Senior Product Marketing Manager, Acquia
Acquia Source
$130-150k
Cloud-based digital experience management
Be an early applicant
Cloud-based digital experience management
1001+ employees
Be an early applicant
$130-150k
1001+ employees
Company mission
Acquia's mission is to empower the world’s most ambitious brands to embrace innovation and create customer moments that matter.
Role
Who you are
- 5+ years in product marketing or a closely related role
- A strategist, not a content marketer. You think critically about the moments of impact and drive the positioning, rather than producing assets on a treadmill
- AI-first ways of working. You use AI to move faster and automate low-value work, and you can tell real agentic strategy from automation in a dressed-up costume
- Presentation and demo skills. Everyone here presents and demos on stage; you are compelling live, in a product demo, a customer session, or a conference talk
- Strong, clear writing that turns product capability into marketing-buyer value, and reliable launch execution
- Experience in CMS and DAM categories is a must
Desirable
- Working knowledge of AEO / GEO
- Familiarity with Drupal and the Acquia product line
What the job involves
- Reporting to the Director of Product Marketing for Source, the Sr. Product Marketing Manager owns the positioning, messaging, launches, and feature-release support for Acquia Source, our agentic SaaS CMS and DAM solution for marketing teams. You turn Source's capabilities into the assets the field uses to win marketing buyers
- This role is a balance of strategy and fast paced execution but it is not an isolated content-production role. You decide where the message matters and make it sharp, and you use AI to handle the rest. Acquia Source is an AI-native product, so we expect you to be an AI-native marketer. We use AI to do the job better and faster, and everyone on this team demos and presents on stage
- Own positioning and messaging for Source CMS and DAM
- Run launches and feature-release support end to end
- Maintain competitive coverage for the content and marketing-cloud category with support from our head of competitive intelligence
- Build AEO / AI-citation proof points and sales-play assets on a value-selling spine (Signal > Value > Action)
- Partner with the Source Evangelist (user-facing proof and technical content) and with Demand Gen
Our take
Acquia’s digital experience platform was born out of the Drupal Project, a popular free and open source software used to develop core content management systems. Drupal creator Dries Buytaert co-founded Acquia in 2007 in a bid to commercialise the software separately.
Considering that Acquia now counts Warner Music Group, NBC Sports, and Johnson & Johnson among its clients, and was acquired by Vista Equity Partners for $1 billion in 2019, it’s fair to say it’s been a success thus far. Indeed, the fact that Vista has a reputation for acquiring what it sees as “undervalued” companies says a lot about Acquia’s true worth.
Since the 2019 acquisition, Acquia has accelerated its growth and international expansion across the US, Canada, Europe, Australia, and Asia. It also acquired digital asset and product information management company Widen in 2021, proving its determination to keep adding to its product offering. It added new AI features to its digital asset management solution in 2024, doubling down in the face of an increasingly competitive market.
Steph
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2015
$55m
SERIES G
May 2014
$50m
SERIES F
Total funding: $173.5m
Company benefits
- Up to 13 weeks of maternity, six weeks of paternity and adoption leave paid at 100 percent
- Returning-parent transition program to allow new parents to ease back into work
- We help offset the cost of legal adoption fees
- Time off when you need it
- Modern office spaces equipped with modern desks, natural light, comfortable chairs, and common areas
- Well-stocked snacks and beverages
- Low employee premiums for medical, dental, and vision insurance
- Life and accidental death and dismemberment insurance, short-term disability, long-term disability
- 401(k) retirement savings plan
- ESA: Pre-tax health care and dependent care flexible spending accounts, Employer Health Savings Account contributions
- Confidential employee assistance program, including five free counseling sessions for you or a family member per year
- Cutting-edge telemedicine visits
- Pre-tax commuter and parking accounts
- Fitness center reimbursement
- Adult and dependent orthodontia benefits
- Identity theft protection, travel assistance, and will preparation
Company HQ
Financial District, Boston, MA
Leadership
Dries Buytaert
(Founder, Chief Technology and Strategy Officer & Board Member)Founder and Project Lead of Drupal, a powerful open source platform for building websites and digital experiences, where they serve as President of the Board of Directors. Has served as Acquia's CTO since founding the company in 2008.
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