Partner Acquisition Manager, ActiveCampaign
$98.4-147.6k
Customer experience automation
Open for applications
Customer experience automation
501-1000 employees
Open for applications
$98.4-147.6k
501-1000 employees
Company mission
To help businesses and organizations to automate their entire customer experiences.
Role
Who you are
- 6+ years of solution channel sales and/or partner management experience working in complex sales-cycles with demonstrated ownership of territory and account management, preferably within SaaS & Marketing Technology
- Experience with self generation of pipeline through close
- High level of urgency, ownership, and strong time management skills
- Positive attitude and willingness to try new things, strong work ethic and self motivation
- Ability to align technology solutions to complex, multi-stakeholder business problems and utilize strategic thinking skills to solve customer problems
- Track record of consistent over-achievement of quotas & revenue goals
- Passion for building long lasting customer relationships and working cross-functionally within a diverse team to deliver outstanding results
- Strong business acumen demonstrated in written and verbal communication skills
- Highly coachable and keen sense of self awareness
What the job involves
- We are seeking an ambitious and experienced Partner Acquisition Manager that will be responsible for the full partner recruitment cycle from initial outreach, pipeline generation, signing new partners, onboarding, and channel revenue generation
- The successful candidate will be responsible for identifying, converting and activating new promising partners for ActiveCampaign.
- This candidate will exhibit advanced wide-ranging experience within the marketing technology industry, in a partner or channel role, using in-depth professional knowledge to drive specific commercial outcomes for ActiveCampaign and our partner ecosystem
- Research the market in the designated territory to identify target companies who would be an ideal fit for the ActiveCampaign partner/channel program
- Evaluate individual companies across specific criteria to judge compatibility and potential for partner performance (number of employees, number of customers in the install base, earnings per year, size in the program of a given competitor)
- Establish and develop contact with high-fit potential partners which could include Agencies, Consultants, IT Resellers, VAR’s, software and white-label companies
- Lead with commercial teaching to discuss joint offers and joint opportunities, develop a joint GTM strategy and plan the execution
- Convert potential partners to into our official Partner Program
- Guide the partner to define an initial target list of customers and ensure they are able to position the solution/platform successfully in the marketplace
- Set up the new partners to successfully grow, guiding them through the Onboarding process, the certified consultant program, helping them to navigate and sell using the partner tool set, and coaching them commercially
- Be the liaison between the Partner and ActiveCampaign - engaging the key internal stakeholders and teams to handle the Partners' needs to succeed (Customer Org, Engineering, Marketing etc)
- Drive the activation motion with the partners in a 12-month window
- Collaborate with our Partner Growth team
- Cross-functional interaction with internal teams to enhance and develop processes related to partner acquisition
- Build and maintain an accurate pipeline and forecast of all activity, opportunities, and revenue
- Maintain an in-depth understanding of company products, industry trends, and competitive landscape
Our take
Marketing and CRM tools are essential to scale a business in the current landscape. Existing tools for optimizing engagement, scalability and data analytics have surged in popularity, but many solutions remain unaffordable for small businesses.
ActiveCampaign provides an integrated platform for email marketing, marketing automation and CRM with the focus on providing businesses with the ability to optimize customer experiences. The platform leverages machine learning and automation to increase the rate that its clients can scale their engagement levels, regardless of whether the user is running a small or large business.
Despite high-profile competitors, the company has found a gap in the market by providing an integrated and unified solution combining hundreds of tools. The platform is available as an entire package for enterprises, but smaller companies can opt for cheaper and streamlined tool kits. In 2022, ActiveCampaign announced the implementation of over 400 customer ideas into its product. It has also partnered with ActiveEngine, the first ActiveCampaign-only agency, to enable businesses to make better discovery calls and close more deals. With the 2024 opening of a hub in Krakow, it is further expanding its European footprint.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
-18% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2021
$240m
SERIES C
Jan 2020
$100m
SERIES B
Total funding: $360m
Company benefits
- Mac computer, modern apps, and access to a $250 quarterly WFH stipend, as well as regional Hubs that serve as a central meeting space.
- Open PTO, the ability to work remotely, a sabbatical program, and flexibility in your work schedule.
- Access to the Calm meditation app, the Modern Health coaching app, and telemedicine support for mental health.
- Equity for all employees to help create alignment and an ownership mindset across all team members as we grow.
- Access to 1:1 sessions with career coaches, and Udemy subscriptions.
- Generous 401K matching that have no wait or vesting requirements.
- Dedicated Employee Resource Groups for moms, dads, and parents, manager training to better support working parents, and flexible working schedules to make parenting during remote work a bit less stressful.
- Dedicated career development conversations and regular salary reviews.
- Full medical, dental, and vision, and pay 100% of your premiums for the HSA plan.
- Stay connected with teams around the globe through digital outings & trainings, an automated coffee roulette program, and biannual team kickoffs.
- Donation matching and 3 days of Volunteer Time Off for all employees every year. We also make it easy to participate in local elections by giving employees the day off.
Company values
- Iterate everything, always
- Pursue growth with gratitude
- Create wow
- Cultivate inclusion & diversity
- Make the customer a hero
- Start with trust
Company HQ
Chicago Loop, Chicago, IL
Articles
Leadership
Jason VandeBoom
(CEO)Jason founded ActiveCampaign in January 2003 as CEO. They have worked there ever since, alongside being a Future Founders Board Member since February 2020.
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