Director of Performance Marketing, Masterworks
More information about location
Platform for art investment
Job no longer available
Platform for art investment
201-500 employees
Job no longer available
More information about location
201-500 employees
Company mission
Masterworks' mission is to make art investable.
Role
Who you are
- Do you thrive on disruption?
- Do you want to live at the cutting edge of finance, technology, and art?
- Are you passionate about democratizing alternative investments?
- Do you enjoy meaningful work that has a noticeable impact on business performance?
- 5+ years experience in performance marketing campaign management, owning more than $250k per month in media spend
- Hands-on experience managing ads in Google Ads platform, and/or Meta
- Highly analytical, with the ability to analyze complex down-funnel data in spreadsheets, Mixpanel, Google Analytics, and custom dashboards
- Experience running experiments (A/B creative tests, conversion lift tests, etc.) and analyzing data
- Solid understanding of performance marketing and all performance marketing metrics (CPM, CVR, CPA, CPC & LTV)
- SQL or other data analysis skills are a plus
- Strong organizational skills, project management and excellent communication ability
- You are a self-starter and proactive in making the display channel grow and meet targets
- Knowledge of finance and investing is a plus
- Must be able to work out of our NYC office
What the job involves
- We are seeking a Director of Performance Marketing to join our in-house Platform Marketing team
- In this role, you will own the end to end pipeline of ad management
- Everything from coming up with the concepts for ads, working with our in house creative team to build the ads, finding the right audience, managing the campaigns, and data driven decision making about campaign performance
- You will be the “point person” who works cross functionally with creative, compliance, and product to launch marketing initiatives
- You will be hands on with launching and managing campaigns across Meta and Google
- P/L ownership for one or multiple channel(s), owning between $250k - $1mm per month in media spend
- Creative concepting: Sourcing financial articles, building briefs, working with freelancers to build radically different creative concepts
- Campaign performance: Bid setting, audience optimization (within platforms and using third party DMPs) and data-driven decision making
- Setting up pixels using GTM and CAPI
- Working with our product team to personalize and optimize a long, nuanced funnel to conversion
- Measurements of Success in First 90 Days:
- Demonstrate P/L ownership of 1+ marketing channels
- Find optimization improvements (bidding, creative, audience, or otherwise) within your channel and create a roadmap to scale
Our take
In the age of democratizing access to financial platforms, Masterworks epitomizes the trend through its platform, which breaks down the walls to art investment. Traditionally guarded by old institutions and reserved for the uber-rich, the company supplies a way for retail investors to access the space, by pioneering the ‘fractionalizing’ of art pieces.
Through Masterworks, SEC-qualified paintings by names like Banksy, Monet, and Picasso are portioned, allowing retailers to hold just a percentage of the piece via its platform. Having acquired over 100 assets, worth a total in the hundreds of millions of dollars, the company has scaled well and remained agile as it capitalizes on the ever-increasing popularity of alternative assets.
The company has also focussed on building out its technological capabilities. For instance, by leveraging proprietary data - acquired from becoming one of the most important buyers on the market - Masterworks believes it can deliver increased returns for its retail investors, adding further value to its platform that should attract and retain users.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Oct 2021
$110m
SERIES A
Total funding: $110m
Company benefits
- Paid time off for vacation, sick time, and corporate holidays
- 401k option
- Daily buffet style catered lunch with options for every diet
- Lunch & Learns - Featured guests and Masterworks leadership share their experiences
- Monthly happy hours
- Medical, dental, and vision coverage for all our full-time employees
Company HQ
Battery Park City, New York, NY
Articles
Leadership
Scott Lynn
(CEO)Founded Virtumundo which developed one of the first viral internet games. Went on to found and chair a fund, V2 Ventures, which invested in or acquired startups in the online advertising space. Prior to Masterworks, they founded Payability, an eCommerce funding platform.
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