Senior Manager of Digital Diagnostics Marketing, PathAI

• We’re seeking a candidate with a background in product marketing or management, preferably with experience in marketing of software tools to diagnostic laboratory audiences (clinical and/or research)
• Bachelor's degree required; MBA or advanced degree preferred
• Significant experience in product marketing with experience in brand management or digital marketing in the healthcare field; or MBA with 4+ years of experience in product marketing and/or brand management in the healthcare field
• Proven ability to craft engaging content across diverse customer segments
• Strong writing skills, with the ability to simplify complex concepts and produce high-quality written content
• An eye for design based on extensive experience creating collateral and/or communications tools that are visual in nature
• Strong communication skills and the ability to have a confident presence with internal and external stakeholders
• Experience managing multiple projects independently and liaising confidently with stakeholders
• Experience creating design content or guiding the creation of design content
• Analytical skills, with proficiency in qualitative and quantitative data analysis to inform marketing strategies
• Demonstrated experience in cross-functional collaboration and managing internal and agency relationships, including brief development and creative evaluation

Desirable

• The Senior Manager, Digital Diagnostics Marketing will lead Product Marketing for our Digital Diagnostics business, providing software and AI solutions to pathology labs
• Understand the research and technologies that PathAI offers and the value proposition across customer segments with an ability to articulate easily to those with a basic level of understanding
• Create and execute launch plans for new Digital Diagnostics customer-facing product(s) or service(s) in partnership with Digital Diagnostics Product and Commercial teams including target customer identification, key messages, go-to-market plan, and market growth pathways
• Create PathAI's marketing and communication strategy for Digital Diagnostics-related industry conferences and external communications, in partnership with relevant stakeholders
• Develop sales pitch collateral for the Digital Diagnostics Commercial team to secure new business and/or maintain a pipeline of projects with existing customers
• Track and summarize key competitive activities, implications, and recommendations
• Design and execute market research or customer research projects to uncover unmet needs, whitespace, or new perceptions to inform marketing strategies and executions; includes management of PathAI pathologist advisory board members
• Drive marketing channel selection, investment, and digital metrics reporting in partnership with internal stakeholders
• Identify opportunities to achieve sales targets through marketing tactics
• Plan and execute on press releases and media engagement, as well as marketing campaigns across multiple channels, in partnership with third-party partners
• Write, manage, and edit copy for internal collaborators for a variety of content needs such as website, collateral, campaigns, internal/external communications, and more