Senior Product Manager, Babylist
AI Builder
$181.1-217.3k
CAD: $179,800 to $224,700. Plus equity and bonus opportunities
Senior and Expert level
Remote from Canada, US
Online universal baby registry
Be an early applicant
Online universal baby registry
1001+ employees
B2CMarketplaceConsumer GoodseCommerce
Be an early applicant
$181.1-217.3k
CAD: $179,800 to $224,700. Plus equity and bonus opportunities
Senior and Expert level
Remote from Canada, US
1001+ employees
B2CMarketplaceConsumer GoodseCommerce
Company mission
To help expecting parents get exactly what they need for the arrival of their new baby.
Role
Who you are
- This role is for a Senior PM who is both a deeply skilled product manager and an active AI-enabled builder
- You are a strong Senior Product Manager — an emerging leader within a product organization, with a track record of owning a meaningful slice of a consumer product end-to-end and driving real business and customer outcomes
- Demonstrated consumer experience. You're an experienced Product Manager with a proven record of defining product strategy for a complex area, leading cross-functional teams in execution, and working with senior leaders to solve complex problems for consumer products. This likely means you have held Product Management roles at the Senior or Staff level
- Customer obsession. This is the irreplaceable PM contribution in a builder world. You know how to understand and co-create with users, and you bring concrete evidence (both qualitative and quantitative) into decisions. You solve root pain, not adjacent symptoms, and you create segmentation clarity rather than treating users as a monolith
- Product sense. You have product taste — the instinct to know what’s worth building (and what’s not), what the right UX is, and what will delight users — and you can point to shipped work and killed projects that proves it
- Sharp problem framing. You walk into rooms with a recommendation, not an open question. You make engineering and design faster — not slower — by reducing ambiguity and tightening scope
- Outcome ownership. You don't celebrate shipping — you own impact. You hold yourself and the team accountable for delivering meaningful results, you build appropriate measures of success, and lead clean persist/pivot/stop decisions after launch based on evidence, not momentum
- Strong opinions, loosely held. You move decisively with incomplete information. You distinguish reversible from irreversible decisions and bias toward speed accordingly. When wrong, you update your priors quickly
- Commercial fluency. You understand how Babylist makes money and what levers matter in your product
- Technical fluency. You might have a CS degree or started your career as a developer. You might have been an early PM at an early-stage company, where the line between "product" and "build" was always blurry and you handled both. You might just have a portfolio of things you've built that demonstrate self-taught skills. The context matters less than what it taught you about feasibility, tradeoffs, and getting something real into the world
- Force multiplier. You are connective tissue, not a bottleneck. Sharp problem statements, tight scoping, crisp communication that makes everyone around you faster
- Adaptability to change. The next 18 months will not look like the last 18. You select for change, not against it. You jump in where needed, working across team boundaries and roles without waiting for permission. You are humble, low-ego, and biased toward action. You bring curiosity to ambiguity, not anxiety
- You are AI-native. You actively use LLMs and AI coding tools in your daily work — whatever gets you from customer opportunity to validated idea to business impact the fastest. You have intuition for what current models are good and bad at, and you use that to make product decisions
- You know how to decompose problems for AI agents, review and refine their output, and combine AI-driven speed with human judgment. You contribute as a peer-builder, but you know when to zoom out for strategic thinking and stay closest to the customer
- Building is how you co-create with families and how you separate signal from noise faster than anyone else in the room
- You are excited about the AI transformation, not anxious about it. You believe this is the most interesting moment in product careers in a decade, and you want to help shape what an AI-first product organization looks like — at Babylist and as a category
- If you want to own a meaningful slice of a generational consumer brand, ship work that millions of families will use, and build with conviction at a company where speed and responsibility are not in tension but are the whole point — we would love to hear from you
What the job involves
- We're hiring Senior PMs to build the next generation of Babylist — and to help us build it the way the next generation of products will be built
