Trade and Activation Marketing Manager, Minor Figures

Salary not provided

+ Employee share options scheme

Mid level

London

More information about location

Vegan, sustainable coffee products

Job no longer available

Vegan, sustainable coffee products

21-100 employees

B2CRetailSustainabilityFoodEnvironmentaleCommerce

Job no longer available

Salary not provided

+ Employee share options scheme

Mid level

London

More information about location

21-100 employees

B2CRetailSustainabilityFoodEnvironmentaleCommerce

Company mission

To create innovative, plant-based products for a more delicious future.

Job

Company

Role

Who you are

Live and breathe their authenticity and individuality in everything that they do
Take pride in what they do, and inspire others to do the same
Have a sense of fun and adventure, along with a hands on & a can-do approach
Not be phased by constant change and challenges and willing to adapt and implement solutions
Collaborate like crazy & have a willingness to help in all areas of the business when needed
Approach every day like it’s day one. Committed, open minded and ready to enjoy every exhilarating second
Previous shopper/trade marketing experience
Ideally with some proven experience working within the Food & Beverage industry
Strong organisational and planning skills
Strong communicator and great at working cross functionally (finance, operations, supply chain, marketing)
Creativity to produce bold and weirdly wonderful work
Methodical and highly organised team player, time-management skills and attention to detail is critical
Flexible - everyday will be different with new challenges and tasks!
Self-starter who wants to learn and progress in FMCG industry
Proficient with Microsoft Office Suite
Nice to have: Valid driver’s licence

What the job involves

We here at Minor Figures are expanding our consumer-facing marketing activations - and so are on the look out for a marketeer to help grow the brand and show the world what MF is made of
You’ll have a starring role in the EMEA marketing team, and support on everything from retail activation in stores, all the way through to sampling at our coffee festivals and foodies events, to brand activation campaigns in coffee shops across Europe
We’re after a generalist who is keen to get stuck into the world of FMCG, and with a passion for brand building and getting consumers excited
This will be a brand new role for the business, with the right candidate ideally starting in January 2025 or sooner
Ensuring retail execution in-store and online - from briefing the creative artwork internally, to ensuring it’s submitted on time and loaded correctly with the retailer on the first day of the promotion and visiting stores
Supporting our on-trade and foodservice team with their marketing requests - from asset creation to activation ideation, to make sure MF shows up brilliantly across all cafes
Be the EMEA point person for our social media channels - which are currently managed globally - especially when there’s lots going on in EMEA and it’s our turn to flood the feed
Event support - from trade shows to sampling events to consumer shows - you’ll be vital in the day-to-day running and planning of events in the UK and across Europe
Creative input - from brand messaging to new ambassador programs - you’ll play a key role in idea generation and ideation of new campaigns
Managing our POS in the office and with our sales team - from magnets to t-shirts to socks to caps - all yours to manage the execution, budgeting, ordering and stock levels
Managing B2C newsletter content to share with our Ecommerce team
Provide ad hoc support for internal business needs, marketing team projects, and initiatives
Sampling at sites when needed
Managing giveaways and competitions
Contribute to the optimistic and daring culture of our team, building relations internally & externally with great communication skills
Input into the development of future brand strategy and plans
Assist in efficient management of brand budgets and reconciliation of accounts
You’ll be reporting to Liv, Head of Marketing - EMEA

Application process

Submit a CV and any supporting documents to us
Tell us why you want to work with us at Minor Figures

Salary benchmarks

Our take

Minor Figures is a brand expressing almost all of the most important consumer trends of today. In terms of its flagship product, Minor Figures is a B Corp producing vegan, sustainable, premium coffee, playing to an exploding niche. At the same time, Minor Figures is much more than just a coffee producer - it’s a holistic brand.

What does that mean in practice? It makes merch, it makes games, it makes clothing. There’s also CBD, chai, and a dedicated music platform called MFFM (Minor Figures FM). That all comes together to create a brand that oozes authenticity and funk - perfectly aligned to a modern, urban audience.

Perhaps then Minor Figures is an entirely new challenger brand narrative. The anti-hero — a challenger brand notable for its absence of a grandiose mission or purpose and with a focus instead on enjoying life, having fun and occasionally poking fun at the very notion of brands as our heroes and saviours.

Whatever it is, it's working. Now selling to over 25 countries and with 2022 investment from French multinational Danone, as long as the company stays true to its roots: coffee and fun, it's hard to see its impressive growth flagging any time soon.