Senior Product Marketing Manager, Fireworks AI
$150-200k
+ Equity
Office located in Redwood City, CA
Generative AI platform enabling rapid scaling for developers and businesses
Posted today
Generative AI platform enabling rapid scaling for developers and businesses
21-100 employees
Posted today
$150-200k
+ Equity
Office located in Redwood City, CA
21-100 employees
Company mission
To help every organization unleash the full power of artificial intelligence
Role
Who you are
- Bachelor’s degree in computer science, business, or a related field, or equivalent practical experience
- 8–10+ years of experience in product marketing, preferably in the developer products
- Proven track record of successful product launches and experience working closely with sales teams
- Strong storytelling skills with the ability to translate complex technical concepts into clear, compelling messaging
- Experience in developing sales enablement content and marketing collateral
- Excellent communication skills, both written and verbal
Desirable
- Experience in the AI or machine learning industry, with a strong understanding of generative AI technologies
- Previous experience in a high-growth developer-focused startup environment
- Demonstrated ability to manage multiple projects simultaneously and meet tight deadlines
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Experience working with partners and executing co-marketing initiatives
What the job involves
- As Senior Product Marketing Manager, you will own the end-to-end narrative for Fireworks AI's platform, driving category leadership, accelerating adoption, and shaping how developers and enterprises understand the future of generative AI
- You’ll partner directly with executives to define GTM strategy, lead high-visibility launches, and empower sales/partners to win in a competitive landscape
- Product Launches: Plan and execute go-to-market strategies for new product features and enhancements. Work cross-functionally with product, engineering, and sales teams to ensure successful launches that resonate with AI developers, our target audience
- Demos: Develop and deliver high-impact product demos that showcase the value of our AI platform. Tailor demos to different use cases to highlight the platform’s versatility and capabilities
- Customer Stories: Collaborate with customers to craft compelling success stories highlighting their achievements with Fireworks. Use these stories to build credibility and demonstrate the real-world impact of our platform
- Sales Enablement: Create and maintain a suite of sales enablement materials, including product presentations, competitive analysis, and objection-handling guides. Equip the sales team with the tools they need to communicate our value proposition effectively
- Partner Marketing: Drive partner marketing initiatives that amplify our reach and enhance our strategic relationships. Develop joint marketing plans with key partners and execute campaigns that drive mutual success
- Content Development: Produce a variety of content, including blog posts, white papers, and case studies, that educates the market on the benefits of Fireworks and drives lead generation
Our take
Whilst the development of generative AI is thought to be the reserve of large companies like Open AI, smaller startups such as Firework.AI are making this technology easier to access and develop for smaller companies wanting to handle specific business needs using AI. As an open-source model API, it has one of the largest user bases - with over 12,000 users leveraging Fireworks.AI’s software.
Though lacking the brand name recognition of generative AI developers like Google and Meta, Fireworks.AI differentiates itself in a market crowded with large competitors through its unique approach to deploying its software. It creates smaller, production-grade, customisable generative AI models that can be launched privately and securely, rather than the non-private and inflexible models built by larger companies.
After its 2024 Series B round of $52 million, Fireworks.AI has been valued at over $550 million, an impressive sum for a David in a sea of Goliaths. The company plans to use its funding to develop compound AI systems that can orchestrate across multiple single models. It will be interesting to see how the company evolves with its potentially disruptive business approach to generative AI.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Jul 2024
$52m
SERIES B
Mar 2024
$25m
SERIES A
Total funding: $77m
Company HQ
Redwood City, CA
Articles
Leadership
Lin Qiao
(CEO)Previously Senior Director of Engineering at Meta, Tech Lead at Linkedin, Research Staff Member at IBM Almaden Research Center and an Advisory Software Engineer at IBM Silicon Valley Lab.
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