Head of Lifecycle Marketing and Education, Miro
$184.8-231k
Salary applicable for NY based candidates, may vary in other locations + Equity package
Looker
Hubspot
Marketo
Gainsight
Senior and Expert level
London
New York
2-5 days a week in office
Visual workspace for innovation
Job no longer available
Visual workspace for innovation
1001+ employees
B2BEnterpriseInternal toolsProductivitySaaSVideo
Job no longer available
$184.8-231k
Salary applicable for NY based candidates, may vary in other locations + Equity package
Looker
Hubspot
Marketo
Gainsight
Senior and Expert level
London
New York
2-5 days a week in office
1001+ employees
B2BEnterpriseInternal toolsProductivitySaaSVideo
Company mission
To empower teams to create the next big thing, powered by AI at every step of the way.
Role
Who you are
- 7-10 years Customer Experience/Success/Marketing experience with 3-5 years leading teams (15+ members)
- Proven track record building scalable programs serving 1,000+ accounts
- SaaS/subscription experience with database, content, and channel team leadership
- Cross-functional coordination experience within marketing or customer success organizations
- Platform Proficiencies: Customer Success platforms, marketing automation, BI tools (Gainsight, HubSpot, Marketo, Looker, etc)
- Automation Leadership: AI-driven personalization engines, ML-powered triggers, intelligent orchestration
- Training Data Analytics: Experience structuring learning content for high-quality training data capturing human problem-solving methodologies
- Data-driven decision making: Strong predictive modeling, segmentation, and automated decision-making capabilities
- Strategic vision aligning customer experience with marketing and customer success objectives
- Cross-functional integration skills with Customer Success, Sales, Marketing Campaigns, Digital teams, and Product practices
- Senior leadership communication for C-level audiences and external representation
- Operational excellence driving complex initiatives across marketing functions
- We look for individuals who dream big, work hard, and above all stay humble
What the job involves
- The Miro Lifecycle and Education team architects and delivers scalable, digital-first customer experiences that accelerate value realization for all Miro users and customers
- Operating across three strategic work streams—Journeys & Engagement, Educational Content & Programs, and User Onboarding & AI Acceleration—we drive onboarding, adoption, engagement, and expansion through best-in-class educational content and data-driven user journey orchestration
- Guided by principles of objective-driven design, impact at scale, and customer-centric growth, this highly specialized team sits at the intersection of product, customer success, and revenue growth, directly influencing Miro's ability to deliver personalized experiences to millions of users globally
- The leader joining this team will lead a high-impact organization that shapes the future of how Miro engages, educates, and grows its customer base
- This role will drive strategic vision and hands-on execution for customer activation, onboarding, adoption, engagement, renewal support, and expansion across Miro's tiered customer segments (User, Team Lead, Team, Organization)
- This leadership role owns the complete roadmap and strategic approach for delivering on goals across Lifecycle & Education Marketing functions
- As both strategic architect and execution leader, you will be accountable for building and scaling enablement and lifecycle management programs through specialized teams while maintaining direct oversight of tactical implementation
- You will deliver exceptional digital-first, scaled, experiences for Miro's user and customer base via automation, educational content, and data-driven engagement strategies
- Own and drive the comprehensive roadmap and strategic approach for Lifecycle & Education Marketing
- Define long-term vision while maintaining hands-on involvement in execution planning and delivery
- Ensure strategic initiatives translate into measurable business outcomes across all customer segments
- Full accountability for the performance and results of the Lifecycle & Education Marketing function
- Actively guide and develop team managers to optimize their tactical execution plans
- Provide hands-on leadership in critical initiatives while empowering team managers to drive day-to-day operations
- Establish performance metrics and ensure consistent delivery against strategic objectives through effective team oversight
- Marketing Leadership Team: Serve as key member contributing to marketing strategy and go-to-market planning on the Marketing Leadership team
- Cross-functional Collaboration: Partner extensively with Customer Success, Sales, Campaigns, Digital teams, and Product via release practices for seamless integration of customer experience initiatives
