Customer Onboarding Manager, Smartly.io
$75-100k
3+ days a week in office
AI-powered advertising platform
Open for applications
AI-powered advertising platform
501-1000 employees
Open for applications
$75-100k
3+ days a week in office
501-1000 employees
Company mission
To unify the full funnel of marketing and break silos between advertisers, marketers, and creatives.
Role
Who you are
- This role is designed for a hands-on performance marketing expert with deep experience in the Google Marketing Platform and at least one paid social channel
- 3+ years of hands-on experience in digital performance marketing
- Strong experience in the Google Marketing Platform, with hands-on exposure to CM360 required (DV360 experience strongly preferred)
- Practical understanding of how programmatic advertising works end-to-end, including ad serving, tracking, and creative formats
- Experience building and optimizing programmatic creatives (display, native, video)
- Hands-on experience launching and optimizing campaigns in at least one paid social platform (Meta preferred, but not required)
- Fluency in core programmatic concepts such as DCO, ad servers, floodlights, and measurement frameworks
- The ability to explain complex technical concepts clearly to customers with varying levels of sophistication
- Strong execution skills combined with sound onboarding strategy and judgment
- Excellent communication and stakeholder management skills
- Strong proficiency in Google Sheets and comfort working with structured data
- A proactive, problem-solving mindset and comfort operating independently in a fast-paced environment
- Understanding of AI tools (ChatGPT, Gemini, or internal LLMs) to streamline operations
- Have the ability to work in the local Smartly office (New York, NY) at least 3 days a week (more if you prefer)
- Are able and willing to travel for customer onboarding & training sessions across North America as required
What the job involves
- Smartly is seeking a technically strong Customer Onboarding Manager to join our Onboarding team in New York
- You will own complex customer onboardings where programmatic display, paid social, feeds, and automation intersect, ensuring customers are set up correctly, confidently, and ready to launch on Smartly
- Be a subject matter expert on Smartly's products and services, understanding the platform's capabilities and effectively communicating and implementing solutions for new customer needs
- Own the onboarding of newly signed customers with complex media mixes, with a strong focus on programmatic display and paid social
- Act as a subject matter expert on the Google Marketing Platform, particularly CM360 (with DV360 familiarity), and how it integrates into a customer’s broader advertising stack
- Work directly with customers to explain, design, and troubleshoot programmatic and paid social setups, ensuring they understand how and why things are configured
- Jump into customer accounts to help build the first correct version of the setup, setting a strong foundation for launch and scale
- Work closely with Sales and Customer Success teams to deliver tailored solutions within the Smartly platform, enabling our Tier 1-3 key customers to achieve their business objectives
- Tailor onboarding journeys based on customer sophistication, media mix, and technical maturity
- Use feeds and automation to streamline workflows and drive early product adoption
- Create clear, visually strong onboarding and training materials using Google Slides
- Ensure customers exit onboarding with confidence in both their setup and their understanding of the Smartly platform
Our take
Smartly.io helps advertisers automate their campaigns across the largest media platforms, including Facebook, Instagram, TikTok and Pinterest. After seeing quick success following Facebook’s 2012 IPO, the company now works with over 700 brands including eBay, Uber, Ralph Lauren, Under Armour and TechStyle.
Its suite of tools automatically creates ads and videos from product images - handling budget allocation and audience targeting, as well as analysing where and when to purchase advertising. Consequently, Smartly.io has positioned itself to play a leading role in a market where brand and performance work are converging.
Smartly.io sold a majority stake to Providence Equity Partners in 2019 in a move to further its presence in the US. The company has since gone on to make several acquisitions of its own with Viralspace.ai and Ad-Lib.io. Smartly.io's ability to adapt to evolving advertising trends supports its continued growth, and its introduction of AI-powered intelligence across its platform shows it is keeping up with technology trends too.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Apr 2015
$3m
SERIES A
Total funding: $3m
Company benefits
- Generous healthcare packages and mental health services
- Career development opportunities, bonus programs and annual performance reviews
- Hybrid working model, with the option to work abroad for up to 30 days
- Company equity options program
- Paid holidays, OOO time and family leaves
Company HQ
Kluuvi, Helsinki
Leadership
Tuomo Riekki
(Co-founder, Board Member & Advisor)Initially served as CPO of the company. Also the founder of Focal and Zero, and previously founded DealMachine and Metrify.io.
Kristo Ovaska
(Co-founder & Board Member)Founder and CEO at Taito.ai. Initially served as CEO of the company. Previously founded Metrify.io, Startup Sauna, and Funrank.
Laura Desmond
(CEO)Also Founder and CEO at Eagle Vista Partners, and Operating Partner at Providence Equity Partners, as well as being a Board Member at Adobe and DoubleVerify. Former CEO of Starcom.
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