Content Strategist, Owner.com
$90-120k
+ Equity
All-in-one digital presence for restaurants.
Be an early applicant
All-in-one digital presence for restaurants.
101-200 employees
Be an early applicant
$90-120k
+ Equity
101-200 employees
Company mission
To give independent restaurants the infrastructure tools they need to compete with larger corporations.
Role
Who you are
- If the challenge of transforming raw ideas, case studies, and trends into industry leading content that drives business growth excites you, this role is for you
- The Ideal candidate has extensive writing experience for multiple different brands (as a copywriter or a ghostwriter for a personal brand) with demonstrated ability to match tone of voice and brand guidelines
- Proven copywriting and content creation experience on digital platforms, with a strong emphasis on business writing
- Proficiency in utilizing AI tools and prompt engineering to streamline content ideation, research, and structuring, and scriptwriting. Experience training AI models with existing content to match specific tones and phrasing, ensuring brand voice consistency
- Experience working with a high performing educational brand with demonstrable results from previous content
- Familiarity with content workflows across multiple platforms (YouTube, Instagram, etc.)
What the job involves
- The Content Strategist at Owner.com plays a pivotal role in producing high-quality educational content that is enjoyed by customers, employees, and investors of a company that was named one of Forbes’ next billion dollar startups
- You will create scripts for short form and long form content that elevates Owner.com’s brand, helps business owners and operators around the world, and amplifies CEO Adam Guild’s voice
- This is a hybrid role is based in San Francisco and may require some weekend flexibility depending on filming schedule
- Here, you’ll contribute to creating high-quality, data-driven videos that dissect growth strategies, case studies, and success stories that empower independent restaurant owners
- The content is designed to demonstrate how Owner.com’s tools—such as our AI-powered website builder, online ordering system, and automated marketing—drive sales and reduce dependency on costly third-party platforms
- Research high-performing potential topics within the restaurant marketing space
- Create detailed scripts and production outlines weekly for both short form and long form across both channels with supporting research and visual guidance
- Monitor performance metrics (like CTR and retention) to continuously improve the content
- Collaborate with Restaurant Success Managers, our CEO Adam Guild, and the rest of the marketing department to infuse customer stories, Owner product updates and strategic objectives into the content. This includes utilizing AI to draft initial scripts and outlines based on provided materials and strategic directions
- Ensure accuracy of material and adherence to brand guidelines at all times, while also leveraging AI tools to ensure consistency in tone and style
Our take
The Pandemic caused a major upheaval in the US restaurant industry. Smaller operations struggled to stay afloat amidst brick-and-mortar closures, and as the demand for home delivery soared their margins were tightened further by hefty third-party delivery app charges. Add to that the fact that consumers become customers of the delivery app, not the restaurant itself, and it’s a development that has spelt real trouble for independent locales. Owner has set out to level the playing field.
Owner’s platform provides independent restaurants with the infrastructure they need to take control of their business without deferring to third-party apps like GrubHub and Deliveroo. It offers marketing, online ordering, and support solutions to over 1,000 restaurants across the U.S. The company has taken impressive first strides, too: they have a 7 figure run-rate, over 105% monthly revenue retention, and helped restaurants avoid millions in online order platform fees.
It’s a hugely attractive proposition for independent business owners, and research suggests it’s a winning idea for consumers too. Over 60% say they’d prefer to deal with restaurants directly, but historically the infrastructure simply hasn’t been in place to do so. With Owner seeing impressive traction by tripling its customers between 2023 and 2024, it's unsurprising that its 2024 funding is being channelled into engineering and design teams, alongside the development of new tools.
Steph
Company Specialist at Welcome to the Jungle
Insights
75% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2024
$33m
SERIES B
Mar 2022
$15m
SERIES A
Total funding: $62.2m
Company benefits
- 100% Remote - work from anywhere, no commute required
- Comprehensive benefits (healthcare, vision, dental)
- Monthly lifestyle benefits stipend, to use for fitness, wellness, learning, hobbies etc!
Company HQ
SoMa, San Francisco, CA
Leadership
Adam Guild
(CEO)Thiel Fellow, Forbes 30 Under 30 List.
Dean Bloembergen
(CTO)Previously Co-founder and CTO at Marble Technologies, Forbes 30 under 30.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 15 more jobs at Owner.com