- Technology Innovation: Champion adoption of automation and personalization technologies for meaningful engagements and intelligent triggers
- Senior Leadership Team Management: Lead three functions: Database Health & Omni-Channel Lifecycle Nurture, Customer Journey Strategy & Content, and Customer Channel Management & Optimization
- Customer data quality, segmentation analytics, and AI-driven lifecycle campaigns
- Channel analytics, A/B testing, and omnichannel experience optimization
- Database hygiene, behavioral tracking, and real-time engagement automation
- Personalized onboarding sequences and intelligent nurture tracks
- Digital channel strategy and engagement platform management with automation/personalization focus
- Advanced email automation, in-app messaging, and personalized outreach triggers based on health scoring models, risk identification, and predictive analytics supporting Sales/Customer Success retention and renewal strategies
- Customer journey mapping, content strategy, and educational program creation
- Academy program development, help center optimization, and scaled learning initiatives
- Futures: Utilize learning content to source training data showing how humans work through complex problems with focused, logical data sets for AI/ML applications
- Includes how to’s, custom and/or broad base webinars, and certification programs
- Aligns delivery based on Marketing Campaign strategy and Digital team execution for consistent messaging and coordinated timing
- Onboarding: Scalable programs reducing time-to-value across investment tiers (first 90 day focus)
- Adoption & Engagement: Health monitoring and engagement frameworks driving MAU (creator and capabilities) growth
- Renewal Support: Support Sales/Customer Success/Renewal strategies through trigger-based notifications and automated alerts
- Expansion: Data-driven identification of upsell/cross-sell opportunities and investment tier progression (PQA and new product upgrades)
- Digital Coverage: 100% digital coverage with personalized experiences at scale
- Architect differentiated programs across investment levels (User, Team Lead, Team, Organization across Miro investment levels)
- Scalable engagement models through intelligent automation and AI-driven personalization
- Sophisticated journey mapping with automated triggers and measurable outcomes per tier
- Product Qualified Account development through behavioral analytics and targeted interventions
Application process
- Recruiter Screen
- A 30-min interview to discuss your relevant skills, perspective on resilience, experience, and what motivates you to join Miro
- Hiring Manager
- The hiring manager will meet to discuss your experience and fit for the role by assessing whether you align with the Miro Mindset (Curiosity, Drive, Resilience, Empathy, Cognitive Agility & Accountability). This interview usually takes 90-120 minutes
- Skill Assesment
- An interactive presentation to see your skills in action, based around a particular case study or business problem
- Meet the Team
- Here you will meet cross-functional stakeholders, and we will ask evidence-based questions to evaluate how well you align with the role and Miro's values and culture
- Leadership Round
- Meet a member of the leadership team to discuss Miro’s company values and share your vision for success at Miro
Our take
Millions of employees worldwide have moved to remote working, but existing tools are holding back the potential for collaboration. Tools such as Zoom and Microsoft Teams already provide remote communication platforms to millions of users, but they generally compromise on features required to emulate the team collaboration experience.
Miro has created a platform that provides enterprise tools such as collaborative whiteboards and mind-map software into an accessible and integrated service. As opposed to providing an 'all-in-one' add on, Miro allows businesses to customize and integrate the tools and resources within their individual platform to cater to the team's specific requirements.
Miro’s initial strategy of offering free and discounted subscriptions and then moving to paid models has paid off. The platform currently has over 100M users and is trusted by enterprises such as VMware, Zendesk and Frog. And as part of its ongoing battle with Zoom, Miro acquired video-chat startup Around in 2022, to remain competitive in the market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Top investors
15% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2022
$400m
SERIES C
Apr 2020
$50m
SERIES B
Total funding: $476.8m
Company HQ
The East Cut, San Francisco, CA
Leadership
Andrey Khusid
(Co-Founder & CEO)Prior to Miro, they founded Vitamin Group specializing in digital technologies and multimedia projects.
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