Digital Marketing Specialist, Etsy
Display Ads
$100-130k
More information about location
eCommerce platform for handcrafted goods
Be an early applicant
eCommerce platform for handcrafted goods
1001+ employees
Be an early applicant
$100-130k
More information about location
1001+ employees
Company mission
To keep human connection at the heart of commerce.
Role
Who you are
- 2 to 4 years of proven success leading all aspects of large-scale digital ad campaigns (GDN, DV360, or MSAN preferred) against specific goals. We are looking for a strong foundation and high growth potential, not a long tenure running the same channel
- Platform Familiarity: Hands-on experience with display ad platforms (e.g. Google Ads, Microsoft Ads) and/or feed-based marketing channels; search experience (Google or Microsoft) is a strong adjacent fit. Fluency in the fundamentals (CPC, CPM, ROAS) expected
- Ownership Mentality: You will act as the "CEO" of the Display program, owning it end to end and balancing long-term vision with short-term optimizations. Strong critical thinking paired with a bias toward action to navigate a constantly evolving landscape
- Extreme Attention to Detail: You take pride in precision and double-checking your work, because a small error can have an outsized impact on a campaign or channel
- Strong Analytical Drive: Comfort getting into the data yourself, including entry-level SQL, sophisticated attribution models (multi-touch, LTV, frequency), and major analytics platforms (Google Analytics, Looker, Tableau). Fluency with AI tools (e.g. Claude, Cursor) to accelerate analysis and code, with the judgment to QA the output
- Technical & Platform Depth: Experience with product catalogs of 1M+ SKUs and identifying high-impact feed optimizations, plus marketing technology platforms such as MMPs (e.g. AppsFlyer, Branch) and CDPs (e.g. Segment, LiveRamp)
- Collaborative Communicator: Ability to communicate operational realities, timelines, and technical requirements to cross-functional partners clearly and proactively, while juggling multiple requests to hit campaign launch deadlines
- Scrappy & Curious: A proactive, fast learner who isn't afraid to click around a new platform or dig into documentation to solve a problem. Process-driven and constantly looking to minimize waste and address inefficiencies
What the job involves
- Etsy's mission sets us apart, keeping commerce human and building something that supports real human sellers. We pair that mission with a high-ownership, high-velocity culture. On the Demand Generation team, you'll work closely with product, engineering, data, and finance to shape the vision and roadmap for Etsy's display ads program
- Display is a high-visibility channel: if you deliver at a high level here, your impact shows up directly in Etsy's growth. We're looking for the right person to grow fast alongside the program
- Campaign Build & Execution: Build, launch, and QA campaigns, including creative tracking, catalog updates, audience implementation, and pixel/tag checks
- Feed & Catalog Management: Oversee and optimize large-scale product feeds and their DPA ad campaigns through automated ad solutions
- Bid & Budget Optimization: Implement bid and budget optimizations to maximize performance within a fixed efficiency constraint
- Performance Monitoring: Monitor real-time performance dashboards, flag anomalies, log fixes with the broader team, and share platform-level reporting summaries
- Platform Hygiene: Maintain platform hygiene through UTMs, naming conventions, and block-lists, documenting every change for auditability
- Continuous Improvement: Contribute to broader team improvements by logging lessons learned and proposing ways to increase efficiency and scalability
- Cross-Functional Collaboration: Collaborate with cross-functional partners across product and engineering, data analytics, and strategic finance to shape the vision and roadmap for Etsy's display ads program
- Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law
Our take
Created as an alternative to more corporate eCommerce sites, Etsy is a peer-to-peer (P2P) website where users buy and sell handmade crafts, vintage items, art and photography. The online marketplace works similarly to Amazon and eBay, only with an emphasis on unique items rather than mass-produced merchandise.
Since its IPO in 2015, it has managed to hold its own in an increasingly competitive eCommerce industry, including from Amazon's handmade section that launched in 2015. Further, by providing sellers with ownership over pricing and branding, the site is attractive for those wanting to set up a business on an established platform.
However, the seller-side of Etsy is not without problems. A hike in transaction fees and the introduction of mandatory marketing fees for artists with high turnovers created significant discontent amongst sellers. Despite this, Etsy continues to connect artists and consumers, attracting shoppers with its message of extraordinary, handmade and affordable products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2012
$40m
LATE VC
Aug 2010
$20m
SERIES E
Total funding: $91.7m
Company benefits
- Equity (offers vary by country)
- Performance bonuses
- Paid gender neutral parental leave
- Adoption and family planning
- Back-up care
- Volunteer time off
- Donation matching
- Employee resource groups
- Global virtual events
- Employer paid health benefits
- Fitness benefits
- Wellness programming
- Mental health benefits
- 401K matching/Pension contributions
Company HQ
Downtown Brooklyn, NY
Leadership
Josh Silverman
(CEO)Previously senior executive at eBay, CEO of Shopping.com, CEO of Skype and President of Consumer Products & Services at American Express.
Salary benchmarks
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