SMB Account Executive, HoneyBook

• Full-cycle closing experience — can run a deal start to finish without a fully defined process handed to them
• Comfortable in ambiguity; builds structure rather than waiting for it
• Strong communicator: demos product, handles objections, adapts pitch based on what they're learning
• Competitive, metrics-driven, self-starter who builds their own pipeline and follows up without prompting
• AI-forward: uses AI tools proactively to work faster/smarter, not just when told to
• No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually curious environment and have relevant experience, we encourage you to apply

Desirable

• This role sits at the center of one of HoneyBook's biggest company priorities, and if you're energized by ambiguity — if you'd rather build the playbook than be handed one — it's the right moment to join
• This isn't walking into an established territory with a defined call region waiting for you
• It's a genuine growth opportunity where what you build has a direct impact on how the company scales
• The strategy is set, the campaigns are live, and the infrastructure is being built in real time
• You'll have real ownership, real visibility, and a direct line between your work and company growth
• You'll manage a mix of inbound and outbound activity, working warm leads while also prospecting net-new targets in priority markets
• You'll be running multiple deals at once, closing with urgency, and building the processes that make it all repeatable — including having a real voice in shaping how we sell and onboard as we scale
• Run tailored product demos for target verticals, speaking directly to their specific workflows and pain points — you'll develop your own point of view on what resonates and sharpen it with every conversation
• Own the full cycle from first touch to closed deal — and bring the pattern recognition to help us refine it. What's working, what's slowing things down, and where the cycle should evolve are inputs we want from you
• Qualify leads and route closed deals to the right onboarding path — and actively contribute to how those paths are defined. Right now, high-value accounts go to a dedicated CSM while lower-value deals move toward hybrid or self-serve, but how we draw those lines will be shaped in part by what you're seeing on the ground
• Own the outbound playbook — not just execute it. You won't be handed a proven process — you'll be the one who builds it, tests it, and iterates until it's something scalable
• Use AI tools as a core part of how you work — from managing your pipeline to uncovering new processes that make you faster and sharper. You're expected to bring curiosity and initiative here, not wait to be told what to use
• Surface trends across your deals and bring structured feedback to the product team — you're on the front lines, and the insights you develop matter