Product Marketing Manager, Castor

• Proven experience in B2B product marketing (4+ years), preferably in life sciences, SaaS, or health
• Strong collaboration skills—ability to align marketing, sales, and product teams
• Data-driven mindset—experience leveraging analytics to inform decisions
• Ability to operate autonomously—can drive initiatives without heavy oversight

Desirable

• We are looking for a Product Marketing Manager to drive product positioning, go-to-market strategy, and sales enablement
• This role is crucial in bridging marketing, sales, solutions, and product teams—ensuring our messaging resonates with customers, supporting sales efforts, and leading strategic product launches
• This is a key strategic function that will shape how Castor’s products are perceived, adopted, and used by researchers worldwide
• Your work will have a direct impact on revenue, sales performance, and market positioning. If you’re looking to take ownership of product marketing in a high-growth, mission-driven company, this is your opportunity
• Develop product positioning, messaging, and value propositions tailored to key audiences
• Create customer personas and competitive differentiation strategies
• Align marketing, sales, and solutions teams around a unified product strategy
• Lead GTM planning and execution for new products, features, and updates
• Define launch objectives, target audiences, and campaign strategies
• Work cross-functionally to ensure seamless execution and strong adoption
• Develop sales enablement materials (presentations, product demo content, competitive battlecards, case studies)
• Partner with sales and solutions teams to ensure they have the right tools and messaging to close deals
• Advocate for the customer voice, ensuring insights are reflected in marketing content and product strategy
• Develop high-impact product content (web content, whitepapers, case studies, video scripts)
• Collaborate with marketing to create demand-generation campaigns that drive pipeline growth
• Establish Castor as a thought leader in clinical trials, RWE, and digital-friendly trials
• Conduct market research to stay ahead of competitors and industry trends
• Use insights to refine positioning, messaging, and marketing strategies
• Strengthen Castor’s presence in industry media by developing strategic PR initiatives
• Build and maintain relationships with journalists and industry influencers to drive greater brand impact
• Support other marketing initiatives when and as needed