Digital B2B Marketing Manager, Mastercard
Organic Social
Global payments technology company
Open for applications
Global payments technology company
1001+ employees
Open for applications
1001+ employees
Company mission
To connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible.
Role
Who you are
- Several years of work experience in social media marketing or as a digital media specialist creating and executing social media calendars and campaigns. Experience in B2B, SaaS, and/or Professional Services industries is preferred; Any experience in paid social, paid media, SEO and web page development is a plus
- Bachelor’s degree or equivalent experience in marketing, communications, or a related field
- Demonstrable experience with social networking platforms including LinkedIn, Meta (Instagram/Facebook), YouTube, Vimeo, X, BlueSky and social analytics and scheduling tools such as Hootsuite, Sprinklr, Sprout Social, etc
- You possess strong communication skills with a strong command and appreciation of tone, mechanics, and grammar. Whether you’re writing, presenting, or strategizing, you know how to engage and influence stakeholders at all levels of the organization
- You understand that content should be purposeful and succinct, even when tackling complex topics. You can translate technical concepts into compelling narratives that engage and convert
- You have a creative eye and a keen eye for visual aesthetics, understanding what makes content resonate in a digital space
- You are a natural collaborator who thrives in fast-paced, multi-product environments. You can work independently and as part of a team. You can navigate different time zones, juggle multiple projects, and deliver on deadlines without missing a beat
- You use data to tell a story. You’re comfortable interpreting metrics, running experiments, and using insights to optimize campaigns. You like to test, learn, and iterate to drive performance
- A problem-solver who will take the time to work an issue out independently but isn’t afraid to ask the appropriate questions when necessary
- You have your finger on the pulse of emerging B2B and social marketing trends to bring fresh and innovative ideas to the table to better engage customers and prospects
What the job involves
- The Services Marketing Digital Team is the creative, data-driven force behind Mastercard Services’ B2B marketing strategy. We push the boundaries of digital marketing, using innovative approaches to connect with customers in new and engaging ways. Our focus? Delivering high-impact, measurable campaigns that drive business growth across the most effective digital channels. We don’t just follow trends—we set them
- As we expand, we’re looking for a Manager, Digital B2B Marketing to lead our Organic Social strategy and execution. If you love digital marketing, thrive in a fast-paced, collaborative environment, AND are obsessed with performance-driven storytelling through social media, this role is for you
- This role is at the intersection of strategy, execution and measurement, blending creativity with analytics to elevate Mastercard Services’ brand awareness and demand generation initiatives. Reporting to the Director of B2B Digital (Demand Generation) within the Services Marketing Operations & Digital team, you’ll be part of a growing team of media marketers and work closely with cross-functional teams across the business
- Work with the team’s Director and Marketing Leads in planning and executing our global social media campaigns to achieve specific objectives (e.g., brand awareness, lead generation, sales) while ensuring our products and services resonate with key audiences
- Lead the organic social process end-to-end developing strategies, tracking trends, writing post copy, collaborating on creative direction and content development, and reporting, with a core focus on B2B audiences, customers and partners
- Partner with internal Marketing teams (Product, Customer, Partner, Field/Events, Digital Demand Generation, and Design to publish a feed that communicates Mastercard Services’ top messages to our more than100K+ followers
- Maximize the impact of their organic social campaigns with the right copy, creative, target audience and relevant social media platforms used
- Champion Mastercard Services within the Global Media and Social teams, driving enterprise-level awareness and elevating our brand positioning
- Develop a comprehensive social media editorial calendar and publishing schedule including scheduled posts to manage content workflow across Mastercard Services’ organic social platforms
- Lead the consolidation effort strategy across our organic social properties including the development of both internal and external comms to ensure stakeholders and followers are aware of changes
- Test, learn, and optimize—use A/B testing, SEO, audience insights, and data analytics to continuously improve campaign performance and engagement
- Manage Digital Marketing Social Objectives of driving brand awareness and engagement, fostering a strong online community, and improving social media performance and RO through KPIs measured monthly and quarterly
- Collaborate with agencies, social media vendors and influencer agency partners ensuring we’re leveraging the best resources and technologies to drive success
- Contribute to our Services Digital Marketing Center of Excellence, fostering best practices, creative experimentation, and a library of high-performing content for reuse
- Keep Mastercard Services on the cutting edge of B2B digital marketing, bringing fresh ideas and innovative approaches to the table
Our take
Mastercard is in the global payments business, and operates the world's fastest payments processing network. Its products and solutions have become central to everyday commerce across the world, in activities ranging from shopping and travelling to running businesses.
As the economy has become more and more digitised, Mastercard has been a leading player in helping businesses and individuals across the globe embrace card payments and digital banking. One of the world's largest companies, its revenue has seen consistent gain in the last 20 years.
The challenge for modern payments companies is that payments are always changing, as seen in the astronomical rise of contactless payments over the last decade. Mastercard's acquisition of blockchain systems, and an overall focus on leveraging its technology towards a digital economy, has placed the company in good stead to keep up to date with current trends, like cryptocurrency, in the digitised payments world.
Steph
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Company benefits
- Gym membership
- Share purchase options
- Extra holiday purchase optional
- Work from home opportunities
- Health insurance
Company HQ
Purchase, Harrison, NY
Leadership
Michael Miebach
(CEO, not founder)Has served in a variety of roles at the company, including President and CPO. Currently Board Member at IBM, Accion, the World Resources Institute, the US-India Strategic Partnership Forum, and the Metropolitan Opera. They are also a Trustee of USCIB.
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