Director/Senior Director of Growth Marketing, Salesforce
$196.8-327.6k
Salary range varies depending on location
World's leading CRM provider
Job no longer available
World's leading CRM provider
1001+ employees
Job no longer available
$196.8-327.6k
Salary range varies depending on location
1001+ employees
Company mission
To empower companies to connect with their customers in a whole new way.
Role
Who you are
- If you are passionate about building exceptional user experiences and scaling SaaS products through product-led strategies, we want to hear from you
- Minimum 10+ years of experience in product-led growth, performance marketing, or related leadership roles
- Proven track record of driving product-led growth strategies for a SaaS or technology company
- Strong understanding of product management principles, lifecycle management, and user experience design
- Proficiency in data analysis and interpretation to improve performance and make informed decisions
- Experience managing and optimizing growth funnels, including customer acquisition, activation, and retention in hybrid sales models
- Strong leadership skills with experience managing high-performing cross-functional growth teams
- Strategic mindset with the ability to identify innovative growth opportunities in a fast-paced environment
- Excellent communication skills to effectively present strategies and results to stakeholders
What the job involves
- We are seeking a strategic and data-driven Director/Senior Director of Growth Marketing to spearhead our new logo acquisition efforts. This pivotal role will be instrumental in driving our growth trajectory by using the power of our product to attract, engage, and convert users
- You will lead a high-performing team, collaborate closely with product and engineering, and champion a culture of experimentation and continuous improvement
- Develop and execute a comprehensive product-led growth strategy, focusing on the entire customer journey from discovery and awareness, to acquisition and monetization
- Identify and capitalize on emerging growth opportunities, aligning with overall business objectives and market trends
- Define and track key performance indicators (KPIs) to measure the effectiveness of growth initiatives and drive data-informed decisions
- Improve the user experience for seamless self-service adoption and use, focusing on frictionless onboarding and value realization
- Collaborate with product teams to influence the product roadmap, ensuring features and enhancements support acquisition and engagement goals
- Design and implement in-app experiences and personalized recommendations that influence conversions and enhance user engagement
- Implement and improve freemium and free trial strategies
- Lead an experimentation program, designing and executing A/B tests and multivariate experiments to improve conversion rates and user experience
- Analyze experiment results, extract actionable insights, and iterate on strategies to maximize impact
- Utilize advanced analytics tools to understand user behavior, identify growth levers, and optimize the customer journey
- Refine marketing spend based on KPI analysis, and increase marketing ROI
- Foster strong partnerships with product management, engineering, sales, analytics, and marketing teams to ensure alignment and drive shared success
- Lead and mentor a team of growth marketers, fostering a culture of innovation, collaboration, and data-driven decision-making
- Champion product-led growth best practices throughout the organization
Our take
Salesforce is a global cloud computing company, best known for its on-demand, comprehensive customer relationship management (CRM) solutions. The company was launched to mitigate the doubts that business owners felt regarding third party companies holding their data.
By providing essential, customer-oriented CRM software, Salesforce places itself at the heart of digitised businesses. Furthermore, by building out its AI capabilities, the company removes the complexity of AI, enabling any business to deliver smarter, personalised and more predictive customer experiences.
Due to the continued innovation offered by the company, over 150,000 companies, both big and small, are growing their business with Salesforce today. Despite a tumultuous 2023 filled with activist investors, a boardroom shake-up and the unprecedented step-down of Co-CEO Bret Taylor, Salesforce continues to close several acquisition deals and managed to drive up its stock value by 96% from the end of 2022 to 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2001
$46.9m
SERIES D
Nov 1999
$13.2m
SERIES C
Total funding: $64.5m
Company benefits
- With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year
Company HQ
Financial District, San Francisco, CA
Leadership
Marc Benioff
(Chair & CEO)Previously Senior Vice President at Oracle Corporation for 13 years.
Parker Harris
(CTO)Previously worked as a Software Engineer for over six years. Harris also co-founded Left Coast Software.
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