex ideas into actionable steps that lead to aspirational rewards
- You know what it is to work within a brand voice and have the confidence to push the boundaries with a well-developed understanding of tone, emotive vs. informative language, and finding multiple ways to articulate a solution – while staying true to the brief and strategy. You’re able to consider your ideas strategically and tactically translating creative concepts into effective executions and brand values into compelling copy
- You love collaboration, and have strong social and communication skills that ensure you understand, relate to and connect with our customers — and your team
- You’re a strong presenter who can tell a story that inspires. You push for your ideas while staying open to feedback and direction from our leadership team
- You have a contagious curiosity for all-things digital, from trends, to apps to emerging tech. You challenge yourself both personally and professionally. You ask great questions, listen deeply, and go wherever the answers might lead you
- You are always learning and progressing. You welcome informed debate and will passionately defend your decisions. You’re eager to learn things you don’t already know. And you’re open to failing. When you get it wrong, you learn from it and come out stronger
What the job involves
- We are seeking a seasoned, full-time Principal Content Designer with proven success at crafting brand voice and ownable content strategy across multi-channel platforms
- In this role, you'll help to deliver meaningful digital experiences that disrupt the category and simplify complex financial decisions for our users, clearly communicating your creative rationale and mentoring junior talent
- You’ll join a highly-collaborative, dynamic team of designers, writers, engineers, product managers, UX researchers and business stakeholders. Ideal candidates will be egoless, comfortable leading and highly motivated, with a proven track record of driving performance
- Partner with product designers and business leaders to drive strategy, brainstorm new and innovative solutions, and optimize existing product experiences
- Help lead our brand evolution, working closely with creative and business leaders to deliver solutions that distinguish The Points Guy from our competition and keep us top-of-mind for our current and future users
- Lead content ideation and execution for our marketing and partnerships teams on tent pole projects, while helping to optimize transactional experiences across our platform
- Use data, user research and performance metrics to optimize existing site experiences
- Mentor other creatives, providing feedback and fostering growth
Our take
Red Ventures was founded in 2000, shortly before the dot-com bubble burst. It survived the crash, however, and has grown into one of America's biggest digital media companies. Its brands include Lonely Planet, Healthline and TV Guide.
The company was last valued at around $11 billion, which is evidence that its focus on momentum and adaptability has proven successful. Red Ventures is one of the major companies leading the shift towards intent-based media. It has acquired a range of specialist sites and publishing houses that serve the travel, tech and health sectors.
Red Ventures has managed to successfully out-compete rivals by moving away from the more traditional direct sales approach. Instead, it has focused on guiding customers towards purchases on other sites, and then taking a commission. The company's agility and laser-sharp focus on advice and specialty subjects will prove invaluable in the years to come.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Jan 2015
$250m
LATE VC
Total funding: $250m
Company benefits
- Commission potential (role dependent)
- Health insurance coverage (medical, dental and vision)
- Life Insurance
- Short and long-term disability insurance
- Flexible Spending Accounts
- PTO
- Holiday pay
- 401(k) with match
- Employee assistance program
- Paid parental bonding benefit program
Company values
- We are committed to inclusion
- We pay it forward
- We get better every day
- We challenge what's possible
Company HQ
Indian Land, SC
Articles
Leadership
Ric Elias
(CEO & Co-founder)Has served as CEO of Red Ventures since 2000.
Salary benchmarks
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