Lifecycle Marketing Manager, Pomelo Care
$105-125k
+ Equity
Virtual maternity care platform
Be an early applicant
Virtual maternity care platform
101-200 employees
Be an early applicant
$105-125k
+ Equity
101-200 employees
Company mission
To help families have healthy babies.
Role
Who you are
- 4+ years of experience in B2B2C lifecycle, growth, or email marketing at a high growth startup
- Strong analytical skills, a sharp attention to detail, and experience running A/B tests to drive performance
- Comfortable with ambiguity and thrive in fast paced environments
- Creative, scrappy, and willing to wear many hats
- Knowledge of marketing automation platforms and CRMs (e.g. Customerio, Salesforce)
What the job involves
- Your North Star: Optimize our patient enrollment funnel to increase our enrollment rate
- In this role, you will execute, and optimize end-to-end, omnichannel marketing strategies to drive patient enrollment and retention
- You will be responsible for defining segmentation strategies, building and optimizing patient marketing journeys and campaigns using multivariate A/B tests, and measuring performance
- This role is ideal for someone with B2B2C marketing experience who has previously served in roles supporting lifecycle marketing for high growth healthcare start-ups
- Manage end-to-end, multi-channel enrollment campaigns (e.g., e-mail, direct mail, SMS, paid media) developing efficiencies and automations that allow for personalization and improve performance
- Define, scope, and prioritize A/B tests to optimize enrollment funnel performance and improve retention
- Develop reports and dashboards in collaboration with the Data team to track and measure patient funnel and campaign performance to identify opportunities to increase enrollment rate, decrease time to conversion, and improve retention
- Manage marketing implementations for new launches including creating marketing materials and managing the approvals process with partners
- Collaborate closely with the Marketing, Customer Success, Outreach, and Clinical teams to ensure we are delivering on contract requirements, the client’s needs, Pomelo’s ability to deliver care, and adjust our marketing campaigns and strategy accordingly
- Manage relationships with external agencies and vendors as needed, ensuring timely and high-quality deliverables
- Ensure compliance and best practices with CAN-SPAM, TCPA, HIPAA, and other applicable laws
Our take
Pomelo Care, a New York-based virtual maternity care platform, is dedicated to enhancing maternal and newborn health outcomes by providing accessible and personalized care. By merging evidence-based practices with innovative technology, the company strives to transform the landscape of family care.
The platform's model provides continuous, proactive 24/7 care through a dedicated multidisciplinary team. This team utilizes data-driven insights to predict and identify potential risks early, offering personalized and evidence-based care protocols. With convenient access through a mobile app, Pomelo Care provides individuals with the support they need, while simultaneously reducing the strain on emergency resources and lowering the risk of complications during pregnancy, postpartum, and infancy.
The company is poised to see further platform adoption, with 2024 funding enabling it to strengthen its existing partnerships with Medicaid Managed Care organizations, employers, and academic medical centres. As Pomelo Care continues to extend its reach and impact, its commitment to accessible and personalized virtual care is well set to make a substantial contribution to addressing the national maternal health crisis.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jun 2024
$46m
SERIES B
Jun 2023
$33m
SERIES A
Total funding: $87m
Company benefits
- Generous equity compensation
- Unlimited vacation
- Membership in the First Round Network (a curated and confidential community with events, guides, thousands of Q&A questions, and opportunities for 1-1 mentorship)
Company values
- Be Humble: We start by listening because we know we don’t have all the answers. We help each other grow and invite opportunities to do better
- Raise Your Hand: We take initiative by jumping in when someone needs help, proactively sharing ideas, and asking questions to help everyone learn
- Decide with Data: We are data-driven and decisive. We use data to prioritize and root cause problems that matter and to drive continuous improvement
- Combine our Superpowers: We collaborate with our patients, teammates, and partners. Pomelo’s magic happens when we bring our diverse perspectives together
- Own the Outcome: We are accountable to our patients and each other. We own our decisions and results. When we miss a goal, we learn from it and show progress
- Find a Way: We are tenacious. We tackle challenges head-on with curiosity, determination, a bias toward action, and positivity to find a solution
Company HQ
Civic Center, New York, NY
Articles
Leadership
Marta Bralic Kerns
(CEO)Graduated from Harvard University with a Bachelor's Degree in Computer Science. Previously worked as a Software Engineer/Product Manager at Microsoft and as a Business Analyst at McKinsey & Company. Also worked at Flatiron Health in multiple roles, including Senior Vice President of Business Development.
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