Senior Director of Growth Marketing, Twin Health
$195-225k
This position is bonus eligible. Plus opportunity for equity participation
More information about location
Individualized healthcare guidance for chronic metabolic diseases
Be an early applicant
Individualized healthcare guidance for chronic metabolic diseases
501-1000 employees
Be an early applicant
$195-225k
This position is bonus eligible. Plus opportunity for equity participation
More information about location
501-1000 employees
Company mission
To transform lives by empowering people to reverse and prevent chronic metabolic diseases, improve energy and physical health, and extend lifespan.
Role
Who you are
- 10+ years in growth, revenue marketing, or member engagement in B2B, B2B2C, or health tech
- Proven track record driving pipeline and retention outcomes
- Comfortable operating across both enterprise and member-facing growth
- Highly data-driven with a clear approach to testing and iteration
- Strong operator who can move between strategy and execution without losing speed
- Strong cross-functional partner who can influence Product, Sales, and Analytics
- Experience in healthcare, benefits, or regulated environments preferred
- Comfortable using AI tools to accelerate program design, experimentation, and content
What the job involves
- Twin Health is hiring a Senior Director, Growth Marketing, to build the systems that drive measurable growth across enterprise, client, and post-activation member engagement
- The role is organized around two pillars under one leader: New Business Growth Marketing and Member Growth Marketing
- It is the foundation for a full Revenue Marketing function, as Twin scales
- This is not a traditional demand generation role. It does not own acquisition mechanics or enrollment conversion. It is a systems-builder role accountable for revenue and retention outcomes
- Accountable for a defined share of net-new pipeline generated by Marketing programs, co-owned with BD
- Drive pipeline acceleration — deal progression, win-rate lift, and cycle compression
- Build and run account-based programs supporting priority enterprise targets and client expansion
- Develop repeatable plays across target accounts and client populations
- Own engagement strategy for Active Twins
- Design and run programs across education, community, referrals, challenges, and seasonal moments
- Partner with Product/Clinical to strengthen retention and reduce churn
- Move from one-off campaigns to repeatable growth systems
- Build a structured testing approach across messaging, sequencing, and programs
- Use performance data to decide what to scale, improve, or stop
- Define how channels work together across campaigns and journeys
- Ensure programs are connected, sequenced, and aligned to clear goals
- Partner with Brand & Experience to raise the bar on messaging and creative quality
- Partner closely with Clinical, Product, Product Marketing, Analytics, MarTech, and Sales
- Ensure growth programs align with product experience and business priorities
- Influence without direct ownership across teams
- Lead and scale a high-performing growth marketing team
- Set clear ownership, KPIs, and operating cadence
- Build a culture of accountability, speed, experimentation, and continuous improvement
- What Success Looks Like:
- Marketing consistently delivers against its defined share of net-new pipeline
- Active Twin engagement and retention improve over time
- Clear experimentation roadmap with measurable lift
- Growth programs are repeatable, scalable, and connected across channels
- Strong alignment across Marketing, Product, and Sales
- Core Metrics:
- Net-new pipeline generated by Marketing programs (defined share)
- Total ACV influenced and closed where Marketing engagement preceded BD action
- % of priority deals supported by Marketing
- Win rate: Marketing-supported vs non-supported; deal velocity
- Engagement across member programs
- Active Twins vs plan (directional)
- Early retention signals: referral and advocacy participation
- Experimentation velocity and learnings
- Conversion and engagement lift
- Program scalability and repeatability
- Other duties as assigned
Our take
Metabolic Syndrome affects over a billion people worldwide, and can massively increase the risks of heart disease and stroke. Although the root cause is known to be differences in metabolic performance, each case is so complex and unique as to stifle investigation into preventions and treatments.
Twin Health aims to combat this problem with its Whole Body Digital Twin. Leveraging AI and wearable sensors, the system creates a dynamic digital representation of the individual’s metabolism. Both patients and doctors can then use this to inform decisions about nutrition, sleep and activity that could help reverse or prevent a variety of chronic metabolic diseases.
Importantly, Twin Health's work is supported by high-quality research that has been peer-reviewed and published in leading journals. This science-first approach supports impressive results, such as over 70% of users with Type 2 diabetes reporting a remission of symptoms at 12 months into the program. 2025 funding is being used to ramp up expansion plans across Fortune 500 clients.
Steph
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Aug 2025
$53m
SERIES E
Dec 2023
$50m
LATE VC
Total funding: $286.5m
Company benefits
- High-quality medical, dental, and vision coverage
- HSA/FSA plans, life insurance, and disability
- 401(k) for retirement
- Support from licensed financial wellness advocates
- Unlimited PTO
- Paid parental leave for birth/adoption (16 weeks of 100% paid leave for the primary caregiver and 8 weeks for the secondary)
- Access to benefits supporting overall well-being (eg. pet insurance, gym discounts)
- Stipend program (100% personalized and inclusive)
Company HQ
Suburban Park–Lorelei Manor–Flood Park Triangle, Menlo Park, CA
Leadership
Jahangir Mohammed
(Co-Founder & CEO)Founder and former CEO of Cisco Jasper and Kineto Wireless.
Terry Poon
(Co-Founder & CTO)Former VP of Engineering at Jasper.
Maluk Mohamed
(Co-Founder & VP of Research)Chairman and Director of the MASTeR Group of Institutions.
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