- You own a complex set of features or a customer journey within one of Babylist's consumer surfaces — and you do the work of a great PM: seeing the future of your product with vision and conviction, deeply understanding customers & the business, framing problems sharply, sequencing bold bets, owning outcomes
- You also stand up working prototypes yourself, query the data and codebase directly, and contribute to code execution when that’s the most valuable use of your time. And we value speed – of decision making, of execution, and in time to impact
- This is a dual job. Be the best Senior PM your team has ever worked with: opinionated, customer-obsessed, outcome-owning, force-multiplying. And help Babylist make the transition into AI-native product development by modeling what an AI-native PM does every day — in your own work and in the standards you set for the team around you
- We are building AI fluency across the consumer organization. Where you land depends on the org's needs at the time of your start and on where your strengths fit best. You should be excited about that. The Senior PMs we want are flexible enough to own work on any of our products, curious enough to want to, and strong enough to ramp fast on whichever one we land you on
- This role reports into one of our Product Director or Sr. Director leaders, and partners closely with Engineering, Design, Data, and stakeholders across the company
- Own a customer journey or a complex feature set end-to-end. Discovery, definition, delivery, measurement, iteration. You are the person who makes the whole loop work, not just the part in the middle
- Set and hold the quality bar. Make hard tradeoffs between business goals and customer experience with conviction and clear communication. Send work back when it isn't right; ship fast when it is. Don’t mistake a high quality bar for an excuse not to iterate. Ship early and often, learning along the way to reach the right long-term outcome
- Use AI-native workflows in your own work. Discovery, analysis, prototyping, instrumentation, comms, code contributions. Show your team what's possible by doing it yourself, not by talking about it
- Multiply your team. Partner with Engineers, Designers, and Analysts as peer-builders. Bring sharper problem framing, tighter customer insight, prototypes and code that make decisions easier to make. Don’t just ship fast yourself, design the repeatable, low-friction systems that let everyone on your team ship faster
- Be a flexible operator. Whatever the opportunity, you ramp fast, partner well, and get work into customers' hands quickly
- Help build the AI-native PM function at Babylist. Share what's working. Teach what you've learned. Set the standard others learn from
Our take
Since its 2011 launch, Babylist has grown into one of the most highly rated baby registries in the US. The difference it offers is that it allows users to include products from any store in their registries. On top of this, the company’s model also focuses heavily on creating informational content, which allows it to generate ad revenue while building customer loyalty.
Originally scaled with fairly low venture funding, Babylist claims half of new parents in the US now use its services. This, given that the baby products industry is worth close to $90 billion, shows the company's immense growth and speaks to the impact it has made in the space.
Babylist has seen strong funding in the past, which has fuelled projects such as the launch of virtual showrooms and further expanded the company's presence. The company acquired Expectful, a health and wellness tool, in 2023 with the long-term vision of combining the two companies into a larger health and wellness media property that can help people navigate all aspects of parenthood from fertility to diapers.
Steph
Company Specialist at Welcome to the Jungle
Insights
Led by a woman
Top investors
67% employee growth in 12 months
Company
Funding (1 round)
Nov 2021
$40m
SERIES C
Total funding: $40m
Company benefits
- HAPPIER WEEKENDS – We work to live, not live to work. That means we generally don’t work nights or weekends, and we offer 10 paid holidays throughout the year, in addition to your paid time off.
- PAID TIME OFF THAT WORKS FOR YOU – Life is unpredictable. Use your time off for what you need, whether that’s a vacation, family event or a day to unplug.
- PARENTAL LEAVE – We offer a flexible, 12-week paid parental leave policy.
- FLEXIBLE BENEFITS – Choose from benefits that support your working style, whether that's remote, in the office or something in between.
- HEALTH & WELLNESS – Wellness benefits include 100% paid coverage for medical, vision and dental for full-time employees.
- BABYLIST STORE DISCOUNT – All full-time employees receive a generous Babylist Store discount.
Company HQ
Emeryville, CA
Leadership
Natalie Gordon
(Founder & CEO)Former Software Engineer at Amazon. Initially founded Babylist as a side project and has since taken the company to a market leading status.
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