Director of Growth Marketing, Dashlane
$185-225k
+ Bonus and Equity
More information about location
3+ days a week in office
Password manager & credential security platform
Job no longer available
Password manager & credential security platform
201-500 employees
Job no longer available
$185-225k
+ Bonus and Equity
More information about location
3+ days a week in office
201-500 employees
Company mission
To make security simple for millions of organisations and their people.
Role
Who you are
- 10+ years of experience in enterprise marketing, with at least 3+ years in revenue or growth marketing leadership roles at high-growth B2B or SaaS companies
- Proven success driving profitable growth for enterprise products — ideally selling into CISO/CTO/CIO audiences and complex buying committees
- Proven track record of owning and scaling full-funnel enterprise demand programs spanning paid (e.g. , affiliates, syndication, influencers), and organic (SEO, CRO, email/lifecycle, webinars, referral/partnership)
- Deep expertise in data-driven marketing, experimentation frameworks (A/B, multivariate), and attribution modeling
- Strong command of latest and greatest martech and analytics tools (e.g., Marketo, Braze, Qualified, Tableau) to drive best in class demand generation, including emerging AI capabilities and their application to growth marketing
- Experience managing performance marketing budgets with a focus on optimizing CAC, payback, and LTV
- Demonstrated ability to hire, lead, and inspire high-performing teams across channel, creative, and technical functions
- A strategic thinker with an operator’s mindset, comfortable shifting from high-level planning to in-the-weeds execution
- Strong cross-functional leadership skills: adept at partnering with Sales, Product, Engineering, Creative, and Analytics
- Excellent communication and storytelling abilities, capable of influencing executive stakeholders and aligning teams
- Passion for innovation, curiosity about new tools and channels, and a bias for testing, learning, and scaling what works
What the job involves
- Dashlane is seeking a strategic, metrics-driven Director of Growth Marketing to own our global demand generation engine, with a focus on enterprise
- This role is responsible for driving the full-funnel marketing motion — from awareness and acquisition through to pipeline creation and opportunity conversion — for our GTM business
- You’ll also oversee a high-impact consumer growth channel, but the core priority is enterprise revenue growth. Reporting to the Chief Marketing Officer (CMO), you’ll lead a team of high performing individuals across paid media, lifecycle/email, B2B marketing operations, and website performance, working closely with Sales, Product and Customer Success to deliver measurable revenue impact
- Own and scale the integrated revenue marketing strategy across Enterprise and Consumer, aligning tightly with sales targets and company growth objectives
- Design, implement, and optimize multi-channel demand generation programs (ABM, search, display, SEO, content, events, email, affiliate, etc.) to drive high-quality pipeline and new consumer subscribers
- Partner with Channel and Product Marketing to develop co-marketing programs that increase channel-sourced pipeline and reseller impact
- Oversee and optimize media, OPEX, and MarTech investments to hit efficiency targets like CAC, LTV, and payback windows
- Own Dashlane’s website strategy and performance — supporting brand evolution, conversion, and eCommerce goals
- Lead customer-facing go-to-market communications across email, paid, and web for launches and product education
- Develop a continuous experimentation and insights roadmap to evolve strategy, improve conversion, and keep pace with long-term growth goals
- Introduce and scale AI-driven workflows to accelerate execution and increase program performance
- Lead, mentor, and grow a high-performing revenue marketing team while fostering a culture of ownership, collaboration, and measurable impact
Our take
The logins to our online accounts are constantly at risk of being hacked. For both individuals and businesses, cyberattacks are an invasion of privacy that can have both financial implications and cause damage to reputations. Creating more unique and secure passwords can then become harder to remember and more complicated to enter.
Dashlane is a web and mobile app that simplifies password management for people and businesses. It makes the internet easier by auto filling passwords, payments, and personal information. With 15+ million users from over 25,000 businesses across 200 countries currently using its software, the company continuously scans over 20 billion hack/breach records each day.
The company faces stiff competition from the likes of LastPass, 1Password, and Bitwarden. To stay price competitive in the market, Dashlane launched a reduced plan with the essential features and in 2023, launched the Dashlane Confidential SSO (Single Sign-On), further differentiating itself from its competitors. They also have innovative tools and a user-friendly interface which will help it stand out from the crowd.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
May 2019
$110m
SERIES D
May 2016
$26.3m
SERIES C
Total funding: $166.3m
Company HQ
Midtown Manhattan, New York, NY
Leadership
John Bennett
(CEO)Prior to joining Dashlane in 2023, Jon was the CEO of Cordance. He also served as the SVP & General Manager of Identity and Access Management Business at LogMeln and as a Senior Product Line Director at Citrix Systems.
Frédéric R.
(CTO)Frédéric has been at Dashlane since 2015, joining as CTO. He also held the role of PResident Dashlane SAS (France) from 2017-2021. Prior to Dashlane, he was the Head of Software Development at Betclic Everest Group.
Dhiraj Kumar
(CMO)Dhiraj joined Dashlane in 2021 as CMO. Prior to this, he was VP of Growth Marketing at BlueVine and a Senior Director of Marketing at PayPal.
David L.
(CFO)David joined Dashlane in 2016 as CFO. Previously he was CFO & SVP of Business Operations at MakeSpace, CFO at Fab, and CFO & EVP of Business Operations at KickApps.
Christophe Frenet
(CPO)Christophe joined Dashlane in 2025 at CPO. Prior to this, he was CPO at Botify, VP of eCommerce at Future, and VP of Performance Marketing & Community/Product Management & Performance Marketing at Purch.
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