Content Marketing Manager, Tatari
$125-175k
+ Equity
More information about location
2+ days a week in office
Data driven TV advertising and reporting
Job no longer available
Data driven TV advertising and reporting
201-500 employees
Job no longer available
$125-175k
+ Equity
More information about location
2+ days a week in office
201-500 employees
Company mission
Tatari's mission is to turn TV advertising into a digital experience, building a platform that helps companies buy, measure and scale TV media.
Role
Who you are
- The ideal candidate has worked in this role at an ad tech or mar tech company, and has marketed to marketers and/or agencies
- We’re looking for someone passionate about storytelling who can create compelling content in many forms: written articles, social posts, email campaigns, whitepapers, case studies, stage presentations, videos, and more
- 3-5+ years of content marketing experience in the advertising or marketing technology industry, preferably in B2B Software
- Highly strategic, creatively minded, and results-oriented marketer with a proven track record in content development and using various distribution channels
- Strong ability to translate product insights, cultural trends, and data analysis into unique narratives
- Ability to extract insights from multiple data sources and make informed decisions that balance the art and science required to create compelling content
- Experience working with graphic designers, motion graphics artists, animators, and video editors
- Basic knowledge of SEO and how to implement best practices into website and blog content
- Excellent communication and interpersonal skills, with the ability to work collaboratively across teams
- Proficiency in content management systems (CMS) and marketing automation tools
- Experience with video content creation and understanding of multimedia storytelling
What the job involves
- We are looking for a Content Marketing Manager to join our marketing team
- We value substance over clicks/leads, so we have a high bar for the quality of content we publish
- Develop the foundation for an editorial calendar that supports digital campaigns, earned media, sponsored media, and key themes from our marketing plan
- Partner closely with our PR firm, Product Marketing, Data Science, Client Success, and Executive teams to create content that will educate our target audiences and demonstrate Tatari’s prowess in the industry
- Work with an internal graphic designer and external resources to develop visuals that support complex technical concepts
- Serve as our editor-in-chief and ensure we have a consistent tone of voice and writing style
- Manage PR firm and agency partners from ideation through execution when needed
- Lead multiple projects simultaneously in a fast-paced and time-sensitive environment, ensuring projects stay on deadline
- Analyze content performance metrics and refine strategies to improve engagement and reach
- Stay current with industry trends and incorporate best practices into content strategies
Our take
Television advertising has changed dramatically since it first began, with advertisement campaigns growing in scale, having increasingly large budgets, and migrating to modern alternatives such as CTV. Despite these increased demands, television advertising remains antiquated relative to the modern data-driven campaigns of mobile platform ads, presenting opportunities for innovations within the industry.
Tatari provides a TV and CTV advertisement data and analytics platform, helping clients to future-proof their advertising campaigns through real-time data-driven approaches. The company achieves this by providing a dashboard for analysing the success of campaigns, facilitating data-driven media buying, and managing on-demand CTV campaign changes, ultimately aiming to digitise the TV advertisement process.
Whilst it is undeniable that Tatari faces competition from other providers of TV advertisement analytic platforms, media buying platforms, and other data-driven solutions, it has been smart to unify such tools into an all-in-one digital TV advertisement management dashboard. The company shows great potential to help clients future-proof the way they run TV ads, and expanded its product suite and licensing portfolio through 2022 and 2023 to remain competitive.
Steph
Company Specialist at Welcome to the Jungle
Insights
-16% employee growth in 12 months
Company
Company benefits
- Competitive salary
- Equity compensation
- 100% coverage for you and your dependents
- Unlimited PTO and sick days
- Snacks, drinks, and catered lunches (when it’s safe!)
- Team building events (when it’s safe!)
- $1000 annual continued education benefit
- $500 WFH reimbursement
- $125 pre-tax monthly stipend to spend on whatever you want
- Annual mental health awareness app reimbursement
- FSA and commuter benefits
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Philip Inghelbrecht
(Co-Founder & CEO)President of TrueCar from 2008 to 2010, and Executive Chairman of Boomerang since 2020.
Mike Swinson
(Co-Founder & Chief Data Scientist)Vice President of Risk Management for HSBC Card Services from 2006 to 2008. Experience as Vice President of Analytics and Chief Data Science Officer for TrueCar, Inc. from 2009 to 2017.
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