Director of Product Marketing, Talkiatry
$185-225k
+ Up to a 15% performance bonus
Personalized mental healthcare provider
Open for applications
Personalized mental healthcare provider
201-500 employees
Open for applications
$185-225k
+ Up to a 15% performance bonus
201-500 employees
Company mission
To transform psychiatry with accessible, human, and responsible care.
Role
Who you are
- 8–10+ years of experience in product marketing, partner marketing, or demand generation, with at least 3+ years in a leadership role
- Proven track record driving growth through partnerships, ideally in healthcare, SaaS, or a B2B2C model
- Deep expertise in go-to-market strategy, messaging, and campaign execution—from strategic planning to on-the-ground delivery
- Strong leadership and cross-functional collaboration skills, with experience influencing across marketing, product, sales, and operations
- Experience evaluating and managing external research vendors and agencies
- Analytical mindset and experience managing marketing performance metrics tied to revenue and pipeline
- Excellent storytelling and communication skills; ability to articulate complex ideas simply and persuasively
- A passion for expanding access to high-quality mental healthcare
What the job involves
- We’re looking for a Director of Product Marketing to shape and scale Talkiatry’s growth through our referral program
- Reporting to the VP of Product Marketing, this leader defines how Talkiatry positions, packages, and engages referring providers, health systems, and strategic partners — ultimately driving patient referrals
- You’ll combine strategic insight with strong execution, developing go-to-market plans for referred patients and partner-facing programs to make Talkiatry the preferred mental health partner across the healthcare ecosystem
- Own the marketing strategy for Talkiatry’s referrals business: Define the roadmap, target segments, and success metrics for all marketing initiatives for the growth channel
- Develop Partner and Market Positioning: Lead insight-driven messaging and positioning efforts that differentiate Talkiatry to health systems and referring clinicians
- Lead Go-to-Market Execution: Develop and execute multi-channel marketing plans that support new partnership rollouts, product launches, and campaigns aimed at driving referral volume and partner engagement
- Partner with Cross-Functional Teams: Collaborate with partnerships, account management, marketing, and creative teams on GTM playbooks to scale new partner onboarding
- Optimize Performance: Track and analyze KPIs such as product adoption, patient visit conversion rate, and referral funnel metrics
- Enable Partner Success: Create scalable marketing tools, onboarding resources, and communications that empower partnerships and account management teams to drive growth
- Evaluate and manage external agencies and vendors: Scale Talkiatry’s in-house capabilities with external expertise to increase GTM velocity. You’ll source, assess, and manage 3rd-party partners to help conduct foundational research
Our take
Awareness of the importance of mental health is growing worldwide, with many people seeking psychiatry to improve their mental wellness and quality of life. However, psychiatrist waiting lists and a "one size fits all" approach to mental health often prevent people from receiving the support that they need.
Talkiatry provides a personalized mental health marketplace, matching users with in-house psychiatrists based on preliminary assessment answers. Whilst the company inevitably faces competition from other online psychiatry marketplaces, Talkiatry shows the potential to stand out through its personalized, flexible, and insurance-first approach.
Healthtech is growing in strength, and with various partnerships and substantial funding to its name, Talkiatry is poised for future success. As the company continues to innovate and scale, the future looks bright for this company in the evolving healthcare landscape.
Freddie
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2024
$65m
SERIES C
Jul 2022
$75m
SERIES B
Total funding: $198m
Company benefits
- Flexible location: Work remotely across the US or from our HQ in NYC
- Health insurance 100% covered on day one
- 401(k) match with match
- Generous PTO plus paid holidays
- Paid parental leave
Company HQ
Chelsea, New York, NY
Leadership
Robert Krayn
(Co-Founder & CEO)Experience as an Analyst for BNY Mellon from 2012 to 2013 and Guggenheim Partners from 2013 to 2014. Vice President of MidOcean Partners from 2014 to 2019.
Georgia Gaveras
(Co-Founder & Chief Medical Officer)Previously the Director of the Comprehensive Psychiatric Emergency Program at NYC Health + Hospitals. They were also an Attending Psychiatrist at Cohen Children's Medical Center and spent 10 years at Mount Sinai Health System as an Attending Psychiatrist and Director.
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