Director of Marketing, Bally's Interactive
$120k
Bonus Eligible + Employee Stock Purchase Plan
2-3 days a week in office
Digital arm of entertainment provider, Bally's Corporation
Be an early applicant
Digital arm of entertainment provider, Bally's Corporation
1001+ employees
Be an early applicant
$120k
Bonus Eligible + Employee Stock Purchase Plan
2-3 days a week in office
1001+ employees
Company mission
To power Bally's Corporation's omnichannel efforts with an unmatched ecosystem of products across the sports betting, iGaming, free-to-play, and daily fantasy spectrum.
Role
Who you are
- Our ideal candidate has a track record of driving high, sustainable growth via digital and clear-channel strategies and experience leading a data-driven test-and-learn approach for growth marketing acceleration
- Experience growing audiences and fans for TV, digital content and/or mobile apps is highly desired
- Bachelor’s Degree
- 5+ years of experience in clear-channel marketing
- 2+ years leadership experience
- Proven track record of delivering successful and commercially driven strategic marketing plans that are designed to drive audience growth and user engagement
- Strong analytical skills with ability to synthesize insights into opportunities
- Proven background in developing a deep understanding of consumers’ needs and translating them into an outcome driven roadmap of acquisition and engagement
- Experience with paid marketing channels: SEM, social, digital ads, app store ads
- Experience utilizing sports sponsorship assets as a marketing channel is a plus
- Strong design sensibility with expertise in developing seamless and targeted user journey driven experiences
- High-level of commitment to a quality work product and organizational ethics, integrity and compliance
- Ability to work effectively in a fast paced, team environment
- A team player with strong interpersonal and collaboration skills
- Excellent communication skills, both verbally and in writing
- Demonstrated decision making and problem-solving skills
- High attention to detail with the ability to multitask and meet deadlines with minimal supervision
- Frequently required to lift up to a maximum of 30 pounds
- Frequently required to push, kneel, climb, stoop, bend, and twist, as well as reach overhead
- The work environment contains bright lights, loud noise, and stressful situations
What the job involves
- Bally’s Corporation has two rapidly growing sports content brands, Stadium and Bally Live. Stadium is an interactive sports network (OTT, Digital, Mobile) with a unique mix of high-end produced linear sports content and full fan interactivity via chat, games, rewards, and more
- Bally Live (Digital, Mobile) is a destination to watch live sports like MiLB, Poker, PFL, and more with the same interactivity focus as Stadium. Both brands share a rewards program and user authentication
- We are looking for a Director of Marketing to play a central role in delivering our ambitious growth plans across audience acquisition, engagement, and retention for both brands
- The candidate will operate in a high-growth space with a fast-changing landscape that will require flexibility and continual adaptation. The Director will continuously evolve digital and clear-channel strategy accounting for industry trends, emerging solutions, new insights, and changing fan needs
- Lead the strategy, planning and execution of marketing initiatives that will increase viewership, fan interactions, and app downloads/usage
- Evolve our audience growth strategy via knowledge of the target audiences and analyzing data on media consumption behaviors, to inform where and how to best reach these consumers with the appropriate messages
- Develop and champion digital growth strategies including discovery, planning, prioritization, requirements, experimentation, and driving execution to achieve critical growth metrics and optimize our end-to-end viewer experience
- Own the marketing calendars for both brands and work with the rest of the marketing team to execute and track
- Manage experiential/live event activations and set goals for each event
- Manage all sponsorship assets as an additional marketing channel (MiLB)
- Collaborate with developing the strategy & development of each campaign & growth lever, ensuring strong briefs, clear processes and exceptional execution
- Lead user acquisition efforts, including planning, execution, testing and optimization of plans across TV, digital, social, mobile platforms, experiential and distribution partners
- Oversee marketing budget that will be allocated to growth focused marketing campaigns. Work closely with Marketing and Finance on an ongoing basis to ensure forecasts are accurate and work is on budget
- Lead exploration of emerging marketing channels, vetting partnerships, ideas and advertising proposals to identify new efficient growth driving tactics across acquisition and retention
- Develop, test and optimize marketing calendars and ensure the effective execution of promotional strategies to drive incremental growth
- Partner with the product leads to ensure the customer acquisition funnel and key journeys on web and app experiences are maximized for conversion and engagement
- Define key performance metrics, build measures and tracking to ensure value is collected from all use cases being developed and deployed
- Partner with our Analytics team to design and develop appropriate mechanisms for tracking and performance management (e.g., dashboards, reports)
- Own data and analytics of marketing reporting and insights
- Work VP of Marketing to build persona groups, fan demographics, and target groups
- Leverage data-driven decisions and experimentation approaches (e.g., A/B testing, hold outs, control groups) to build learning agendas, analyze results, and integrate findings into the organization for on-going planning and pivoting
Our take
Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, Bally's Corporation, with tens of millions of players across the globe and an ecosystem of products across sports betting, iGaming, free-to-play, and daily fantasy sports spectrum.
Its brands and sites include market movers and shakers like Sportcaller, Monkey Knife Fight, Vera&John, Virgin Casino, Jackpotjoy and many more. Beyond iGaming and sports, Bally’s also operates a chain of properties in live entertainment, bars, restaurants, conference space, shops, hotels, pools and nightclubs across the United States.
In 2024, Standard General acquired Bally's for $4.6 billion. In the same year, the company sold its Asian business arm after facing struggles in Japan after the devaluation of the yen. Moving forward, Bally's Interactive will continue to focus its efforts on North America and Europe.
Freddie
Company Specialist at Welcome to the Jungle
Insights
99% employee growth in 12 months
Company
Company benefits
- Up to 10% annual bonus
- Career pathways and development opportunities
- Private healthcare scheme
- Enhanced Maternity/Paternity/Adoption leave pay
- Cycle to Work scheme
- Wellhub
- Life Assurance (3 x salary)
- Contributory Pension Plans
- Bally’s Perks - employee discounts portal
Company HQ
Pool Dam, Newcastle-under-Lyme
Articles
Leadership
Robeson Reeves
(CEO)Progressed from Quantitative Analyst & Games Statistician of Gamesys to COO in 10 years. Became President of Bally's Interactive when Gamesys was acquired by Bally's Corporation.
Salary benchmarks
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Diversity, Equity & Inclusion at Bally's Interactive
- To continue to raise the bar on Diversity and Inclusion at Bally's Interactive, we have created an umbrella brand for this body of work, B+I, which stands for Bally's and Inclusion, but the ‘I’ also represents each of us as individuals, embracing, celebrating, supporting, listening, and learning from each other, as one beautiful, diverse Bally's team!
- We have four active and vibrant employee networks. Pride represents the LGBTQ+ community; our Parents Network is a space for working mums and dads; the Global League of Women (GLOW) promotes gender equality; and BAME is the voice for Black, Asian and minority ethnic employees. These networks give our colleagues a channel to provide input into policy making, as well as supporting information exchange, education, and community events. They also provide a platform for mentoring and a safe place for discussion to take place
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