Senior Lifecycle Marketing Manager, Lyra Health
$119-183k
+ Equity in the company through discretionary restricted stock units
Mental health employee benefits
Job no longer available
Mental health employee benefits
1001+ employees
Job no longer available
$119-183k
+ Equity in the company through discretionary restricted stock units
1001+ employees
Company mission
To transform access to life-changing mental health care.
Role
Who you are
- The ideal candidate will have a proven track record in developing and executing comprehensive lifecycle marketing strategies to drive consumer engagement, retention, and revenue growth
- This is a hands-on role that requires a strong understanding of marketing automation tools and systems that support lifecycle marketing success
- This role will be a great fit for you if you’re mission-driven, collaborative, and data-oriented and like to roll up your sleeves to design and build best-in-class programming that impacts millions of lives
- 10+ years marketing experience, and at least 3+ years in lifecycle marketing, including campaign strategy/development, messaging, segmentation, experimentation, and optimization
- Knowledge of a modern CRM platform such as Salesforce Marketing Cloud and a track record leveraging tools to create successful, multi-channel, and multi touch campaigns
- Ability to balance short-term gains with long-term impact and experience manipulating and analyzing data in Google Analytics and Mixpanel to draw insights and learnings and craft recommendations
- Data-driven and analytical skills and ability to easily work with data engineering, data science, and analytics teams to execute opportunities that streamline and scale your programs
- Creative self-starter that imagines and executes successful marketing programs through effective project management
- Strong verbal and written communication skills, with the ability to influence and collaborate effectively
- Previous experience working in a heavily regulated environment (telehealth, fintech) a plus
What the job involves
- Design a lifecycle marketing strategy and member journey that enhances the member experience and increases engagement and revenue growth
- Create a segmentation strategy to personalize messaging and positioning for diverse consumer audiences
- Craft welcome and onboarding, nurture, and retention email program to include automated and monthly campaigns
- Develop new, innovative ways to improve conversion rates and efficiency through data-driven insights, experimentation, and automation
- Monitor and analyze campaign performance metrics, providing regular reports and insights to key stakeholders
- Lead the content briefing process to create compelling and engaging campaigns
- Work closely with product and customer success teams to ensure cohesive alignment with overall business objectives
- Stay updated on industry best practices and explore opportunities to optimize campaigns through other CRM and ESPs as needed
Our take
In the US, millions of people suffer from mental illness each year. This is not only a detriment to individuals, but to businesses as well - with research suggesting that depression and anxiety disorders lead to $1 trillion in lost productivity worldwide each year.
Lyra Health is out to tackle these issues head-on, by delivering mental health care for employees. The company offers video counselling sessions and one-to-one messaging to help users with a variety of conditions including anxiety, depression and substance use disorder.
The company is a key player in the sector alongside peers like Calm, Genoa and Talkspace. Impressively, it boasts a 90% satisfaction rate across its more than 2 million members, demonstrating the impact its products can have.
In 2025, Lyra Health launched a ‘clinical-grade’ chatbot to its offering. This has been met with mixed feelings due to evidence that AI can act unpredictably in response to mental health concerns. It will take time to see whether this feature will enhance or diminish the user experience.
Freddie
Company Specialist at Welcome to the Jungle
Insights
40% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jan 2022
$35m
SERIES F
May 2021
$200m
SERIES F
Total funding: $690.1m
Company benefits
- Full access to Lyra’s mental health services for employees and their eligible dependents—at no charge
- Medical, dental, and vision benefits, and free monthly membership to One Medical
- 401k and equity options
- Four weeks of vacation and paid holidays
- Monthly tech stipend
Company HQ
Downtown, Burlingame, CA
Leadership
David Ebersman
(Co-Founder & Board Chair)Former CEO of the company. Was an Equity Research Analyst at Oppenheimer & Co. Also served as the CFO at Facebook, and worked at Genentech for 15 years, leaving as Chief Financial Officer & Executive VP.
Jennifer Schulz
(CEO)Former CEO of Experian North America, Head of Global Online and Digital Products at Visa, and CEO at Verifi.
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