ABM Campaign Marketing Manager, Modsquad
Global customer experience service provider
Job no longer available
Global customer experience service provider
1001+ employees
Job no longer available
1001+ employees
Company mission
To reinventing the Customer Experience Services industry.
Role
Who you are
- The successful candidate will be a highly organized B2B campaign marketer with solid experience with events and launching successful integrated marketing campaigns
- 5+ years marketing experience in B2B campaign and event planning management
- Deep knowledge of HubSpot Enterprise (required) and familiarity with Salesforce (preferred).Experience coordinating events and trade show marketing campaigns
- Expertise in ABM, demand generation, and revenue-impacting campaigns. Proven ability to plan, execute, and optimize campaigns with a demonstrable impact on revenue
- Understanding of the sales pipeline and sales processes
- A self-starter with excellent project management and communication skills
- Demonstrated experience defining and measuring programs, including analytics and reporting
- Experience with Google Analytics required; Asana, Popl, and Slack experience preferred
- BA/BS degree in relevant field
- Has top drawer skills and track record
- Is passionate about optimizing campaigns, events and marketing programs
- Has a hunter mentality
- Loves being a part of a team
- Cares about the details, very reliable, and friendly
- Is driven, organized and enjoys multitasking
- Is comfortable working with team members across time zones
What the job involves
- We are seeking someone to create and run marketing campaigns that will drive demand and brand awareness
- This critical role supports the Marketing and Sales teams and is responsible for devising, executing, and analyzing marketing campaigns, events and project/content management
- This is a work from home/remote full-time position and reports to the Director of Demand Generation
- Create integrated marketing campaigns based on market segments to gain new customers and build repeat business
- ABM & Account-Based Strategies: Develop and execute account-based marketing programs that target high-value accounts, coordinating closely with sales.Manage various aspects of trade shows and events including budgeting, pre-show planning and outreach, post-show lead upload and outreach, event coordination, collateral, and onsite support to drive leads into the sales funnel
- Work with sales and marketing to ensure proper messaging, timing, and execution of multi-channel campaigns
- Project management of campaigns to drive pipeline growth leveraging and aligning key marketing channels with consistent content/messaging
- Recommend and present overview strategy briefs that tie into detailed tactical plans for building awareness, consideration and purchasing decisions
- Provide ongoing reporting, campaign insights and goal pacing to stakeholders
- Constantly monitor, measure and hone the performance of sales enablement to enact programs that achieve revenue goals for each target market
- Plan seamless integration of competitive campaigns and partner channel campaigns within the prescriptive buyer journeys and overall segment campaign plans
Application process
- Take your time and make sure you do a thorough job in completing your application
- Your responses should be grammatically correct and comprehensive. This will greatly increase the probability of scoring an interview!
Our take
Founded in 2007, ModSquad reinvented customer support systems within content moderation, community management, and social media. Initially known as Metaverse Mod Squad (it still is in the UK), the company was even one of the first to venture into the metaverse.
The company’s remote network of Mods (customer engagement professionals) provides omnichannel support through its platform, enabling companies including the NFL, Zendesk, and EA to confidently outsource their CX services on a global scale.
The company’s unique approach to providing enhanced customer experiences on behalf of its clients has garnered numerous high-profile international awards over the years. And ModSquad’s sustainable growth trajectory and continued expansion have it well set to remain the leading CX Service provider.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-11% employee growth in 12 months
Company
Company HQ
Newton Booth, Sacramento, CA
Leadership
Amy Pritchard
(CEO)Former Partner at Hughes & Pritchard, and Associate at Winterbotham Law.
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