Senior CRM Executive, Beryl

£38k

Braze

Junior and Mid level

London

3+ days a week in office (Shoreditch, London)

Micromobility for hire

Job no longer available

Micromobility for hire

101-200 employees

B2CSustainabilityTransportMobility

Job no longer available

£38k

Braze

Junior and Mid level

London

3+ days a week in office (Shoreditch, London)

101-200 employees

B2CSustainabilityTransportMobility

Company mission

To remove the barriers that exist to cycling in cities.

Job

Company

Role

Who you are

2-3 years experience of CRM marketing experience
Proficiency in marketing automation tools, e.g., Braze
Experience in designing and implementing effective customer lifecycle management strategies aimed at driving long-term engagement and loyalty
Strong communication and collaboration skills
High attention to detail and accuracy
Data and results-driven individual

What the job involves

At Beryl, we are hiring for a new role in our Marketing team as we’re starting to build out our CRM strategy; and we need your help to manage this and to make our CRM customer comms best-in-class
The Senior CRM Executive will own, shape and deliver an effective communications strategy for Beryls’ users: from engaging and exciting scheme launches to testing and building our lifecycle communications, to promoting offers and discounts
We’re problem solvers - we work with our Product, Tech, Analytics and UX teams to define and execute the strategy for product and marketing customer comms, across multiple channels (email, push notifications, in-app messages)
Develop and manage our CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives
Utilise data-driven insights to segment our customers effectively, ensuring that each segment receives tailored and relevant communication and offerings
Design and implement effective customer lifecycle management strategies to drive long-term engagement and loyalty through continuous optimisation
Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer’s lifecycle journey
Make sure all comms are in line with CRM best practices, compliance requirements, through appropriate channels and without errors
Manage internal stakeholders (Product Managers, UX, Designers, Copywriters, Engineers, Analysts)
Responsible for email calendar management, deliverability and monthly reporting

Salary benchmarks

Our take

There is a big trend towards cycling and urban mobility solutions in general, with many bike and scooter sharing brands coming to market over the last few years. Beryl started out by producing a bike light, seeing early success when London's fleet of sharing bikes ran by TFL adopted the lights.

They have now produced a bike of their own and have expanded their mission from bike lights to providing infrastructure for cities to run shared bike schemes. Beryl is working closely with cities rather than pursuing hyper-aggressive expansion (like bike-sharing companies Mobike or Ofo in London, who have either pulled out of the city or dramatically reduced their coverage), which has given them the edge in building a more sustainable business in the space.

Beryl is strategically extending its services in locations across the UK where it has seen popularity, such as in Hereford. Further, recent e-scooter legislation from the UK government means that e-scooters could become legal on the roads. If this goes ahead, the market for the company will significantly widen and Beryl's customers will have another sustainable way to get around cities.