Head of Marketing, SplitMetrics
Enterprise
Mobile app marketing & growth solutions
Open for applications
Mobile app marketing & growth solutions
101-200 employees
Open for applications
101-200 employees
Company mission
To enable everyone to launch a mobile app or game and grow it into a successful business easier and faster.
Role
Who you are
- You're eager to make a difference and hit the targets
- 3+ years in leading marketing roles and managing cross-functional teams
- Experienced in developing marketing strategies and roadmaps for enterprise segment, with a focus on US and EMEA markets
- Strong track record in designing, executing, and managing ABM campaigns
- Entrepreneurial mindset - someone we can rely on to proactively find new/better ways of achieving results and take on opportunities
- Desire to continuously achieve ambitious pipeline goals
- Great at relationship building
- Presenting and writing exceptionally well in English
- Comfortable with direct communication and good at thinking on their feet
- Adaptable, willing to make adjustments to work or processes and able to manage conflicting priorities
- With big-picture mentality and able to define processes, technology, and people skills to enable effective delivery
What the job involves
- As Head of Marketing, you will play a pivotal role in achieving our new business goals
- You’ll be working closely with some of the biggest global mobile brands, showing them how they can unlock even more revenue with our AdTech solutions
- Be aware, this position is for the brave ones: aggressive goals don't scare you, they excite you
- You’ll be working closely with our Sales team, Sales Enablement and Revenue Operations and leading a cross-functional Enterprise Marketing team to its success, globally
- A major focus of this role is account based marketing for our leading MarTech product SplitMetrics Acquire which can be executed in a number of different ways
- ABM is part of Enterprise marketing, and it influences metrics like MQLs, ACV, CAC, ARR
- We work based on quarterly OKRs and an example key result could be connected to the target account engagement or pipeline velocity
- Own the creation and delivery of the marketing strategy for your business line, incl. market research, budgeting and allocating resources in the most profitable way
- Translate the strategy together with your team into an actionable plan with clear steps, timelines, goals and ownerships
- Develop initiatives that resonate with the target audience, ensuring target account engagement and pipeline generation
- Set quarterly team objectives and key results (OKRs) to measure success and maintain alignment with business priorities
- Participate regularly in industry events and conversations with leads to have a deep understanding of our target market
- Foster close collaboration with Sales to ensure alignment and drive joint accountability for achieving business goals
- Lead, guide, and support your team to ensure effective and efficient execution of the marketing strategy, incl. managing dependencies across the team
- Encourage a results-oriented team environment that prioritizes growth, adaptability, and a data-driven approach to decision-making
Our take
Nowadays, almost anyone can make a mobile app or game, but creating a successful one depends heavily on how it is presented to potential users. SplitMetrics is a global software company delivering products and services to help mobile-first businesses market their creations and simplify their way to success.
As an Apple Search Ads partner, SplitMetrics enables app and game developers and marketers to automate and optimize marketing for the app store, with capabilities including concept validation, A/B testing and market analysis.
As one of a number of mobile-first marketing tech companies, the company finds itself in a crowded space but stands out for consistently being named a top performer. A 2022 rebrand saw the company presenting itself in a "more stable, mature" light, whilst emphasising it will remain dynamic as it continues expanding current products and building new ones.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Company benefits
- Time Off: Vacation and public holidays following your country's regulations. Additional 6 PTOs annually for personal rejuvenation
- Health and Wellness: Medical insurance or health care compensation. Paid sick leave to prioritize your well-being
- Professional Development: Top online/offline conferences and mobile industry events. Internal courses for continuous professional development
- Performance and Growth: Micro-management-free and supportive management style. Semi-annual performance review sessions. New career opportunities through our internal mobility program
- Team Engagement: Corporate online events and offline team retreats. Collaboration between teams through shared OKRs. Environment conducive to open dialogue and constructive feedback
- Work Flexibility: Flexible working schedule for a better work-life balance. Remote-first working environment
- Workspace Options: Coworking costs coverage program. Office hubs in key locations for a convenient and productive work environment
Company values
- Move Fast
- Get Sh*t Done
- Build Together
- Strive for Transparency
- Own What You Do
- Learn + Share = Excel
Company HQ
Southbridge, Pennsville, DE
Articles
Leadership
Max Kamenkov
(Founder & CEO)Also CEO and Co-Founder of SearchAdsHQ and of AppGrowthLab. Former Solutions Architect at PandaDoc.
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