Marketing Operations Specialist, Quantcast
CA$83.8-97.5k
+ Performance bonus, equity
Audience insights & real-time advertising
Job no longer available
Audience insights & real-time advertising
201-500 employees
Job no longer available
CA$83.8-97.5k
+ Performance bonus, equity
201-500 employees
Company mission
To radically simplify open internet advertising.
Role
Who you are
- 3-5 years of experience
- Enterprise MarTech Expertise: Deep, hands-on administrative experience running complex workflows, list segmentations, and operational tracks in Marketo (or equivalent enterprise platforms). Marketo certification is a plus
- Strong CRM Proficiency: Confident navigating Salesforce to trace lead lifecycle data, manage data fields, audit sync logic, and build custom tracking dashboards
- Strategic & Analytical Mindset: Highly numbers-driven and comfortable utilizing Excel, Sigma, or data visualization tools to isolate metrics, calculate pipeline velocity, and analyze ROI
- Process Excellence & Attention to Detail: Obsessed with organizational scalability. You have an acute eye for diagnosing a broken routing loop, an orphaned form, or data inaccuracies, and you possess the skill to re-engineer the process for long-term sustainability
- Cross-Functional Influence: Exceptional written and verbal communication skills. You are confident presenting complex data or operational frameworks to commercial leaders, managing pushback from stakeholders, and driving alignment across teams
- Industry Experience: A solid baseline understanding of the digital advertising ecosystem, programmatic media, or ad tech frameworks is highly preferred
What the job involves
- As our Marketing Operations Specialist, you are a critical driver of our marketing infrastructure and execution engine
- You work semi-autonomously to manage complex lead flows, optimize database operations, and unlock team efficiencies through automated AI workflows
- Beyond running day-to-day operations, you serve as a subject matter expert and consultative partner to Commercial and Sales leadership, proactively identifying operational friction and implementing scalable solutions that support our broader go-to-market objectives
- Marketing Automation Ownership: Act as a system administrator and core owner within Marketo. Autonomously manage end-to-end email campaign operations, including emails, webinars, nurture flows, and event list uploads
- Funnel Optimization & Handoff: Guard the lead funnel end-to-end. Establish and hold Sales and SDR teams accountable to strict speed-to-lead SLAs, proactively identifying and resolving drop-off points between marketing qualification (lead scoring) and sales opportunity stages
- Advanced Routing & Data Governance: Take ownership of lead routing engines (e.g., LeanData rules and CRM sync logic) to eliminate gaps. Maintain exceptional database hygiene, advanced data normalization, and continuous compliance across strict global privacy standards (CASL/GDPR)
- Web Assets: Partner with core teams to build, optimize, and maintain responsive landing pages, forms, and strict UTM parameter tracking architecture
- AI Workflow & Reporting Cadences: Assist with report building, list creation, and the implementation of internal AI workflows to streamline repetitive operations
- Agile Project Management: Own and structure the marketing operations framework on Asana. Prioritize multi-stakeholder project tracks, manage timelines, and build structured, repeatable documentation to streamline global operations
- A World-Class Tech Stack: Direct ownership and growth opportunities within a robust GTM architecture, including Marketo, LeanData, ZoomInfo, Sigma, G2, Outreach, and emerging AI tools
- Leadership Track & Mentorship: Regular exposure to senior leadership (CMO/ELT) and a clear path toward strategic management competencies within a fast-moving, challenger environment
Our take
Third-party cookies are on the out following Google’s announcement they will no longer be allowed on Chrome. This has dealt a blow to advertisers, who are now looking for alternative ways of targeting potential customers. Quantcast is one of the companies offering a promising alternative, using AI-driven technology to facilitate advertising based on internet traffic.
This has given Quantcast a new and unexpected injection of interest. Moreover, this long run-up has given them time to develop a product with unparalleled data accuracy and a rich raft of features that puts it head-to-head with Google Analytics.
They are also ahead of the pack in adopting a privacy-first approach, including the appointment of new Chief Privacy Officer Min-Jae Lee. With privacy regulations currently disjointed but developing fast, this appointment will help Quantcast stay a leading and trusted organization in the field.
The company was boosted by an acquisition in 2023 from mobile-first tech giant InMobi. Since then, the company has remained focused on the development and launch of new leading AI-driven products. If Quantcast can continue to deliver innovative capabilities, and inspire client confidence with its regulatory compliance, it is well insulated against the sector-wide changes anticipated over the years ahead.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-20% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2011
$8m
SERIES C
Jan 2010
$31.6m
SERIES C
Total funding: $65.3m
Company benefits
- Comprehensive healthcare benefits
- Generous vacation & time off policies
- Hybrid working from anywhere weeks (WFA)
- Mobile phone benefits
- Group life insurance & income protection
- Retirement savings plans
- Mental wellbeing support program
- Wellbeing program including resources and events
- Learning + development opportunities
- Referral bonus program
- Stock/share option grants
- Catered lunches & stocked kitchens
- Commuter benefits
- Employee discounts platform
- Employee discounts platform
- Parental benefits
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Konrad Feldman
(Co-Founder & CEO)Prior to co-founding Quantcast, Feldman co-founded Searchspace (now Fortent). Prior to Searchspace, Feldman was a Research Fellow in the Intelligent Systems Laboratory at University College London.
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