Product Marketing Manager, Turnitin
Trust, Privacy and AI
Plagiarism detection software
Be an early applicant
Plagiarism detection software
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To ensure the integrity of global education and research.
Role
Who you are
- The ideal candidate has 5–7 years of experience in product marketing, product management, technology marketing, or a related field, preferably within B2B SaaS, education technology, enterprise software, or another highly regulated or trust-sensitive environment
- 5–7 years of experience in product marketing, product management, technology marketing, or a related B2B SaaS role
- Demonstrated ability to translate highly technical or regulated topics into clear, compelling customer-facing communications
- Experience partnering with Product, Engineering, Security, Legal/Privacy, Sales, and Customer Success organizations
- Strong understanding of SaaS data privacy and security concepts; familiarity with AI governance, responsible AI, and accessibility is highly desirable
- Experience developing sales enablement programs, messaging frameworks, FAQs, competitive materials, or customer-facing product documentation
- Strong written and verbal communication skills with the ability to communicate effectively with both technical and non-technical audiences
- Comfortable navigating topics where technical capabilities, regulatory requirements, customer expectations, and market positioning intersect
- Ability to build credibility with technical and legal subject-matter experts while maintaining a strong customer and commercial perspective
- Must be able to regularly flex schedule across global time zones to further One Team collaboration and execute within a global function
- At Turnitin, we recognize it’s unrealistic for candidates to fulfill 100% of the criteria in a job ad. We encourage you to apply if you meet the majority of the requirements because we know that skills evolve over time. If you’re willing to learn and unleash your potential alongside us, join our team!
What the job involves
- The Product Marketing team at Turnitin is curious, customer-centric, data-driven, and collaborative. We’re responsible for the global go-to-market strategy for Turnitin’s portfolio of academic integrity and assessment solutions. The team collaborates cross-functionally with product management, corporate marketing, demand marketing, and global sales to develop positioning and messaging, content assets, campaigns, and sales tools in support of product revenue and customer engagement goals. The team is also responsible for competitive analysis and positioning
- We are seeking an experienced Product Marketing Manager to lead how we communicate our approach to data privacy, security, AI and data use, and accessibility to customers and the broader market
- This role sits at the intersection of Product, Security, Privacy/Legal, AI, Accessibility, Sales, and Marketing. You will translate complex technical and policy topics into clear, credible, customer-friendly messaging that builds trust and helps customers understand how we protect their data, use AI responsibly, and design accessible products
- Develop and maintain clear market-facing positioning and messaging for data privacy, security, AI data use, responsible AI practices, and accessibility across our product portfolio
- Communicate How We Use Customer Data: Clearly articulate how customer and user data is collected, processed, stored, protected, retained, and used within our products, partnering closely with Privacy, Legal, Security, and Product teams to ensure accuracy
- Lead AI Transparency Communications: Own customer-facing communications explaining where and how AI is used across our products, what data AI features access, how that data is handled, and whether and under what circumstances customer data is used to train or improve AI models
- Maintain External Trust & Transparency Resources: Own and continuously improve external-facing web content and resources that provide customers with easy-to-understand information about our security, privacy, AI, data-use, and accessibility practices
- Translate Technical Concepts for Customers: Turn complex security architectures, privacy practices, AI technologies, accessibility standards, and regulatory requirements into language that customers, educators, administrators, procurement teams, and business leaders can readily understand
- Enable Sales and Customer-Facing Teams: Develop training, playbooks, FAQs, objection-handling guidance, presentations, and talk tracks that help Sales, Customer Success, and other customer-facing teams confidently discuss security, privacy, AI data use, and accessibility
- Support Customer and Procurement Conversations: Partner with Sales, Security, Privacy, Legal, and Product teams to address common customer questions and concerns arising during evaluations, procurement processes, security reviews, and renewals
- Create a Consistent Source of Truth: Establish and maintain approved messaging so that Product, Marketing, Sales, Customer Success, Legal, Privacy, and Security communicate consistently about these topics
- Partner on Product Launches: Ensure new products and features—particularly those involving AI or new uses of customer data—have appropriate trust, privacy, security, and accessibility messaging as part of launch readiness
- Drive Proactive Customer Communication: Identify emerging topics that may create customer questions or concerns and develop proactive communications before they become barriers to adoption or renewal
- Monitor the Market and Regulatory Landscape: Stay informed about evolving expectations and regulations related to AI, privacy, security, and accessibility and help translate those developments into implications for product positioning and customer communication
- Represent the Voice of the Customer: Bring recurring customer questions and concerns back to Product, Security, Privacy, Legal, and Accessibility teams to influence product decisions, policies, documentation, and roadmap priorities
- What success looks like:
- Customers can quickly understand how we protect their data, how AI is used in our products, whether their data is used to train AI models, and how we approach accessibility. Sales and Customer Success teams can confidently answer these questions without unnecessarily escalating routine inquiries, and our external communications consistently reinforce trust in our products and company
Our take
Turnitin has a global reputation for being one of the best plagiarism detection software's on the market. It’s well-earned, too. Besides simple paraphrasing plagiarism, its software also employs sophisticated techniques like identifying macro replacement and analysing metadata to weed out essay mill papers.
Academic plagiarism has become increasingly complex over the years, exacerbated in part by the COVID period of online schooling, and in part by a skyrocketing rise in computer literacy and plagiarism tricks. Software like Turnitin is therefore playing an increasingly crucial role in maintaining academic integrity. Additionally, it helps understaffed institutions ease the burden placed on a teaching workforce which are, in some regions, perilously close to collapse.
Turnitin is not without its issues, however. Some institutions lean too heavily on the software, and essay mills have begun using Turnitin software to prove product authenticity. Historically, Turnitin has neatly addressed these problems by releasing new or improved capabilities including Chat GPT screening updates in 2023. If it can continue to demonstrate remarkable competence and proactive development in this regard, Turnitin’s glowing reputation seems assured.
Freddie
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Company benefits
- Social impact programs
- Charity donation matching
- Paid volunteer days
- Employee Resource Groups
- Great Place To Work community
- Virtual and in-person team events
- Tuition reimbursement
- Action & Ownership recognition
- Focused development plan
- Access to LinkedIn Learning
- Annual learning festival
- Remote-first working arrangements
- Mental health & coaching support
- Wellness/Home office allowance
- Company & national holidays
- Self-care days
Company HQ
Downtown, Oakland, CA
Leadership
Chris Caren
(CEO)Held a number of senior positions at major corporations, including serving as a GM at Microsoft, and a board member at Avetta, Liaison International, Illuminate Education, and The IRONMAN Group. They are additionally a member of YPO and chairman of Procare Solutions.
Share this job
View 12 more jobs at Turnitin