Director of Product Management, Babylist
Media & Marketing
$224.3-269.1k
For Canadian applicants the range is $230,750 to $288,500 CAD. + Equity and bonus opportunities for all
More information about location
Online universal baby registry
Be an early applicant
Online universal baby registry
501-1000 employees
Be an early applicant
$224.3-269.1k
For Canadian applicants the range is $230,750 to $288,500 CAD. + Equity and bonus opportunities for all
More information about location
501-1000 employees
Company mission
To help expecting parents get exactly what they need for the arrival of their new baby.
Role
Who you are
- Exceptional people manager: 6+ years of experience hiring and manageing highly experienced, high-performing product managers, demonstrated experience developing talent
- Proven track record of defining product strategy for complex areas of the business and leading cross-functional execution. This likely means you have held Director, Sr. Director or VP level roles
- Experience in monetization and marketing – You will speak the language of your partners in media sales, partnership and marketing and you understand their value to our business
- Results-oriented with a people-first leadership style that builds trust and drives outcomes
- You’re data-driven utilizing quantitative and qualitative data to solve challenging customer problems and have experience running consumer facing A/B tests
- You find opportunity in ambiguity; able to identify, advocate for, and execute on new opportunities in the absence of a clear mandate
- You’re able to ruthlessly prioritize in order to get the right things done with the adaptability to pivot into different focus areas
- Comfortable operating in a fast-paced, high-change environment
- You're comfortable and enthusiastic about working in an AI-forward environment where AI tools are part of daily operations
- You embrace using technology to enhance your work while keeping people at the center
What the job involves
- Babylist is looking for a highly experienced Director of Product Management to lead our Media and Marketing product teams
- These teams are responsible for user experiences and technology platforms utilized by partner teams in Media, Partnerships, Acquisition, Retention, and Content - as well as customer data privacy and security within our media and marketing efforts
- You will partner daily with leaders across the Babylist organization ensuring that our technology investments support business growth and serves our customers
- In addition, you will provide leadership support to the VP of Product helping to shape the Product Management function and broader Consumer Product organization
- This role reports to the VP of Consumer Product and will lead a team of 2 or 3 Product Managers
- Drive Babylist company strategy forward as a key partner unlocking Media & Marketing opportunities
- Demonstrate exceptional judgment about tradeoffs between business goals and user experience
- Partner across large parts of the Babylist ecosystem to find and create value for both customers and partners
- Lead your team with intentional focus, making tough decisions that create clarity and drive results
- Think big and act small – you have experience bringing new ideas from 0-1 and managing at scale
- Shape the product management function as a key people leader within the Consumer team
- Lead the full product management cycle for your roadmap: Discovery, Validation, Development, Launch and Measure/Iterate
- Be a strong advocate for a data-driven approach to improving customer experience, leveraging both qualitative and quantitative research methods to understand our customer’s needs
Our take
Since its 2011 launch, Babylist has grown into one of the most highly rated baby registries in the US. The difference it offers is that it allows users to include products from any store in their registries. On top of this, the company’s model also focuses heavily on creating informational content, which allows it to generate ad revenue while building customer loyalty.
Originally scaled with fairly low venture funding, Babylist claims half of new parents in the US now use its services. This, given that the baby products industry is worth close to $90 billion, shows the immense growth of the company as well as speaking to the impact it has made in the space.
Babylist has seen strong funding in the past which fuelled projects such as the launch of virtual showrooms, and facilitated the company's expansion further into the market. The company acquired Expectful, a health and wellness tool, in 2023 with the long-term vision to combine the companies into a larger health and wellness media property, that can help people navigate all parts of parenthood from fertility to diapers.
Steph
Company Specialist at Welcome to the Jungle
Insights
67% employee growth in 12 months
Company
Funding (1 round)
Nov 2021
$40m
SERIES C
Total funding: $40m
Company benefits
- HAPPIER WEEKENDS – We work to live, not live to work. That means we generally don’t work nights or weekends, and we offer 10 paid holidays throughout the year, in addition to your paid time off.
- PAID TIME OFF THAT WORKS FOR YOU – Life is unpredictable. Use your time off for what you need, whether that’s a vacation, family event or a day to unplug.
- PARENTAL LEAVE – We offer a flexible, 12-week paid parental leave policy.
- FLEXIBLE BENEFITS – Choose from benefits that support your working style, whether that's remote, in the office or something in between.
- HEALTH & WELLNESS – Wellness benefits include 100% paid coverage for medical, vision and dental for full-time employees.
- BABYLIST STORE DISCOUNT – All full-time employees receive a generous Babylist Store discount.
Company HQ
Emeryville, CA
Leadership
Natalie Gordon
(CEO)Former Software Engineer at Amazon. Initially founded Babylist as a side project and has since taken the company to a market leading status.
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