Digital Marketing Specialist, Booking.com
Metasearch
Leading travel accommodation and experiences marketplace
Job no longer available
Leading travel accommodation and experiences marketplace
1001+ employees
Job no longer available
1001+ employees
Company mission
To shape the future of travel through cutting edge technology, to make it easier for everyone to enjoy amazing experiences wherever they go.
Role
Who you are
- Minimum of 3 years of experience in digital marketing
- Proficient in English (written and verbal communication); knowledge of additional languages is a plus
- Basic understanding and practical experience with analytics and SQL
- Strong business acumen and familiarity with key digital marketing performance indicators (KPIs)
- Proven experience in managing external partnerships
- Experience using data visualization tools like Google Data Studio, Tableau or similar platforms
- Proficiency in Excel/Google Sheets
- Excellent project management skills with the ability to effectively prioritize tasks
- Strong stakeholder management and influencing abilities
What the job involves
- The Marketing Specialist role within the Metasearch Commercial team is pivotal for Booking.com's presence and success on major price comparison platforms
- Operating at the intersection of advertising strategy and the dynamic travel industry, this position requires a blend of analytical acumen, relationship-building skills, and project management expertise
- The primary focus revolves around the management of Cost-Per-Click (CPC) based advertising campaigns across leading Metasearch engines such as Tripadvisor, Trivago, Kayak etc., directly influencing Booking.com's Metasearch strategy and overall market competitiveness
- This position resides within the Global Performance Marketing Department
- Strategic Partnership Development: Cultivate strong relationships with Metasearch partners, focusing on communication, negotiation, and planning to meet financial goals, improve performance, and drive growth. Identify new product opportunities
- Campaign Performance Management: Manage advertising accounts and campaigns end-to-end, monitoring KPIs, optimizing ad spend for ROI, and collaborating with specialized teams (bidding, analytics, product/tech). Regularly report performance, analyze trends, and adapt strategies
- Project Leadership: Own Meta account-related projects from research and prioritization to implementation and results tracking. Requires strong organizational skills and cross-team communication
- Data-Driven Decisions: Use advanced analytics to identify optimization opportunities, prioritize initiatives, and translate insights into strategic adjustments
- Oversee the daily management of strategic advertising campaigns on meta search platforms
- Manage external stakeholder relationships with Metasearch partners
- Direct and manage projects end-to-end, including research, prioritization, stakeholder alignment, implementation, and outcome measurement
- Utilize data-driven insights to determine and prioritize tasks that maximize team and company value
- Collaborate with global and cross-departmental stakeholders, both internal and external
- Partner closely with the analytics team to refine advertising spend in alignment with defined KPIs
- Evaluate performance data and develop strategies to enhance business growth while maintaining return on investment (ROI)
- Generate and execute innovative digital marketing strategies and solutions
Our take
Booking.com has established itself as a leading digital travel company. The company reaps the benefits of its status in the market and is currently in a stronger position than its up-and-coming competitors such as Expedia, Trivago and Trip.com. Airbnb represents the sharing economy and acts as a disruptive force in this market but still has ways to go to compete with Booking.com.
In recent years, there has been considerable growth in the number of travellers wishing to travel more sustainably. And Booking.com is well positioned to attract these consumers, having introduced a Travel Sustainable badge on their platform which over 100,000 properties have achieved for their sustainability efforts.
The company was originally founded with a core focus on hotels, and the platform now offers more than 31M accommodation listings. It has also expanded into different services, including flights, car rentals, and attractions.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Health insurance
- Free access to Headspace for you and your loved ones
- Global Employee Assistance Program
- Meditation and Breastfeeding rooms at the office
- Booking Cares - 2 days per year to volunteer and learn
- Life insurance
- Disability insurance
- Pension plan
- Annual paid time off
- Parental leave - 22 weeks
- Grandparent leave - 10 days
- Care leave - 10 days
- Bereavement leave - up to 4 weeks
- Anniversary leave
- Working from Home Furniture and Ergonomic Support
- Working from Abroad - up to 20 days per year
- Discounts & Wallet credits to spend on our products
- Upgrade to Booking.com Genius Level 3
- Friends & Family Booking.com discount vouchers
- Free access to online learning platforms
- Development and mentorship programs to support career growth
- Access to trainings and workshops
- Team development opportunities
- Local discount programs
- Game rooms in offices
- On-site meals, coffee and snacks including vegan options
Company HQ
Nieuwmarkt en Lastage, Amsterdam, Netherlands
Leadership
Glenn Fogel
(CEO)Previously Vice President at Morgan Stanley. They joined Booking Holdings in 2000 and have held several high profile and executive positions since. They are currently the President and CEO
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