Director of Brand Strategy, Toast
$152-243k
In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions if eligible), equity, and benefits
Point of sale and management system for restaurants
Job no longer available
Point of sale and management system for restaurants
1001+ employees
Job no longer available
$152-243k
In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions if eligible), equity, and benefits
1001+ employees
Company mission
Toast's mission is to enrich the food experience for all.
Role
Who you are
- 15+ years of experience in brand strategy, communications planning, or related roles, ideally within high-growth SaaS or B2B organizations
- Proven track record of transforming brand narratives in competitive markets, with demonstrable results in shifting perception and driving consideration
- Experience building the business case for brand investment and successfully transitioning organizations from performance-first to brand-led marketing approaches
- Experience collaborating with creative teams and external agencies to produce high-impact campaigns
- Deep expertise in analyzing and synthesizing complex data sets and research into actionable strategic insights
- Exceptional storytelling skills and the ability to distill complex ideas into clear, compelling narratives
- Demonstrated leadership in managing cross-functional teams and aligning diverse stakeholders
- Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment
- Passion for Toast's mission to empower restaurants and transform the food service industry
- Strategic Vision: Ability to connect business objectives with audience needs, creating a brand narrative that drives growth and differentiation
- Data-Driven Thinking: Exceptional ability to translate big data sets, third-party research, and cultural trends into strategic insights that inspire impactful brand initiatives
- Cross-Functional Leadership: Skilled at building partnerships across functions, fostering alignment, and driving results through influence
- Creative Vision: A passion for storytelling and an eye for impactful, audience-first creative execution
- Business Acumen: Ability to build compelling business cases for brand investment and communicate value to finance and executive leadership
What the job involves
- Toast is seeking an experienced Director of Brand Strategy to lead the charge in shaping and driving our brand narrative
- This pivotal role will define and execute a comprehensive brand strategy that positions Toast as the definitive leader in restaurant tech
- Reporting to the Head of Brand Marketing, you will be responsible for unifying cross-functional teams behind a single powerful story, translating data-driven insights into compelling narratives, and building frameworks that ensure consistent messaging across all customer touchpoints
- Develop Toast's unified brand narrative to drive differentiation, ensuring our story resonates consistently across all touchpoints
- Create frameworks and systems that make it impossible for stakeholders to communicate consistently about Toast
- Serve as the ultimate authority on Toast's brand positioning and audience insights, ensuring all marketing initiatives reflect our core story
- Serve as the connective tissue between Creative, Campaigns, Product Marketing, and PR teams, providing clear strategic direction and unifying efforts
- Lead brand governance efforts to ensure consistency across diverse customer segments, markets, and business divisions
- Brief internal and external agencies to ensure impactful, on-brand execution
- Synthesize complex data sets, third-party research, and cultural trends into strategic insights that inspire impactful brand initiatives
- Serve as the bridge between market insights and creative—ensuring that our campaigns, product launches, and communications are informed by sharp, research-backed insights
- Monitor cultural and business landscape shifts, identifying emerging trends and consumer behaviors that present new opportunities for Toast
- Co-lead the development of integrated communications plans across paid, earned, and owned channels to create cohesive demand-generation strategies
- Develop frameworks for evaluating brand health and perception in the market, with particular focus on demonstrating the impact of brand investment
Our take
Running a restaurant means managing a stressful set of elements, all needing to work together seamlessly to create a good experience for diners. Toast helps to streamline processes, and puts an end to piles of paperwork, by providing a platform whereby tableside ordering, menu modifications, labour management, payroll, and more are all housed in one system that can run from a tablet.
Toast offers restaurant-grade hardware and cloud-based, customisable payment solutions to serve clients from startup through to growth phase, as well as a service for established restaurants. By combining all the digital services a restaurant might need, the platform can act as the one and comprehensive solution for restaurants of any size, avoiding restaurateurs from having to invest in a range of technologies.
Toast has over 70,000 restaurants on its books, from food trucks to national brands, and its mobile ordering and payment solutions have made it a recognized brand for consumers. The company's IPO in 2021 saw it valued at over $30 billion and since then, it has added more features to its product suite including wholesale and catering order tools. Toast then, has proven its place as an indispensable player in the restaurant space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
28% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2020
$400m
SERIES F
Apr 2019
$250m
SERIES E
Total funding: $899m
Company benefits
- Peer and company recognition programs
- Unlimited Vacation
- Sabbatical opportunity after five years
- Professional Development Reimbursement Program
- Commitment to Employee Wellness through resources such as a quarterly Wellness Stipend
- Various peer and company recognition programs
- 401(k) and matching
- Medical, Dental, & Vision Coverage
- Mental Health Benefits
- Subsidized backup childcare
Company HQ
Fort Point Channel Landmark District, Boston, MA
Leadership
Steve Fredette
(Co-Founder & President)They studied at MIT before co-founding Klick Mobile in 2009 and spending almost 7 years at Endeca. They left their Management role in June 2012 having co-founded Toast in May.
Aman Narang
(Co-Founder & CEO)Having studied Computer Science at MIT, they worked at Endeca for 5 years. They moved from working as Product Manager to work full-time as President of Toast in 2013, having co-founded it the previous year.
Jonathan Grimm
(Co-Founder & CTO)They also studied Computer Science at MIT before working as an Engineer for Endeca for over 4 years. They worked at Oracle for 5 months prior to co-founding Toast in May 2012.
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