VP of Marketing, Crowdcube
UK & EU
£102-120k
+ Employee share option plan
More information about location
Office located in Zetland House, London
Crowdfunding platform
Be an early applicant
Crowdfunding platform
101-200 employees
Be an early applicant
£102-120k
+ Employee share option plan
More information about location
Office located in Zetland House, London
101-200 employees
Company mission
Crowdcube, is on a mission to make investing easy and rewarding for anyone, anywhere.
Role
Who you are
- We are looking for a dynamic and strategic VP of Marketing to lead Crowdcube’s marketing efforts across the UK and EU
- Extensive experience in driving traffic, conversion, engagement and maximising LTV of customers
- Experience in B2B marketing roles, ideally within a high-growth tech, fintech or marketplace business
- Strong experience navigating change, setting direction, and leading through ambiguity
- Experience developing and executing PR strategies and managing external communications partners
- Strong analytical mindset, with experience in marketing attribution and performance measurement
- Excellent communication and stakeholder management skills, with confidence presenting to and working closely with c-suite members
- Track record of building and leading high-performing, collaborative teams
- Ability to balance strategic thinking with hands-on delivery in a fast-paced, evolving environment
What the job involves
- This is a critical leadership role responsible for driving both demand-side (investor) marketing to scale traffic, conversion and investor engagement and supply-side (B2B) marketing to support commercial growth, across Crowdcube’s marketplace
- As a member of the senior leadership team, you will own the marketing vision, shape our brand, and lead a team through an exciting period of evolution and opportunity
- You’ll combine data-driven decision-making with creativity, and bring the experience to lead through change, inspire high performance, and deliver measurable impact
- Own and evolve Crowdcube’s full-funnel marketing strategy (Supply & Demand) across the UK and EU, aligning with business goals and company vision
- Serve as a key member of the senior leadership team, contributing to company-wide decision-making and strategy development
- Navigate change confidently and positively; setting the tone for adaptability, resilience, and clear communication during periods of transformation
- Lead B2C marketing initiatives to maximise traffic, drive conversion and increase investor engagement on the platform
- Evaluate and implement new and innovative marketing activities to drive platform activity and user/investor growth
- Lead the development of marketing best practice guidance for companies using Crowdcube’s platform and services
- Lead the development and execution of an integrated B2B marketing strategy in close partnership with sales leadership to drive pipeline growth and company acquisition
- Deliver effective lead generation and nurture campaigns, ensuring high-quality deal flow for the commercial team
- Champion the Crowdcube brand, ensuring consistent positioning, messaging and creative execution across all markets and channels
- Lead PR and communications initiatives to raise awareness of Crowdcube and educate the market on the changing landscape
- Manage external agencies and partners
- Inspire, coach, and develop a high-performing marketing team, fostering a culture of growth, accountability, and creativity
- Establish clear objectives, encourage cross-functional collaboration, and support ongoing professional development
- Effectively allocate resources across functions and regions to maximise impact
- Own and improve closed-loop analytics to understand and communicate marketing’s contribution to pipeline, revenue, and platform growth
- Report regularly to the senior leadership team on performance, insights, and opportunities for optimisation
- Use data to continuously test, learn and evolve marketing efforts
Salary benchmarks
Our take
The number of startups looking for funding in Europe has grown dramatically over the last decade. Crowdfunding provides a solution to this, allowing companies to tap into the public rather than rely on institutional investors. The European crowdfunding market is predicted to be $5BN by 2025 and the amount of money pledged on crowdfunding platforms is now starting to rival traditional VC funding.
The company's best known competitor is Seedrs, and they both consistently compete to take on the most exciting startups as customers. For example, Revolut has hosted crowdfunding rounds on both Crowdcube and Seedrs. What set both companies apart though, has been their reach.
Crowdcube has worked hard to secure the first license to raise funding across European borders - not a measly feat by any chance. This gives them more than a leg up as the company can now expand its startup portfolio and present its users with a wider range of interesting companies to choose from.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 10 rounds)
Nov 2021
$13.4m
LATE VC
Nov 2018
$11.4m
SERIES E
Total funding: $59.9m
Company benefits
- Cycle-to-work scheme
- £1,000 budget for learning and development
- Share Options
- Volunteer Hours
- Additional Holiday for Tenure
- Flexible Working Policy
- 25 days holiday (excl. bank holidays)
- Work from home opportunities
- Health insurance
Company HQ
Exeter, UK
Additional info
- Crowdcube experienced year on year growth since 2011 with over 750,000 registered investors
- Over 800 British businesses successfully funded on the platform, including Brewdog, Monzo, Eden Project and many more
Leadership
Darren
(CEO)Serial entrepreneur. Launched and exited two companies before starting Crowdcube
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