Senior Digital Marketing Manager, Crusoe Energy Systems
+ Restricted Stock Units
Crusoe offers sponsorship
Clean computing infrastructure
Be an early applicant
Clean computing infrastructure
201-500 employees
Be an early applicant
+ Restricted Stock Units
Crusoe offers sponsorship
201-500 employees
Company mission
To align the future of computing with the future of the climate.
Role
Who you are
- This role is ideal for a data-driven, creative leader who thrives in a fast-paced environment and is eager to make a significant impact
- 7+ years of digital marketing experience, with a proven track record of driving demand generation and brand growth in B2B environments
- Deep expertise in paid media (Google Ads, LinkedIn Ads, Meta Ads, X Ads), marketing automation (HubSpot), CRM (Hubspot, Salesforce), and analytics tools (Google Analytics, Hubspot, )
- Demonstrated ability to balance strategic vision with hands-on execution in a high-growth, fast-paced environment
- Point of view on content and creative that works and how to partner with internal and external resources to create and scale demand generation programs with best in class content and creative
- Strong analytical skills and experience using data to inform decisions and optimize performance
- Knowledge of how to communicate performance results and forecasts to executive stakeholders
- Exceptional communication and collaboration skills, with experience managing cross-functional projects
- Bachelor’s degree in Marketing, Business, or a related field; advanced certifications or MBA a plus
- Experience managing agencies or vendors
- Comfort level with ambiguity and ability to operate both strategically and tactically without complete information
- Process to stay on top of and implement the latest trends in digital marketing
What the job involves
- As Senior Digital Marketing Manager, you will own the strategy and execution of all digital marketing channels to drive lead generation, brand awareness, and lifecycle marketing
- You will be responsible for developing and optimizing high-impact campaigns across paid media, email, webinars, and account-based marketing (ABM), working cross-functionally to deliver measurable growth
- Own strategy, execution, and optimization of integrated digital marketing campaigns across paid ads (search, display, social), email, webinars, and other channels
- Manage relationships with lead generation partners and vendors to maximize budget efficiency
- Develop and implement an ABM strategy to drive pipeline growth and brand engagement among key accounts
- Influence the build out of core dashboards and metrics to provide ongoing channel and campaign performance readouts, conduct A/B tests, and use actionable insights to continuously improve conversion rates and campaign ROI
- Partner with operations teams to develop the right integrations between systems to ensure lead flow is frictionless and all necessary datapoints are captured for downstream sales outreach and remarketing program enablement
- Build and manage evergreen nurture tracks for different lifecycle stages, personas, and verticals, ensuring prospects and customers receive relevant, timely communications
- Work directly with product, sales, design, and operations teams to ensure marketing initiatives drive desired business outcomes with respect to revenue, product launches, and brand consistency
- Lead a culture of testing by creating a scalable and repeatable experimental testing design framework to uncover key insights, inform future campaigns, and identify new digital opportunities
- Evaluate the competitive landscape to identify opportunities for Crusoe to win across digital channels
Our take
Methane, that is mostly generated by flaring in the oil and gas industry, is a major contributor to global warming - as are the carbon emissions produced by global computing (especially bitcoin mining.) Crusoe Energy Systems reduces flaring, and repurposes waste natural gas into energy for these processes, thus removing methane from the atmosphere and simultaneously reducing the carbon footprint of computing.
Crusoe's mobile data centers can be deployed to generate power from methane waste at its source. As well as its patented Digital Flare Mitigation system, Crusoe is also working to enable alternative revenue streams for renewable and clean energy projects, with the ultimate aim to run data centers on renewable energy.
The company has connections with Kraken Oil & Gas, Devon Energy, Enerplus, and more; and its computing power is used by institutes such as MIT. The rising pressure to take action on climate change, coupled with the need for high-energy computing as more infrastructure moves online, has placed it in a massive industry. With the capability of its systems to reduce the equivalent of 8,000 tonnes per year of CO2 and 2023 debt financing amounting to $200 million in investment, Crusoe Energy Systems is well positioned to make an impact and drive for further success.
Steph
Company Specialist at Welcome to the Jungle
Insights
31% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Dec 2024
$600m
SERIES D
Apr 2022
$350m
SERIES C
Total funding: $1.1bn
Company benefits
- Stock options in a fast-growing, well-funded technology company
- Health insurance package options that include HDHP and PPO, vision, and dental for you and your dependents
- Paid Parental Leave
- Paid life insurance, short-term and long-term disability
- Teladoc
- 401(k) with a 4% match
- Unlimited time off
- Cell phone reimbursement
- Tuition reimbursement
- Subscription to the Calm app
- Company paid commuter benefit; $100 per month
- Pet-friendly offices
Company HQ
LoDo, Denver, CO
Leadership
Cully Cavness
(President & COO)Started their career as an Energy Infrastructure Research Fellow before spending 3 years as a Business Development Manager at Recurrent Engineering and serving as CFO of Sword & Plough. They left their role as VP of Highlands Natural Resources to co-found Crusoe Energy Systems.
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