Vice President of Growth Marketing, Dashlane
$252-295k
+ Variable Component
More information about location
3+ days a week in office
Password manager app
Posted today
Password manager app
201-500 employees
Posted today
$252-295k
+ Variable Component
More information about location
3+ days a week in office
201-500 employees
Company mission
To make security simple for millions of organisations and their people.
Role
Who you are
- If you're passionate about driving measurable results, thrive in a fast-paced environment, and have a proven track record of scaling demand generation for B2B SaaS companies, particularly those serving diverse segments, we want to hear from you
- 15+ years of experience in marketing, with at least 7+ years in growth or performance marketing leadership roles at high-growth B2B or SaaS companies
- Proven track record of building profitable growth for a B2B brand and establishing new categories
- Proven track record of owning and scaling full-funnel growth strategies, spanning paid (e.g. , affiliates, syndication, influencers) , and organic (SEO, CRO, email/lifecycle, webinars, referral/partnership) programs
- Command of emerging AI capabilities and its application in growth marketing
- Deep expertise in data-driven marketing, experimentation frameworks (A/B, multivariate), and attribution modeling
- Strong command of martech and analytics tools (e.g., Marketo, Braze, Outreach, GA4, Amplitude, Segment, HubSpot, Iterable, Looker, Tableau)
- Experience managing large performance marketing budgets with a focus on optimizing CAC, payback, and LTV
- Demonstrated ability to hire, lead, and inspire high-performing teams across channel, creative, and technical functions
- A strategic thinker with an operator’s mindset, comfortable shifting from high-level planning to in-the-weeds execution
- Strong cross-functional leadership skills: adept at partnering with Sales, Product, Engineering, Creative, and Analytics
- Excellent communication and storytelling abilities, capable of influencing executive stakeholders and aligning teams
- Passion for innovation, curiosity about new tools and channels, and a bias for testing, learning, and scaling what works
What the job involves
- We're looking for a highly strategic and results-driven VP, Growth Marketing to lead our efforts in acquiring and retaining our multi-segment customer portfolio of enterprises, SMBs, and consumers
- This individual will be a key leader in our marketing organization, reporting to the Chief Marketing Officer (CMO), who will partner with Sales, Product and Customer Success in developing and executing comprehensive demand generation strategies that drive pipeline growth & consumer subscribers, accelerate sales cycles, and ultimately, increase revenue for our B2B and B2C segments
- You'll build, lead, and mentor a high-performing team, leveraging a deep understanding of the B2B buyer journey in the security and SaaS space, using modern techniques, AI and data driven strategies to optimize performance across all channels
- Own and scale the overarching B2B demand generation and growth marketing strategy for enterprise, SMB and consumer segments, aligning closely with sales goals and overall company objectives
- Design, implement, and optimize multi-channel demand generation programs (e.g., paid media, SEO/SEM, affiliates, content marketing, email marketing, webinars, events, account-based marketing (ABM)) to generate high-quality MQLs and SALs across our B2B segments
- Lead, mentor, and grow a team of high-performing growth marketing professionals, fostering a culture of innovation, accountability, and continuous improvement
- Implement and scale ABM strategies to target strategic enterprise accounts and accelerate deal cycles
- Design and execute a robust experimentation roadmap across landing pages, onboarding flows, pricing, and messaging to drive continuous improvement
- Partner closely with Sales, Product, Data, Engineering, and Brand to align initiatives, prioritize impact, and deliver seamless customer experiences
- Oversee the development of compelling persona based marketing content and assets that resonate with IT and security decision-makers at each stage of the buyer's journey, highlighting the value of Dashlane's Omnix™ platform and its unique security benefits
- Build a best-in-class growth technology stack, ensuring we have the right tools, automation, workflows and analytics infrastructure to scale effectively
- Define and track core metrics, reporting performance and insights regularly to executive stakeholders and influencing strategic decisions
- Manage and optimize marketing budgets to ensure efficient allocation of resources and our ability to deliver on ROI and payback targets
- Hire, coach, and develop a high-performing team, creating a culture of ownership, curiosity, and results
- Demonstrate a forward-thinking approach, proactively identifying emerging trends, industry best practices , and competitive landscape in the cyber security market
- Drive adoption of AI within growth marketing to scale our impact and improve efficiency and speed of operations work
Our take
The logins to our online accounts are constantly at risk of being hacked. For both individuals and businesses, cyberattacks are an invasion of privacy that can have both financial implications and cause damage to reputations. Creating more unique and secure passwords can then become harder to remember and more complicated to enter.
Dashlane is a web and mobile app that simplifies password management for people and businesses. It makes the internet easier by autofilling passwords, payments, and personal information. With 15+ million users from over 20,000 businesses across 200 countries currently using its software, the company continuously scans over 20 billion hack/breach records each day.
The company faces stiff competition from the likes of LastPass, 1Password, and Bitwarden. To stay price competitive in the market, Dashlane launched a reduced plan with the essential features and in 2023, launched the Dashlane Confidential SSO (Single Sign-On), further differentiating itself from its competitors. They also have innovative tools and a user-friendly interface which will help it stand out from the crowd.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
May 2019
$110m
SERIES D
May 2016
$25.9m
SERIES C
Total funding: $165.9m
Company benefits
- Mental health services through Spring Health and well-being days
- Mentorship program - select your mentor from our internal pool and continue your learning path!
- Comprehensive health coverage, including dependents
- Unlimited PTO
- Betterment 401(k) retirement plan
- Paid holidays and sick leave
- Donation matching program - give back to the community and support actions that lead to positive social impact under the historically marginalized communities
- Every donation will be matched by Dashlane, up to $500 per year
- Weekly lunch in the office and monthly happy hour
- Team buildings & seasonal social events and many more
Company HQ
Midtown Manhattan, New York, NY
Leadership
Jean Guillou
(Co-Founder)Having studied IT at CentraleSupélec, Jean co-founded Dashlane in April 2009, serving as Software Architect. Since June 2019, he has worked as VP of Engineering.
Guillaume Maron
(Co-Founder and VP of Engineering)Having been a Security Consultant at Solucom for 10 months, Guillaume co-founded Dashlane, first serving as Core Tech Architect. In 2014, they became VP of Engineering.
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