Head of Creative, MrQ
£100-140k
Online casino
Job no longer available
Online casino
101-200 employees
Job no longer available
£100-140k
101-200 employees
Company mission
To offer progressive, value entertainment - with delight and transparency.
Role
Who you are
- Proven experience leading marketing or creative design teams within a digital-first, brand-led organisation
- A strong portfolio of work demonstrating creative excellence, strategic thinking, and commercial impact
- Deep expertise across brand design, campaign creative, CRM, and digital
- Hands-on experience with AI creative tools and automation workflows
- Ability to inspire, challenge, and lead creative teams
- A collaborative mindset and comfort working cross-functionally
- A passion for challenger brands, entertainment, and creativity that drives business growth
What the job involves
- Lead the creative direction and visual expression of the MrQ brand across all marketing channels - brand, advertising, CRM, digital, social, and video
- Translate our challenger brand platform “Get a rush, not a repeat” into distinctive, emotionally engaging creative that builds fame and memorability
- Set and evolve the brand’s visual identity system, design principles, and creative guidelines
- Drive creative consistency and excellence across all marketing output
- Lead the adoption of GenAI tools and creative automation (e.g. Asset Studio, Midjourney, Runway, Firefly) to scale creative production and testing across image and video with the goal of being able to create broadcast and out of home quality assets
- Build workflows that enhance asset velocity, creative testing, and ROI
- Partner with Marketing Operations to measure and optimise creative efficiency and effectiveness
- Own all brand assets, templates, and creative systems across the business
- Ensure MrQ’s creative output embodies our challenger personality - distinctive, unexpected, and unmistakably MrQ
- Oversee creative quality across internal and external teams
- Build and lead a multidisciplinary design team covering brand, CRM, social, digital, and AI creative production
- Mentor and develop designers; foster a high-performance, high-creativity culture
- Establish efficient processes, rituals, and feedback loops to deliver quality at speed
- Work closely with Brand, CRM, and Performance Marketing to develop and execute high-performing campaigns
- Partner with Product Design to create a seamless brand-to-product experience
- Collaborate across marketing and product leadership to embed design excellence into everything we do
Salary benchmarks
Our take
MrQ is an online gaming platform, originally focused on bingo before expanding into the casino space. Setting itself apart by providing games without confusing terms like wagering requirements and fast, real-cash withdrawals, an approach which has helped it grow rapidly in the UK.
The site offers a variety of games, including slots and live casinos like Roulette and Blackjack. Partnering with top game providers, the company has set out to keep gaming straightforward and rewarding for players.
Recently, MrQ partnered with leading providers like Pragmatic Play and OnAir Entertainment to introduce new live casino games and immersive experiences. These partnerships mark a major step forward, expanding the platform's offerings and paving the way for future growth in the online gaming space.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Health Insurance
- Life Insurance
- Growth Allowance
- Wellness Allowance
- Flexible Working Conditions
- Awesome Office Space
- Meetups
- Paternity Leave
- Dependent Support Leave
- Happy Birthday Leave
Company values
- We trust each other and ourselves
- We care, by design
- We are accountable, warts and all
- We disrupt through innovation
- We play smart, long games
- We get shit done, with passion and fun
Company HQ
L-Imrieħel, Birkirkara
Leadership
Savvas F.
(Founder & CEO)Currently a Member of the YPO. Before founding MrQ they were an Account Manager at MediaCom and Profero. They also spent time as the Hed Kandi DJ at the Ministry of Sound.
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