Marketing Lead, Source.ag
€73-80k
AI for agriculture
Be an early applicant
AI for agriculture
101-200 employees
Be an early applicant
€73-80k
101-200 employees
Company mission
To grow a prosperous and healthy community connecting food, fun, tech, and farming.
Role
Who you are
- This is a strategic and hands-on role, perfect for someone who enjoys both setting direction and rolling up their sleeves
- 5+ years of experience in marketing roles, including at least 1-2 years in a lead or managerial position
- A holistic approach to marketing: able to connect brand, content, campaigns, and customer experience into a unified, results-driven strategy
- Experience with Account-Based Marketing (ABM)
- Able to art direct or brief creatives effectively
- Early adopter of AI tools that enhance marketing workflows and improve efficiency
- Experience with analytics tools (Google Analytics 4, Hotjar, Linkedin Ads Analytics, CRM analytics, etc.)
- Digital Marketing expertise, working knowledge of digital channels (SEO, paid media, email marketing, social, etc.)
- Campaign planning & execution, designing and running multichannel campaigns
- Strong strategic thinking paired with hands-on project management skills
- Experience in a fast-paced startup or scale-up environment
- Excellent stakeholder management skills; confident working closely with senior management
- Familiarity with Salesforce and Pardot (or similar CRM/marketing automation platforms) is a strong plus
- Fluent in English, Dutch speaking is a requirement
What the job involves
- As we grow, we’re looking for a Marketing Team Lead to take the reins on our marketing strategy, execution, and team leadership
- As our new Marketing Team Lead, you will drive our marketing efforts forward, leading brand and content strategy, campaign execution, and product marketing initiatives while managing a small but high-performing team
- You’ll collaborate closely with leadership, sales, and product to build a strong brand presence, customer engagement, and account retention
- Spearhead our marketing function, ensuring every initiative aligns with our overarching company vision and delivers measurable growth
- Architect and execute a cutting-edge marketing strategy that propels Source.ag towards its ambitious targets
- Lead the charge in planning and executing high-impact campaigns across diverse channels – digital, events, account-based marketing, and product launches
- Spearhead our presence at key industry events and orchestrate exclusive engagements that forge lasting relationships
- Cultivate strong collaborations with internal teams, fostering a creative environment laser-focused on achieving tangible results
- Collaborate with external experts (e.g., video production, web agencies) to deliver exceptional, high-quality content that resonates
- Drive marketing efficiency through our operations platform (Pardot/Salesforce), leveraging campaign automation and nurturing programs to maximize impact
- Stay ahead of the curve in marketing trends and technologies, proactively identifying opportunities for improvement and optimization
- Champion the integration of AI-powered tools, including LLMs, to revolutionize content creation, campaign automation, and performance analysis, unlocking new levels of efficiency
- Own our website presence (via CMS), transforming data-driven insights from marketing analytics into winning strategies
Our take
Dutch agtech Source.ag installs AI-powered indoor farms in order to democratise access to sufficient fruit and vegetables whilst using fewer resources. Given that almost 45% of people worldwide do not have access to enough fruit and veg, this is a sizable problem to address.
As the climate crisis worsens, the company's services are in high demand, as indoor farms are essential in providing higher food security under increasingly challenging weather conditions. Source's hi-tech farms are able to protect crops against extreme heat, cold, rainfall or pests.
The company continues to invest in the development of its software that is making greenhouses smarter, whilst also onboarding new customers and expanding partnerships. It is well-funded, which has enabled accelerated product development and supported the expansion of commercial collaborations.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Jun 2023
$4m
SERIES A
Feb 2023
$23m
SERIES A
Total funding: $37m
Company HQ
Sloten en Riekerpolder, Amsterdam, Netherlands
Leadership
Rien Kamman
(Co-Founder & CEO)Previously acted as Associate Director of Data Science for BCG GAMMA and as the Principal for Boston Consulting Group.
Ernst van Bruggen
(Co-Founder & CPO)Previously spent over five years at McKinsey & Company, eventually acting as Engagement Manager.
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