Social Media & Brand Content Senior Manager, Away

$140k

This role is eligible to participate in Away’s Annual Company Performance Incentive Bonus Plan, the terms of which are determined at the discretion of the company + Equity Grant

Senior and Expert level

New York

4 days a week in office (Soho, NY)

Luggage for the modern traveller

Be an early applicant

Luggage for the modern traveller

501-1000 employees

B2CRetailTravelLifestyleFashioneCommerce

Be an early applicant

$140k

This role is eligible to participate in Away’s Annual Company Performance Incentive Bonus Plan, the terms of which are determined at the discretion of the company + Equity Grant

Senior and Expert level

New York

4 days a week in office (Soho, NY)

501-1000 employees

B2CRetailTravelLifestyleFashioneCommerce

Company mission

To transform travel to inspire people to get Away more and see more of the world.

Job

Company

Role

Who you are

You have substantial experience and expertise in social media, brand content, or creative strategy roles with experience at the Manager level or above
You have proven success in building culturally resonant brand campaigns that spark brand impressions, conversion, and conversation
You have deep knowledge of the social landscape, platform ecosystems, and creator economy
You have experience leading innovative content strategies that blend brand storytelling with entertainment
You have a portfolio or track record of content that has achieved cultural relevance (viral moments, buzzworthy campaigns, social-first collaborations)
You have exceptional creative instincts, with the ability to ideate and direct high-quality, top-performing content
You have strong leadership, communication, and cross-functional collaboration skills
You respect data and have a keen ability to analyze and translate results into action
You are customer-obsessed—you understand our customers and how to engage them in social channels
You have exceptional storytelling skills that bring passion, energy, and inspiration to the forefront
You obsess over how our brand shows up and have exceptionally high personal and team standards
You have exceptional budget management capabilities—with laser-sharp budget allocation and optimization, and the ability to build the business case for spend
You’re creative and innovative; you love to build great new things that are fresh and unique while staying on brand
You’re agile, and motivated by a fast-paced and ever changing environment
You’re passionate about transforming travel for all (but that’s a given!)

What the job involves

We are hiring a Social Media & Brand Content Senior Manager to join our Brand Marketing team
This position reports to the Vice President of Brand Marketing and takes Away further by steering our social and storytelling strategy, driving cultural relevance, and creating brand entertainment that resonates deeply with our audiences
You’ll define the overarching social vision and roadmap, ensuring our brand leads culture rather than follows it
You’ll identify cultural trends, moments, and conversations to create timely, relevant content that drives brand affinity
You’ll oversee an editorial calendar that incorporates overall social media strategy
You’ll produce and execute upon a real-time marketing approach that allows the brand to show up authentically and during key cultural events and moments
You’ll use data-driven insights to refine content strategies and identify new opportunities for audience growth
You’ll continuously evaluate platform shifts to optimize posting cadence, creative formats, and audience engagement strategies
You’ll work in lock-step with the paid media team to ensure a 360-degree approach to social media marketing
You’ll own the voice, tone, and personality of the brand across all social channels (Instagram, TikTok, YouTube, emerging platforms)
You’ll lead the creation of social-first content series, campaigns, and brand entertainment initiatives
You’ll collaborate with internal and external partners to bring scroll-stopping concepts to life
You’ll leverage storytelling formats that span video, audio, live, and interactive experiences to push the boundaries of what brand content can be
You’ll experiment with emerging content types to keep the brand ahead of trends
Our working hours are 9am-6pm et

Application process

Deadline to Apply: 16 August 2025 at 02:00 BST

Our take

Away took on a market that was being ignored by everyone else - luggage - and it's had great success bringing innovation to a product that has been unchanged for decades. With simple touches like adding a mobile charging pack inside the suitcase, it has given luggage a big overhaul, and has survived through both a global pandemic and controversial former CEO.

The company, now headed by co-founder Jen Rubio, spent some time revamping its core business and working on its workplace culture, and has successfully grown its internal infrastructure and retail presence in the last couple of years. In 2022 it partnered with United - its first partnership with a major airline - to provide customers with onboard amenity kits, which represents another step in the company's impressive return to form.

Steph

Company Specialist at Welcome to the Jungle

Insights

Led by a woman

Top investors

65% female employees

11% employee growth in 12 months

Glassdoor (3.5)

Trustpilot (1.7)

Company

Funding (last 2 of 6 rounds)

Jun 2020

$35m

LATE VC

May 2019

$100m

SERIES D

Total funding: $216m

Company benefits

Stock options
Paid Time Off
Health coverage
401(k)
Family leave
We provide the conditions for you to achieve remarkable things

Company HQ

SoHo, New York, NY

Leadership

Jen Rubio

(CEO)

Trustee of the Whitney Museum of American Art. Previously Head of Social Media at Warby Parker, and Global Head of Innovation for AllSaints.

Salary benchmarks

We don't have enough data yet to provide salary benchmarks for this role.

Submit your salary to help other candidates with crowdsourced salary estimates.

Share this job

View 1 more job at Away